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Homework answers / question archive / Application Essay Format and Structure SPCH1311 2021 Spring The essay should be structured as follows: • Introduction: A
Application Essay Format and Structure SPCH1311 2021 Spring The essay should be structured as follows: • Introduction: A. Briefly introduce the premise of your piece—about which concept/s and/or theory/ies are you writing in relation to the evaluation of your group performance? B. Provide a preview of the structure of your essay (how you will respond to the above questions). C. The preview also indicates the steps in the body of your essay. • Body: A. Within each step of the body of your essay, provide more detail, including descriptions, examples, and group communication concepts that relate to your critique. B. Be sure to apply/identify the concepts to any scenarios you describe. • Conclusion: A.In the conclusion of your essay, summarize the body of your essay (summarize your critique). B.Include in your conclusion what you learned from writing this essay—was it helpful? Did you find out anything new? Was what you already knew only reinforced, etc.? • You are required to correctly cite Group Communication concepts (Chapters 8-9). • Remember: know definitions, parts of concepts, and be able to apply them and identify them in scenarios. • You are required to use APA In-Text Citation. See the posted Dallas College Library instruction link of how to apply in-text citation to your essays. Keep Dallas Beautiful Name Institution Instructor Date Introduction • Keep Dallas Beautiful began in the 1960s • The mission of Keep Dallas Beautiful is the improvement of environmental quality in Dallas. • The need to convince the current population of the importance of creating sustainable communities through sustainable environmental practices (Keep Dallas Beautiful n.p). Social Judgment Theory • • • • • What is social judgment theory? The judgmental processes and effects mediate attitude changes Anchor point The latitude of rejection, commitment, and non-commitment Ego involvement in attitude changes Social Judgment Theory Cont. • • • • Defining the target audience Middle-class men between 26-35 years Single and working with a median income of $25,284 – $75,853 The target audience seems not to care about the environment, while some do not have a specific opinion. Social Judgment Theory Cont. • Target behavioral change • The acknowledgment that attitude and behavior change is not an easy feat • The environmental damage is irreversible, but human beings can all play a small role in preventing further and future damage. • The target behavior being a change of attitude from the world is unsalvageable, to small steps can help reduce the impact and complete deterioration of the environment. Social Judgment Theory Cont. • Target behavior change • Reduced use of plastics to create sustainable environments • Advocacy and influence for the establishments that use plastics and nonrecyclable material to adopt recycling as part of their operations. Social Judgment Theory Cont. • The recognition that most individuals in the target audience may use cars even when unnecessary. • Taking more frequent walks • Using public transportation and shared transportation Social Judgment Theory Cont. • The attitude of the target audience • Anchor point • The standpoint of the target audience Social Judgment Theory Cont. • The attitude of the target audience • The latitude of rejection, commitment, and non-commitment • Ego involvement in attitude changes Social Judgment Theory Cont. • • • • The outcome of the target audience The acknowledgment that the initial stages may be hard The audience will first react with resistance The outcome may either be positive or negative Social Judgment Theory Cont. • • • • The swaying of the audience towards the expected behavior change Strategies to sway the audience; Sensitization drives targeted towards the target audience The result of the sensitization drives includes the preservation of the environmental quality. Works Cited Keep Dallas Beautiful. (n.d.). Retrieved from https://keepdallasbeautiful.org/ Leslie, R. “Changing resistant audience attitudes using social judgment theory's "anchor" point perspectives." Communication Teacher. 2017 Group Communication Concepts, Theories and Applications SPCH1311 2021 Spring Why group communication? Groups can: • Satisfy our needs that we cannot meet our own. • Diversity (experience, knowledge) and efficiency (collaboration) • Meaningful group engagement helps meet the group goal and the individual goal. • Communicating ideas: A group achieves its goal effectively after considering a wide range of ideas from its members. • Group members must feel comfortable and responsible to contribute their ideas. LEADERSHIP, FOLLOWERSHIP, POWER •Three approaches to leadership •authoritarian •democratic •laissez-faire • Becoming a leader • stay engaged • demonstrate competence • assertive, support other members • provide a solution in a time of crisis • The importance of followers: • honesty, competence, intelligence, and character. • They are loyal, dependable and cooperative but aren’t blindly obedient. •Both the leaders and followers influence the degree of participation/engagement among its members. Becoming an Effective Group Participant • Assuming roles within the group (they define patterns of behavior expected of members) • Task roles: Directly relate to the group’s accomplishment of its objection and missions. Ex: Gatekeeper, secretary, time-keeper, etc. • Social roles: The relational roles facilitate group interaction and communication climate. Ex: Tension-reliever Communicating ideas • Use productive conflict to focus on the issues. • Productive conflict: issue-based questions are clarified, ideas are challenged, counterexamples are presented, etc. • Personal-based conflict (attack other member’s character): It detracts a group from its mission. Communicating ideas • Pursuing a collective mind while avoiding groupthink. • Groups that manifest a collective mind engage in communication that is critical, careful, consistent, and conscientious. • What has been accomplished through the collective mind? • Groupthink is the tendency to accept information and ideas without subjecting them to critical analysis. • What would be an example of groupthink? Virtue Group (Reflection) • How might your communication strategies differ if members met virtually rather than in person?
