Homework answers / question archive / FACULTY OF BUSINESS AND MANAGEMENT STUDIES UNDERGRADUATE BUSINESS PROGRAMME ACADEMIC YEAR 2020 – 2021, 2ND SEMESTER July - 2021 WRIT1 Programme Title: BMS, MM Module Title: Introduction to Marketing Module Code: GSP4064 Assessment Method: Coursework (Group Brochure) Level: 4 Module Credits: 20 Block: 2 Weighting: 50% Word Count: 2,000 Due Date: 11-May-2021, 09:00 PM Equivalent Examiner(s): Mrs

FACULTY OF BUSINESS AND MANAGEMENT STUDIES UNDERGRADUATE BUSINESS PROGRAMME ACADEMIC YEAR 2020 – 2021, 2ND SEMESTER July - 2021 WRIT1 Programme Title: BMS, MM Module Title: Introduction to Marketing Module Code: GSP4064 Assessment Method: Coursework (Group Brochure) Level: 4 Module Credits: 20 Block: 2 Weighting: 50% Word Count: 2,000 Due Date: 11-May-2021, 09:00 PM Equivalent Examiner(s): Mrs

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FACULTY OF BUSINESS AND MANAGEMENT STUDIES UNDERGRADUATE BUSINESS PROGRAMME ACADEMIC YEAR 2020 – 2021, 2ND SEMESTER July - 2021 WRIT1 Programme Title: BMS, MM Module Title: Introduction to Marketing Module Code: GSP4064 Assessment Method: Coursework (Group Brochure) Level: 4 Module Credits: 20 Block: 2 Weighting: 50% Word Count: 2,000 Due Date: 11-May-2021, 09:00 PM Equivalent Examiner(s): Mrs. Thuraiya Mrs. Mamatha and Mr. Amjad Version: 1 Gulf College – Faculty of Business and Management Studies – In academic Affiliation with CARDIFF SCHOOL OF MANAGEMENT A. ? ? ? ? ? ? ? B. ? Written work A signed declaration that the work is your own (apart from otherwise referenced acknowledgements) must be included after the reference page of your assignment Each page must be numbered. Where appropriate, a contents page, a list of tables/figures and a list of abbreviations should precede your work. All referencing must adhere to School/Institutional requirements. A word count must be stated at the end of your work. Appendices should be kept to the minimum and be of direct relevance to the content of your work. All tables and figures must be correctly numbered and labelled. Other types of coursework/assignments Where coursework involves oral presentations, discussions, poster presentations, etc., specific instructions will be provided by your module leader/team. ?--------------------------------------------------------------------------------------------------------------------------------------------Rewrite below part just after the References of your assignment. WORK DECLARATION I, Name of student, hereby declare that the uploaded Coursework through Turnitin is my own work. I affirm that this has been researched and completed in accordance with the college rules and regulations on plagiarism. I acknowledge the advice given by the module tutors on proper referencing to avoid plagiarism and the rules on the academic unfair practice. I acknowledge that I read and understand the plagiarism guide written at the end of this assessment. Any academic misconduct will be handled according to the rules and regulations of the university. Name of student Signature Pg. 5 Version 1 General instructions This Coursework must be submitted hard copy before due date. An acknowledgement will be given to you by your teacher upon presentation of the finance clearance. This is your receipt, keep it. The only circumstance in which assignments can be submitted late is if a Mitigating Circumstances (MC) form is submitted at the same time. In these circumstances work may be submitted within five (5) working days. Make sure to secure MC form and submit the same to the concerned staff. Write the number of words used, excluding references, at the end of your assignment. Provide the list of sources you used at the last page of your assignment with proper label ‘References’. You may include diagrams, figures etc. without word penalty. The number of words will be + or – 10% of the total words allowed. Ensure that you prepare your work in good faith. Any form of collusion and/or academic unfair practice will be dealt with according to the pertinent rules and regulations of the partner university. Please read carefully the plagiarism guide. Assessment Details This Coursework comprises 50% of the total assessments marks. It will develop the following skills: ? Analytical skill - The student will improve their ability to visualize, articulate, conceptualize or solve both complex and uncomplicated problems by making decisions that are sensible given the available information in developing their own company information. ? Leadership skills – This activity will develop the leadership skills by organizing the group to reach some shared ideas in their business structure, motivate each member and improve their decision making with-in the working group. Dividing the task with specific schedule and activities. In addition, the assessment will test the following learning outcomes: ? ? ? Demonstrate understanding of the influence of the organisation’s aims, strategy, culture and resources and the broader business environments. Utilise a range of tools and techniques to analyse and evaluate markets, market opportunities and market segments. Demonstrate understanding of the principles of supply and demand and their influence on the marketplace. Pg. 6 Version 1 Assessment Task This is a group assessment. There will maximum of five members in each group. You will design a colour brochure as per instructions given below and submit SOFT COPY of your artwork through Turnitin in PDF format on or before the due date. In view of the economic importance of beekeeping, efforts are on to encourage the activity in suitable areas of the Sultanate. Considered one of the old Omani professions, beekeeping is one of the main sources of income for many families working in this field. It helps support the national economy by meeting the local market need for Omani honey and exporting the surplus outside the Sultanate. It is worth noting that Omani honey is characterised by its high quality and high nutritional value due to the large plant cover of various trees, which provides good natural sources for pollen and nectar for honeybees. Dealing in honey industry is a thriving business in Oman. To test your marketing skills, you are required to create a plan of your own honey business and develop a company brochure where vital information of the business is presented. Make sure to conduct environmental scanning in Oman since the location must be in Oman. Ensure that the chosen honey business is realistic and has demand in the current market. All required business information must be presented in the form of brochure. Your company brochure must contain the following: A. A uniquely design brochure appropriate for honey business in chronologically arranged information contained in the inside pages. B. The information content of the brochure must contain: 1. A uniquely developed company name and logo. 2. Introduction of the company – In a brief and concise manner, write the company information by describing the products and background of the company. C. A marketing mix of your own shoe business that contains: 1. Product – Product statement that discusses what the product is, describes the quality, branding, and other features of the product. Provide an image of each product and write a short description with price and features or benefits of the product. 2. Price – Identify and describe the pricing strategy and what makes your strategy unique. 3. Place – Identify and discuss the proper channel of distribution of the business. Explain why you choose that type of distribution by considering the audience. Describe the needs of your target customer and how they typically access your product 4. Promotion – Develop a promotional strategy that fits the business and explain why it is effective for the business based on the current market. D. Provide the contact details of the company. ***END OF ASSIGNMENT TASK*** Pg. 7 Version 1 Assignment Guidelines: Please read the following carefully before you start your brochure: 1. The brochure must be designed and printed in colour for final submission in 2 hard copies (if applicable). 2. The target market of the company must be Oman. You cannot use existing company, the company you pick must be a new one. 3. Provide the local and realistic contact details of the company. 4. There is no need of reference list, conclusion, student id, name, college, and university logo on the brochure, it must look like a real brochure. Please consult the below link for more details: https://www.entrepreneur.com/article/179020 5. Do not write like an assignment, keep in mind this is a brochure. Use limited, brief information and catchy lines. To consult more about types of brochures, please visit the link: https://www.nextdayflyers.com/resources/printing/types-of-brochure-folds-and-theirapplications.html 6. Use overall decent combination of colours for text, background, and shapes. Also add appropriate caption and high-resolution images. You can consult the below link for more: https://blog.bannersnack.com/color-combinations-in-display-ads/ Pg. 8 Version 1 GSP4064 - Introduction to Marketing AY: 2020 – 2021 / 2ND SEMESTER Feedback Sheet and Marking Scheme (For offline marking) Business Title: Group Ref # Tutor’s Name Group Leader Member Member 3 Member 2 4 CRITERIA & DESCRIPTION FIRST MARKER COMMENTS MARKS A – STRUCTURE AND FORMATION: (25 MARKS) > Apply an appropriate structure, unique design. (10 marks) Member 5 SECOND MARKER AGREED COMMENTS MARKS MARKS > Writing of company information is in chronological order. (10 marks) > Illustrate a proper format according to the given standard. (5 marks) B – CONTENT AND DETAILS: (25 MARKS) > Describe correct and relevant information to the business. (15 marks) > Demonstrate a proper description into different images. (10 marks) C – PRESENTATION: (25 MARKS) > The material is well-organized, writing is clear, concise, and understandable with proper grammar, Neat and clear font size, and style. (15 marks) > Apply an effective content, slogan, or words with eye catchy design to the target audience. (10 marks) D – CONCEPTUALISATION AND CREATIVITY: (25 MARKS) > Adapt appropriate images, colours, design originality. (15 marks) > Idea related to the business theme. (10 marks) TOTAL (100 MARKS) Pg. 9 Version 1 1st Marker’s Signature # Group Members 2nd Marker’s Signature Plagiarism 1. Plagiarism, which can be defined as using without acknowledgement another person’s words or ideas and submitting them for assessment as though it were one’s own work, for instance by copying, translating from one language to another or unacknowledged paraphrasing. Further examples of plagiarism are given below: Use of any quotation(s) from the published or unpublished work of other persons, whether published in textbooks, articles, the Web, or in any other format, which quotations have not been clearly identified as such by being placed in quotation marks and acknowledged. Use of another person’s words or ideas that have been slightly changed or paraphrased to make it look different from the original. Summarising another person’s ideas, judgments, diagrams, figures, or computer programmes without reference to that person in the text and the source in a bibliography or reference list. Use of services of essay banks and/or any other agencies. Use of unacknowledged material downloaded from the Internet. Re-use of one’s own material except as authorised by the department. 2. Collusion, which can be defined as when work that has been undertaken by or with others is submitted and passed off as solely as the work of one person. This also applies where the work of one candidate is submitted in the name of another. Where this is done with the knowledge of the originator both parties can be considered to be at fault. 3. Fabrication of data, making false claims to have carried out experiments, observations, interviews or other forms of data collection and analysis, or acting dishonestly in any other way. Plagiarism Detection Software (PDS) As part of its commitment to quality and the maintenance of academic standards, the University reserves the right to use Plagiarism Detection Software (PDS), including Turnitin. Such software makes no judgment as to whether a piece of work has been plagiarised; it simply highlights sections of text that have been found in other sources. The use of plagiarism detection software fulfills two functions. The first is to enhance student learning (i.e. as a developmental tool); the second is to guard against and identify unfair practice in assessment. Further information and guidance can be found in the University’s policy on the Use of Plagiarism Detection Software. Pg. 10 Version 1