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A Case Analysis of Uber Uber is a ride-sharing service started in 2009

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A Case Analysis of Uber Uber is a ride-sharing service started in 2009. Construct an eight-page analysis of Uber using the following criteria. • Analyze the market before Uber’s entry. Describe the inefficiency Uber exploited. • Explain Uber’s surge pricing in the context of shifts in supply and demand. • Evaluate Uber’s surge pricing in the context of price discrimination. • Apply the concepts of economies of scale and economies of scope to Uber’s business model. • Apply the concepts of game theory to Uber’s market. • Assess Uber’s potential for international expansion and potential trade policy issues. • Explain the incentive pay model Uber uses and how it affects the principal-agent problem. • Discuss any asymmetric information issues with Uber’s business model. Your essay must be at least eight pages in length in APA format, and include at least five peer-reviewed resources. Be sure to include an introduction and conclusion.