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The country I choose is Malaysia

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The country I choose is Malaysia. The description is in the file I uploaded
 

M16

With the continued globalization of our economy and the growth of global brands, sales personnel must take a global perspective. For this assignment, assume you are selling your focus product or service in another country and explore the challenges of selling in that country. The insight gained from completing this assessment will also be beneficial in selling to a diverse population in the U.S.

Visit Global Edge Web site. This Web site, maintained by Michigan State University, is one of the best resources for international business. Click on "Country Insights" and select one of the approximately 200 countries listed. Do not select a country highly similar to the U.S. - so Canada, Australia, New Zealand, and the U.K. (England, Scotland, Ireland, Wales) are off limits! I also recommend focusing on industrially developed countries rather than vacation destinations such as Jamaica, Bahamas, and the Cayman Islands, because more information will be available. Finally, do not select a market closed to the U.S. such as Cuba and North Korea.

Before beginning your research, post your country selection on the Global Sales wiki in Module 16 in the Learning Modules section and obtain the instructor's approval. Confirm that no one else has already claimed your desired country. This will ensure everyone researches a different country. If you research a country that has already been claimed by another student in this class, you will not receive credit for this assignment.

Read the Country Insights for your country and click on the "Quick Links" for additional information. In particular, you will find the "Country Commercial Guide" insightful. The Culture Crossing site also contains excellent information regarding culture and business etiquette.

Respond to the following questions with a minimum of one concise, well-written paragraph for each prompt:

1.            What challenges would you face in selling in this country? AT A MINIMUM, address the following:

a. What languages are spoken and how will you deal with the language difference? (3 pts.)

b. How does conducting business and the business etiquette differ from the U.S. and how will you demonstrate proper etiquette to avoid offending your foreign prospects? (3 pts.)

c. How do the country’s cultural traditions and customs differ from the U.S.? How will you demonstrate your respect for those cultural traditions? (3 pts.)

d. How does the country’s access to and use of technology differ from the U.S. and how will this affect your ability to locate and connect with prospects? (3 pts.)

e. What religions are practiced and what effect, if any, will this have on your sales approach? (3 pts.)

2.            How would you adapt your sales strategy for prospects in this country? Based on your understanding of the culture and their buying behavior, discuss the following:

a. What changes, if any, would you need to make to your communication style? If your communication style will remain the same, explain why. (3 pts.)

b. What differences in buyer behavior would you expect? (3 pts.)

c. Given the differences in the way of doing business, how would you adapt your approach to generating prospects? (3 pts.)

d. What changes, if any, would you need to make in your customer approach? If your customer approach will remain the same, explain why. (3 pts.)

e. What changes, if any, would you need to make in negotiating buyer concerns? If your negotiation approach will remain the same, explain why. (3 pts.)

f. What changes, if any, would you need to make in your choice of closing method? If your closing method will remain the same, explain why. (2 pts.)

3.            You must also cite your sources using APA style (4 pts.)