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The description is in the file I upload

Business May 20, 2022

The description is in the file I upload. Just in case, the four styles of communication (emotive, directive, supportive, and reflective). My brand is Apple, product is iPhone. My target consumers ranges from the age of twenty-two to fifty-five years old, have a medium-income of $ 98,000, and tend to have at least a college degree
 

Can you imagine a salesperson succeeding if they can’t communicate with their prospective or current customer? Your target customer may not communicate in the same way you do. Connecting with that customer may depend on your ability to adapt your communication style (or style flex).

Your discussion will have two parts. First, you will discuss an example of a time when either you or the person with whom you were communicating had to adapt their communication style in order to effectively communicate. Second, you will complete an assessment to determine your preferred communication style and apply what you have learned to evaluate your communication style and how you may need to adapt your style to effectively communicate with your target customer.

Part #1 Reflect

  1. Consider a time when you were struggling to communicate with another person due to a difference in communication styles.

a. Describe the communication challenge and whether you experienced communication style bias.
b. Discuss how you and /or the other party had to adjust communication styles in order to effectively communicate. (5 pts.)

Part #2 Apply

The first step in applying what you have learned about communication styles is to identify and understand your own style. Use the Online Communication Style Assessment to assess your communication style and respond to the following prompts:

  1. What did the online communication style assessment indicate as your preferred communication style? What is your secondary style? Do you agree with your assessment results? Why or why not? (5 pts.)
  2. What are the strengths and weaknesses of your communication style? (2 pts.)
  3. What communication styles do you enjoy working with the most? What communication styles do you enjoy working with the least? (2 pts.)
  4. Regarding the target customer for your focus product or service, which communication style do you think would be most effective? Support your choice. (2 pts.)
  5. What, if any, adjustment will this require you to make in your communication style? How will you demonstrate this communication style in your capstone sales presentation? (2 pts.)
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