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Pick a local brand (in the UAE) that has been very successful competing against bigger global brands in its product category • Explore and determine if the local brand you picked has a well-defined and executed brand strategy? • What are the elements of the local brand strategy that enabled it to achieve this success?

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Pick a local brand (in the UAE) that has been very successful competing against bigger global brands in its product category • Explore and determine if the local brand you picked has a well-defined and executed brand strategy? • What are the elements of the local brand strategy that enabled it to achieve this success?