Marketing question?Road trip market?Empty Esky (https://www.

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Marketing question?Road trip market?Empty Esky (https://www.emptyesky.com.au/about/)

Drawing on secondary data, estimate the total potential market for road trips in Victoria and New South Wales.

( Secondary data: Consists of information that already exists

Internal:Ready to use, Further processing

External: Published materials, Computerised databases )

How many likely customers are there? (Hint: What types of people are likely/unlikely customers?)

How much is the total potential market worth (in Australian Dollars)?

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