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Homework answers / question archive / Customer driven quality represents a proactive approach to satisfy customer needs that is based on gathering data about customers to learn their needs and preferences

Customer driven quality represents a proactive approach to satisfy customer needs that is based on gathering data about customers to learn their needs and preferences

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Customer driven quality represents a proactive approach to satisfy customer

needs that is based on gathering data about customers to learn their needs

and preferences. However, companies often implement customer feedback

mechanisms incorrectly which places them in a reactive mode. Discuss the

pitfalls of reactive-customer driven quality. (5)

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