Homework answers / question archive / Assessment Brief Module Code: Module Title: Distributed on: Submission Time and Date: Weighting Submission of Assessment NX9524 Digital Business 20/03/2021 To be submitted by 14:00 on 12 May 2021 This coursework accounts for 100% of the total mark for this module Electronic Management of Assessment (EMA): Please note if your assignment is submitted electronically it will be submitted online via either Blackboard or Turnitin by the given deadline

Assessment Brief Module Code: Module Title: Distributed on: Submission Time and Date: Weighting Submission of Assessment NX9524 Digital Business 20/03/2021 To be submitted by 14:00 on 12 May 2021 This coursework accounts for 100% of the total mark for this module Electronic Management of Assessment (EMA): Please note if your assignment is submitted electronically it will be submitted online via either Blackboard or Turnitin by the given deadline

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Assessment Brief Module Code: Module Title: Distributed on: Submission Time and Date: Weighting Submission of Assessment NX9524 Digital Business 20/03/2021 To be submitted by 14:00 on 12 May 2021 This coursework accounts for 100% of the total mark for this module Electronic Management of Assessment (EMA): Please note if your assignment is submitted electronically it will be submitted online via either Blackboard or Turnitin by the given deadline. You will find a Blackboard/Turnitin link on the module’s eLP site. It is your responsibility to ensure that your assignment arrives before the submission deadline stated above. See the University policy on late submission of work. Instructions on Assessment: Infographic and self-reflective essay (100%) (Individual submission; Using the template provided) 1. (75 marks): Students are required to produce an infographic which applies a concept presented in the lectures or seminars to a real organisation. The infographic will be accompanied by a full reference list and should provide insights on the following 3 areas: • Opportunities and challenges that the chosen organisation faces when utilising digital channels (MLO1); • The roles that different business functions (e.g. marketing, finance, HR etc.) have played in the organisation’s attempt to deliver a successful digital operation (MLO2); • Issues surrounding customer privacy and security that the chosen organisation may face when engaging in digital business (MLO4). 2. (25 marks): Students are required to write a 500-words self-reflective essay and summary based upon their infographic which, using supporting evidence, will: • Identify and discuss the single biggest challenge their chosen organisation faces when doing business digitally; • Provide two recommendations for how the organisations can tackle this challenge moving forward. Guidelines and further details on topic selection and the process of producing the infographic are accessible through the e-Learning Portal. During the semester you will be supported through the assessment process via: - Seminar sessions: In week 4 there will be a seminar dedicated to cover the core concepts regarding what is an infographic, what is the systematic process of producing an infographic, what are some of the common tools used for producing infographics and how further resources can be obtained on tools and processes associated with producing infographics. - Lecture sessions: In addition to discussing existing key concepts and upcoming trends and issues related to digital business during the lecture sessions, part of week 4 lecture will cover further guidance on topic selection. - E-Learning portal: Selected useful resources and guidance notes related to the assignment will be made available throughout the semester via the e-learning portal. - Seminar tutors: We have a discussion board open for students to utilise. Mapping to Programme Goals and Objectives This assessment will contribute directly to the following Undergraduate programme goals and objectives. Goal 1 – Knowledgeable about the theory and practice of responsible business and management in an international context Students will be able to: 1. Acquire knowledge of contemporary professional practice in business and management informed by theory and research. 2. Apply knowledge of business and management to complex problems in professional practice in order to identify justifiable, sustainable and responsible solutions 3. Conduct innovative and/or entrepreneurial project work and research 4. Acquire an awareness of the cultural and ethical contexts in which international business operates Goal 2- Skilful in the use of professional and managerial techniques and processes Students will be able to: 1. Demonstrate creative and critical thinking skills that involve independence, understanding, justification and the ability to challenge the thinking of self and others Goal 3 - Prepared for career and personal progression Students will be able to: 1. Provide evidence of self-reflection as a means of informing personal development planning 2. Evidence skills and attitudes for progression to post-graduate contexts including professional work, entrepreneurship and higher level study Module Specific Assessment Criteria and Rubric Infographic Assignment Mark Bands Completely Insufficient 0-29 marks Topic Both theoretical (20%) concept and organisation selected are unrelated to digital business Insufficient 30-39 marks Adequate 40-49 marks Good 50- 59 marks Very Good 60 -69 marks Excellent 70 – 79 marks Outstanding 80 - 89 marks Exemplary 90 -100 marks Topic has some weak linkage to digital business Either or both of theoretical concept and/or organisation have a clear linkage to digital business Topic is related to already well analysed concepts in digital business but uses an organisation that is little analysed previously Good coverage of key facts/information on the 3 main areas A good variety of reliable sources used (journal articles, conference proceedings, company reports, etc) Topic is related to new concepts in digital business but uses an organisation that is well known Topic is related to new concepts in digital business and uses an organisation that is little analysed previously Comprehensive coverage of key facts/information on the 3 main areas from a variety of reliable sources Extensive list of references which are relevant, up-to date and credible Comprehensive coverage of key facts/information on the 3 main areas from a variety of reliable sources Some evidence of gathering primary data through approaching the company directly or secondary data using official databases Both concept and organisation are new and little studied previously and the topic is deemed highly innovative and/or very challenging Comprehensive coverage of key facts/information on the 3 main areas from a variety of reliable sources Contains valuable primary/secondar y data Publishable in business / academic conferences The flow/structure of infographic is evident Good order of facts and how they are represented graphically The flow/structure of infographic is evident and interesting Graphical representation of facts is very suitable and somewhat creative High degree of creativity is used for each element and their connection with each other Presentation format makes complex concepts very interesting and easy to understand Both concept and organisation are new and little studied previously and the topic is deemed innovative and/or challenging Comprehensive coverage of key facts/information on the 3 main areas from a variety of reliable sources Significant gathering of primary data through approaching the company directly or secondary data using official databases All aspects of presentation of facts and their linkage is creative No any fact/concept is over/underemphas ised Information Richness (40%) Little or no relevant information/facts presented on the 3 main areas May rely heavily on website articles of dubious academic authority Information/facts presented on the 3 main areas are insufficient/superf icial Adequate coverage of key facts/information on the 3 main areas Reliable sources used for both theoretical concept and organisation Information Organisation and Presentation (40%) Little or no usage of suitable creative approaches to convey information The information presented seems disjointed at parts and/or should be presented more creatively Adequate usage of presentation skills to convey key facts/information creatively to the audience Flawless presentation of facts and their linkage Highly innovative presentation techniques used to convey the message very effectively ASSESSMENT REGULATIONS You are advised to read the guidance for students regarding assessment policies. They are available online here. Late submission of work Where coursework is submitted without approval, after the published hand-in deadline, the following penalties will apply. For coursework submitted up to 1 working day (24 hours) after the published hand-in deadline without approval, 10% of the total marks available for the assessment (i.e.100%) shall be deducted from the assessment mark. Coursework submitted more than 1 working day (24 hours) after the published hand-in deadline without approval will be regarded as not having been completed. A mark of zero will be awarded for the assessment and the module will be failed, irrespective of the overall module mark. These provisions apply to all assessments, including those assessed on a Pass/Fail basis. The full policy can be found here. Word limits and penalties The assignment must be submitted using the provided MS Word template via the e-learning portal. The infographic should not span multiple pages, but the size of the page is flexible (e.g. A4 or A3). Students must retain an electronic copy of this assignment (including ALL appendices) and it must be made available within 24hours of them requesting it be submitted. The full Word Limit Policy is available here. Academic Misconduct The Assessment Regulations for Taught Awards (ARTA) contain the Regulations and procedures applying to cheating, plagiarism and other forms of academic misconduct. The full policy is available at here You are reminded that plagiarism, collusion and other forms of academic misconduct as referred to in the Academic Misconduct procedure of the assessment regulations are taken very seriously. Assignments in which evidence of plagiarism or other forms of academic misconduct is found may receive a mark of zero. NX9524 Digital Business Seminar 4 Infographics: What is it? How to design one? Look at this figure… and then this one. Let’s see them side by side… Why are they useful? Visual stimuli or information contains pre-attentive attributes, which our eyes perceive very quickly and our brains process very accurately, without us necessarily paying active attention. Our minds tend to organize what we see into familiar forms and we remember information better when it is organized. What is it? Information presented in a visually engaging way. Images that represent data and information in visual ways. Here are two infographics we put together for this session. We have covered the one on the left. Let’s have a look at the one on the right. “Interview the data, to have a story to tell” “Define your goals” in terms of informing your audience Part 3.5 – More inspiration Have a look at major types of infographics as a starting point. https://youtu.be/gi0uwMeU8wk?t=5m15s There are other lists with more or less infographic types. Make your own shortlist among these and then look for examples. Tools Resources https://piktochart.com/templates/ Editing commands Building blocks https://www.visme.co/make-infographics/ Introduction to Digital Business Dr Mostafa Mohamad Senior Lecturer of Digital Business mostafa.mohamad@northumbria.ac.uk Lecture 1 Agenda • • • • • • Examples of e-Commerce Success What is e-Commerce? e-Commerce Vs e-Business Why we need to study e-Commerce? Unique Features of e-Commerce Types of e-Commerce 1 3 2 3 What is E-Commerce? • Use of Internet to transact business – Includes Web, mobile browsers and apps • More formally: – Digitally enabled commercial transactions between and among organizations and individuals Difference Between e-Business & e-Commerce • E-business: – Digital enabling of transactions and processes within a firm, involving information systems under firm’s control. – Does not include commercial transactions involving an exchange of value across organizational boundaries. – Commercial Transaction = Business Model – e-Business + Business Model = e-Commerce Challenges of e-Commerce E-Commerce – The evolution 2 1 Why? ? To understand opportunities & Risks. ? Analyze e-commerce ideas, models, issues How? ? Business/economy. ? Technological Advances. ? Society/Context Unique Features of e-Commerce 1. 2. 3. 4. 5. 6. 7. 8. Ubiquity Global reach Universal standards Information richness Interactivity Information density Personalization/customization Social technology Types of e-Commerce • Business-to-Consumer (B2C) • Business-to-Business (B2B) • Consumer-to-Consumer (C2C) • Mobile e-commerce (M-commerce) • Social e-commerce • Local e-commerce Figure 1.5 The Growth of B2C E-commerce in the United States Copyright © 2020 Pearson Education Ltd. All Rights Reserved Figure 1.7 The Growth of B2B E-commerce in the United States Copyright © 2020 Pearson Education Ltd. All Rights Reserved Figure 1.8 The Growth of M-commerce in the United States Copyright © 2020 Pearson Education Ltd. All Rights Reserved REFERENCES Basic models in online businesses http://www.youtube.com/watch?v=-KdTZN-Q1aY Laudon, K.C., and Traver, C.G. (2019). E-commerce: business, technology, society, Pearson Timmers, Paul (1999). Electronic Commerce: Strategies and Models for Business-to-Business Trading, Wiley How to launch apps http://www.reuters.com/video/2011/10/26/so-you-think-you-have-a-great-idea-for-a?videoId=223915185 Elliot, Steve (ed.) (2002). Electronic Commerce: B2C Strategies and Models, Wiley Amit, R., and Zott, C. (2001). ‘Value creation in E-Business’, Strategic Management Journal, 22(6-7), 493-520 Teece, D. (2010). ‘Business models, business strategy and innovation’, Long Range Planning, 43(2-3), 172-194 Shafer, S.M., Smith, H.J., and Linder, J.C. (2005). ‘The power of business models’, Business Horizons, 48(3), 199-207 How to innovate using business models http://www.youtube.com/watch?v=hozC9lM4ltA&feature=related Mahadevan, B. (2000). ‘Business models for internet –based e-commerce: An Anatomy’, California Management Review, 42(4), 55-69 Dai, K., and Kauffman, R.J. (2002). ‘Business models for internet-based B2B electronic markets’, International Journal of Electronic Commerce, 6(4), 41-72 Baden-Fuller, C., and Morgan, M.S. (2010). ‘Business models as models’, Long Range Planning, 43(2-3), 156-171 Chesbrough, H. (2010). ‘Business model innovation: Opportunities and barriers’, Long Range Planning, 43(2-3), 354-363 Gonçalves, V., and Ballon, P. (2011). ‘Adding value to the network: Mobile operators’ experiments with software as a service and platform as a service models’, Telematics and Informatics, 28(1), 12-21. THANKS FOR YOUR Attention Any Questions? Mostafa Developing Digital Business Expertise Lecture 2 Dr Mostafa Mohamad Senior Lecturer of Digital Business mostafa.mohamad@northumbria.ac.uk Lecture 2 Agenda • • • • Digital Business Skills in 2021 Top DB Jobs in 2021 E-Commerce Data Analytics Skills Career Preparation in Digital Business Digital Business Skills in 2021 1) Be innovative — think outside the box and be ready to adapt to change. ? How do you stay innovative? Never stop learning and don’t avoid calculated risks. 2) Adopt agile practices ? Manage each project in small intervals or sprints. ? Each sprint uses the previous sprint and an adaptable mentality to make changes for future processes. Copyright © 2020 Pearson Education Ltd. All Rights Reserved Digital Business Skills in 2021 – Cont’s 3) Become an expert communicator ? Be comfortable communicating with your staff, team, and customers to create a secure and safe environment for all of the supporters of your brand. 4) Increase your digital literacy ? Continuously explore new marketing platforms, social media, different software, internet tools, and online trends in order to even begin to develop a successful business plan. Copyright © 2020 Pearson Education Ltd. All Rights Reserved An Overview of the Best IT Jobs E-Commerce Data Analytics for Informing Business Examples Purposes Google Analytics Tells you what is happening - Trends KISSmetrics Tells you who is doing it – It helps you increase customer acquisition and retention rates. RetentionGrid Tells you what your customers want in different market segments -it provides the data in easy to understand color-coded graphs. E-Commerce Data Analytics for Strategising Business Examples Purposes Metrilo -Customer Lifecycle -Retention Analytics This is an actionable analytics platform that comes with not only analytics, but also with an integrated CRM and automated email marketing systems. This allows you to look at reports, and act upon them straight away. Clicky It offers a live and real-time analytics based on web information – Very easy to use. Adobe Marketing Cloud It strategies mega e-commerce stores, but require significant knowledge and very costly. Careers Preparation in Digital Business • Position: Category specialist in E-commerce Retail Program • Qualification/Skills • Preparing for the Interview • Possible Interview Questions Copyright © 2020 Pearson Education Ltd. All Rights Reserved REFERENCES Laudon, K.C., and Traver, C.G. (2019). E-commerce: business, technology, society, Pearson Van Deursen, A. J., & Van Dijk, J. A. (2014). Digital skills: Unlocking the information society. Springer. Online Learning Platforms The Complete Guide to Digital Skills – FutureLearn TheKnowledge Academy Certifications | ITIL, PRINCE2, MSP, RESILIA | AXELOS THANKS FOR YOUR Attention Any Questions? Mostafa Lecture 5 Digital Business Infrastructure Dr Mostafa Mohamad Senior Lecturer of Digital Business mostafa.mohamad@northumbria.ac.uk 01 02 Internet and Web Revolution Cloud Computing CONTENT PART ONE Internet Revolution The Internet: Technology Background Internet • Interconnected network of thousands of networks and millions of computers • Links businesses, educational institutions, government agencies, and individuals • World Wide Web (Web) • One of the Internet’s most popular services • Provides access to billions, possibly trillions, of web pages The Evolution of the Internet 1961– Present Innovation Phase, 1961–1974 • Creation of fundamental building blocks Institutionalization Phase, 1975–1995 • Large institutions provide funding and legitimization Commercialization Phase, 1995–present • Private corporations take over, expand Internet backbone and local service Components of Internet Infrastructure • Every instance of a page loading on a computer's web browser, a Really Simple Syndication (RSS) feed streaming into a reader, or a Voice over Internet Protocol (VoIP) call being made represents this complex internet infrastructure. • Its basic components include data centers, networks, servers, storage devices, and server applications. • The hardware may be localized in specific countries, but the network infrastructure spans international boundaries. Components of Internet Infrastructure 1) Data Center A secure building housing computer equipment and network connectivity devices. It is staffed by a full-time team of operators and equipped with enough power to run and cool the equipment. It also has systems to regulate climate, suppress fires, and prevent unauthorized access. Components of Internet Infrastructure 2) A network of processors & storage devices • Measured in megabits per second (mbps), the network allows data to be transferred between processors and storage devices in the data center and to other data centers. • The ultimate goal is for the information to reach the computer or device of the end-user. Components of Internet Infrastructure 3) Servers: • It includes high-end computers resembling a desktop PC with greater storage and processing capacity. • Measured in units of processing power and RAM storage capability, and must be connected to a power supply, or several power supplies, as well as to the network and an installed operating system. • A server can consist of a single computer, a pool of computers, or even a cluster of pools. Components of Internet Infrastructure 4) Operating Software or Server Applications • A server must have an operating system like Linux or Windows. • A server must have a web server application such as Apache or Microsoft IIS, and a database, for example MySQL or Oracle. • The user can install any other subsidiary web applications on it that are needed. Key Technology Concepts Packet switching • Packets digital messages and sends them along different communication paths as they become available • Reassembles packets at the destination • Uses routers, which is less expensive, but wasteful than circuit-switching TCP/IP communications protocol • Establishes connections among sending and receiving Web computers. • Handles assembly of packets at point of transmission, and reassembly at receiving end. Client/server computing • Powerful personal computers (clients) connected in network with one or more servers • Servers perform common functions for the clients – Storing files – Software applications – Access to printers, and so on Internet Service Provider Vs Local Area Network You may use a modem and dial a local number to connect to an Internet Service Provider (ISP). At work, you may be part of a local area network (LAN), but you most likely still connect to the Internet using an ISP that your company has contracted with. When you connect to your ISP, you become part of their network. The ISP may then connect to a larger network and become part of their network. Point of Presence (POP) The POP is a place for local users to access the company's network, often through a local phone number or dedicated line. Web 2.0 : Push vs Pull Internet in 1969 Read v/s Read & Write User generated content Power of the masses YOU decide on the content What is Web 3.0? The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you A bit like a personal assistant: it will get to know your likes and dislikes Have a look at Wolfram Alpha Smart Websites with business analytics features What is Web 3.0? The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you! PART TWO Cloud Computing • Cloud Computing Models • Cloud Computing Layers • Challenges & Benefits of Cloud Computing Computing as a Utility!! “Is a service provisioning model in which a service provider makes computing resources and infrastructure management available to the customer as needed, and charges them for specific usage rather than a flat rate” (Armbrust et.al 2010). Cloud Computing • “a model for enabling ubiquitous convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storages, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction” NIST, US Department of Commerce 2011 Characteristics of Cloud Computing Layers, models and examples (Zhang et al, 2010) Deployment Models • Private Cloud • Community Cloud • Public Cloud • Hybrid Cloud Business Benefits • • • • No up-front investment Lowering operating cost Highly scalable Reducing business risks and maintenance expenses Technological Benefits • • • • Grid Computing Virtualization of centralised data centre Less maintenance cost Synchronization of reporting techniques and interface Social Benefits • Energy management • Cheaper computing • Reach out to excluded zones, groups, and individuals REFERENCES • Chapter 2 –Core book • Ali, M. B., Wood-Harper, T., & Mohamad, M. (2018). Benefits and challenges of cloud computing adoption and usage in higher education: A systematic literature review. International Journal of Enterprise Information Systems (IJEIS), 14(4), 64-77. • DeFelice, A., Leon, J., (2010) “Cloud computing, what accountants need to know” Journal of Accountancy; Oct 2010; 210, 4; pg. 50-55. On BB • Furht, Borko, ed. Handbook of augmented reality. Springer Science & Business Media, 2011. THANKS FOR YOUR Attention Any Questions? Mo