Homework answers / question archive / BUSINESS COMMUNICATION 101 [100] QUESTION ONE [50] Samsung marketing communication mix utilises a number of marketing communication channels such as print and media advertising, sales promotion, events and experiences and public relations

BUSINESS COMMUNICATION 101 [100] QUESTION ONE [50] Samsung marketing communication mix utilises a number of marketing communication channels such as print and media advertising, sales promotion, events and experiences and public relations

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BUSINESS COMMUNICATION 101 [100]

QUESTION ONE [50] Samsung marketing communication mix utilises a number of marketing communication

channels such as print and media advertising, sales promotion, events and experiences

and public relations. Samsung Electronics uses these channels in an integrated manner

(Dudovskiy, 2018).

According to West & Turner (2007), the three most well-known models for

Communication are Linear, Interactional, and Transactional. Each model sheds light on

the development of communication but emphasises different parts of the communication

process.

1.1 As a communications expert at Samsung, write an essay that explains all three

(3) models of communication. Use practical examples to support your

explanations. (30)

1.2 As a communication strategist at Samsung, explain the four basic strategies for

active listening and discuss the benefits of active listening. (20)

QUESTION TWO [25]

2.1. Controlling your body language is crucial for creating a good impression, and

also for showing the brand or company that you work for in a good light. Think of

it as managing your business brand. You want to make sure you are sending the

right messages to your customers and not the bad ones that will drive them

away.

(Extracted from: Sherman, 2018)

Non-verbal communication refers to the transmission of information by means other

than language.

By referring to the above, discuss the following non-verbal indications/cues in a

 

2.1.1. Silence (5)

2.1.2. Proxemics (10)

2.2. Organisations can arrange different forms of interviews. It depends on the

objectives of taking the interview. Identify and discuss three (3) main interviews

used in a business. (10)

QUESTION THREE [25]

An application for a job is undertaken with a letter of application and a Curriculum Vitae

(CV). Therefore, it is crucial that they are well prepared and of a good quality.

Please review the job advert below and prepare the following: (a) an application letter

and, (b) a 2-page CV.

END OF BUSINESS COMMUNICATION 101 ASSIGNMENT

Financial Administrator Job at ABC Holdings

Our company is looking to hire a Finance Administrator. The ideal candidate must have

excellent communication and typing skills, and they must be able to work independently as

well as in a team with other administrative professionals.

Requirements include:

Bachelor’s Degree in Financial Management

Duties include:

• Daily reporting.

• Analysing targets.

• Meeting with department heads.

• Managing and coordinating monthly reporting, budgeting and reforecast processes.

• Liaising with accountant teams