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Homework answers / question archive / 5) In preparing the cases, don’t look for a single right answer
5) In preparing the cases, don’t look for a single right answer. Each case will raise a number of issues that need to be evaluated. A good recommendation is on that is based on solid analysis, consider multiple courses of action, and integrates its individual elements.
Case Assignments
Cases are assigned for online and face-to-face discussions listed in the table below.
Online – Four cases (# 1, 6, 7, 13) are assigned for online discussions on Blackboard Æ Discussion Board. The table below lists the start and end date for each case, roughly 12 days for each discussion. Occasionally, I will post other questions to encourage additional discussion. A group of students will be assigned to lead the online discussion (see your schedule below). Please contact me if you don’t see your name listed as a discussion leader.
Case Schedule and Deadline
|
Case |
Case Brief due |
Blackboard Discussion |
Case Discussion Leaders |
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Case 1: USA Today |
|
1/27 – 2/8 @ 5pm |
Medisa, Charles, Suzette, Elias, Thomas |
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Case 2: Apple |
2/8 @ 5 pm |
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Case 6: Mattel |
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2/10 – 2/22 @ 5pm |
Zarnishal, Michelle, Luanna, Faisal, Neil |
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Case 5: New Belgium Brewing |
3/1 @ 5pm |
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Case 7: Mistine |
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2/24 – 3/8 @ 5pm |
Mahmound, Mariam, Admir, Matthew, Cynthia |
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Case 8: BP |
3/22 @ 5pm |
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Case 13: Zappo |
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4/7 – 4/19 @ 5 pm |
Huamei, Rebecca, Suhejl, Adam, Resse |
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Case 11: Nascar |
4/12 @ 5pm |
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Individual Case Briefs
Each student is required to write using the outline (p. 11) and submit case briefs for cases (#2, 5, 8, 11) and to be prepared for class meetings. The intent is to ensure that everyone reads the case and is prepared for fruitful discussions. Due dates are listed in the table above. Case briefs are individual activities and should be completed without outside assistance. Each case brief needs to be submitted by 5 pm on the due date on Blackboard Æ Case Briefs following the instruction below. Examples of case briefs are provided in the same location (Case Briefs Æ Case brief examples).
Case briefs should be 3 pages maximum (12 point font, double space, appendices or figures can be on extra pages) using the following outline.
Grading rubrics for case briefs
|
Criteria (point) |
Exemplary (1) |
Acceptable (0.75) |
Need Improvement (0.5) |
Not evident (0) |
|
Issue identification |
Main issues are clearly identified with proper diagnosis from the case with implicit aspects of the problem and their relationship with main issues |
Situations are properly and clearly identified, and with some discussion or relationship between other subsidiary issues |
Rudimentary issue identification or unclear issues not central to the case |
Does not clearly identify the issue; identifies an inappropriate issue or represents the issue inaccurately |
|
Quality of analysis |
Demonstrate the use of case information and synthesizes data and analyze critically with |
Analysis is appropriate with adequate information from the case |
Analysis lacks or misuses appropriate case information or provides details or critical analysis |
Inappropriate use of analysis and incomplete |
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superior insight in its selection of comparison factors |
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Evidence of mastery of frameworks and concepts from the course |
Clear evidence of framework or concepts accurately applied in the case brief |
Some evidence of framework or concepts applied. Application is adequate. |
Some evidence of framework or concepts applied in the brief but applications are not appropriate |
No evidence of framework or concepts applied and brief is mainly personal opinions. |
|
Feasibility of recommendations and alternatives |
Alternatives and recommendations are persuasive and feasible to solve identified problems and are based on the analysis. |
Alternatives and recommendatio ns offered and based on analysis and are likely to solve the identified issues. |
Alternatives and recommendations are offered but their abilities to solve identified issues is questionable due to omissions in detail or logical support or there is a lack of/misuse of appropriate strategic concept, or not based on analysis. |
Recommendations and alternatives are not feasible or mostly incongruent with issues and analysis due to major lack in detail and support. |
|
Effectiveness of written presentation using the outline |
Brief is complete following the outline and has a logical flow. It effectively uses an engaging, fluent style appropriate for a business professional, and has no errors related to organization and grammar |
Brief is following the outline but presentation is not balanced. Uses a fluent style appropriate for a business professional, and has minimal errors related to organization and grammar |
Brief is incomplete or not following the outline. It uses an informal style inappropriate for a business professional, and has errors related to organization and grammar |
Brief does not follow the outline or uses an informal or incoherent style inappropriate for a business professional, and there are major errors related to organization and grammar |
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