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Homework answers / question archive / PART 1  Specifically, the following critical elements must be addressed: I

PART 1  Specifically, the following critical elements must be addressed: I

Computer Science

PART 1 

Specifically, the following critical elements must be addressed:

I. Project Proposal: The project proposal should contain enough detail so that relevant stakeholders (who will vary, depending on your topic of interest) can

determine if the proposed solution is feasible and will address the needs or gaps in the current operating environment.

A. Problem Statement: Craft a clear, accurate problem statement that highlights the information technology-related aspects of the challenges that

you are facing.

B. Significance: Analyze the significance of this problem and what a solution could mean to you, the company or group, and the discipline or area

of interest within information technology. In other words, describe the significance that this project has to your discipline or area of interest

within information technology and your development as a practitioner. This will be your chance to sell this project idea, so that it is exciting for

your imaginary stakeholder audience, and also for your real-world instructor, peers, and potential employers.

C. Objectives: Describe the scope, goals, and objectives of your project. If you are addressing only a part of the overarching problem, state this in

this section. Make sure that your objectives are reasonable (i.e., could be accomplished without exorbitant resource usage, an irrational

timeline, etc.).

D. Deliverables: Propose your overall solution, highlighting the key deliverables that you will create to solve the problem or challenge the

statement.

E. Methodology: Establish the methodology and techniques that you intend to use throughout the design phase of your project, with support as to

how each is appropriate for the situation.

F. Risks: Analyze the problem and your own solution proposal to highlight any risks that may prevent successful completion of your solution

design. Include risks that result from the project not fulfilling the objective to solve the information technology problem. In other words, what

risks are present and how would they impact the potential for a successful information technology solution?

Prompt II: Project Plan and System Design

Your project plan and system design will be submitted together in Module Seven, and should communicate a problem to be solved by your proposed

information technology solution. These deliverables will be used to direct the implementation effort in your next course, IT 420.

Specifically, the following critical elements must be addressed:

I. Project Plan: The project plan will be drafted early in the course but further refined as you develop the system design. This way, the work breakdown

structure and tasks identified in the design in need of development are added to the project plan.

A. Work Breakdown Structure: Clearly communicate a logical work breakdown structure for stakeholders to ensure successful completion of the

project. Identify all tasks and artifacts to be developed.

B. Timeline: Illustrate the overall project timeline, identifying start and finish dates, major milestones, and any other relevant data points during

the design and implementation of the project/solution. (Implementation should happen in IT 420, the implementation course.)

C. Dependencies: Clearly communicate any dependencies between tasks or resources for ensuring successful communication of needs.

D. Use of Tools: Professionally document project plan using Microsoft Project or Excel. 

II. System Design Document: Although you will individually develop your recommended information technology project, the project design should contain

enough detail to support another skilled information technology practitioner in implementing the solution. Determine a reasonable scope for your project

so that it can be implemented within the timeframe of the IT 420 course. The following sections should be included:

A. Introduction: Articulate the overall purpose and scope of the system design in terms of addressing the problem or challenges identified in your

proposal.

B. Requirements: Determine all relevant and necessary system requirements based on analysis of the problem faced. The requirements should be

written as “system shall” statements that are testable and include functional, design, security, safety, and performance requirements.

C. Constraints: Determine the constraints of the system design and any assumptions made in terms of the problem being solved.

D. Resources: Identify necessary resources—hardware, software, servers, virtual desktop resources, and so on—that are required to complete the

project, based on analysis of the problem being solved.

E. System Overview: Describe the overall design in terms of the integration of tools and technology for successfully constructing your solution. In

this section, you should describe the high-level design and architecture, making sure that details are congruent with the type of project you are

working on. For example, use of case and class diagrams would need to be included if your project focused on a software application, website

wireframe, screen mock-ups for a web application, and so on.

F. Documented Detailed Design: Your detailed design should illustrate and annotate all important details to be developed of the system and its

components, interfaces, subsystems, and more. It further breaks down the high-level design into small enough chunks to be properly

implemented. The detailed design should align with the work breakdown structure in the product plan. The detailed design should inform the

tasks identified and included in the project plan.

PART 2:

Specifically, the following critical elements must be addressed: I. Project Plan: The project plan will be drafted early in the course but further refined as you develop the system design. This way, the work breakdown structure and tasks identified in the design in need of development are added to the project plan. A. Work Breakdown Structure: Clearly communicate a logical work breakdown structure for stakeholders to ensure successful completion of the project. Identify all tasks and artifacts to be developed. B. Timeline: Illustrate the overall project timeline, identifying start and finish dates, major milestones, and any other relevant data points during the design and implementation of the project/solution. (Implementation should happen in IT 420, the implementation course.) C. Dependencies: Clearly communicate any dependencies between tasks or resources for ensuring successful communication of needs. D. Use of Tools: Professionally document project plan using Microsoft Project or Excel.  II. System Design Document: Although you will individually develop your recommended information technology project, the project design should contain enough detail to support another skilled information technology practitioner in implementing the solution. Determine a reasonable scope for your project so that it can be implemented within the timeframe of the IT 420 course. The following sections should be included: A. Introduction: Articulate the overall purpose and scope of the system design in terms of addressing the problem or challenges identified in your proposal. B. Requirements: Determine all relevant and necessary system requirements based on analysis of the problem faced. The requirements should be written as “system shall” statements that are testable and include functional, design, security, safety, and performance requirements. C. Constraints: Determine the constraints of the system design and any assumptions made in terms of the problem being solved. D. Resources: Identify necessary resources—hardware, software, servers, virtual desktop resources, and so on—that are required to complete the project, based on analysis of the problem being solved. E. System Overview: Describe the overall design in terms of the integration of tools and technology for successfully constructing your solution. In this section, you should describe the high-level design and architecture, making sure that details are congruent with the type of project you are working on. For example, use of case and class diagrams would need to be included if your project focused on a software application, website wireframe, screen mock-ups for a web application, and so on. F. Documented Detailed Design: Your detailed design should illustrate and annotate all important details to be developed of the system and its components, interfaces, subsystems, and more. It further breaks down the high-level design into small enough chunks to be properly implemented. The detailed design should align with the work breakdown structure in the product plan. The detailed design should inform the tasks identified and included in the project plan.

IT 415 Final Project Guidelines and Rubric Overview The final project for this course is the creation of a proposal, project plan, and system design document. The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven. In this assignment, you will demonstrate your mastery of the following course outcomes: ? ? ? ? ? Analyze real-world problems critically for their potential to be solved with information technology systems Propose information technology systems solutions that address organizational problems and meet stakeholder needs Determine system requirements, constraints, and necessary resources through analysis of information technology problems Integrate appropriate tools, techniques, and technology into information technology solution designs and project plans Develop illustrative project plans that communicate project objectives, work breakdown structures, project schedules, and milestones for successful completion of information technology projects Prompt Businesses need practicing information technology professionals who can design and implement information systems solutions to address organizational information technology needs and gaps. The assessment for this course will allow you to demonstrate the critical skills required for professional practice, including skills necessary to discuss potential information technology solutions, organize projects, communicate status, mitigate risks, and facilitate adoption of newly developed information technology systems. Your project will demonstrate that you are able to extend your coursework to manage the design and planning of an information technology project, and in the next course, to successfully implement a solution demonstrating professional expertise. You will need to demonstrate self-directed work, but also a willingness to receive and utilize feedback. You will select a case from one of the provided case studies in the HBR coursepack: ? GasBuddy: Fueling Its Digital Platform for Agility and Growth GasBuddy is an established app-led company in the travel app industry. They are facing competitive pressure that has led a new management team to make changes across areas of culture, digital platform, and product line. These changes are tested during the events of Hurricanes Harvey and Irma. ? Parentune.com: Partnering Parents Parentune is in the service industry, networking parents in any stage of parenting to experts. Growing competition and the changing needs of millennial parents have forced the CEO to evaluate their plan for continuous improvement. ? Aadhaar: India's 'Unique Identification' System This case looks at the challenge facing the Unique Identification Authority of India (UIDAI). With no existing method for identity verification on a national level, the UIDAI was tasked with the issuing 1.2 billion unique IDs by 2020. The case focuses on the implementation of an unprecedented technology project. as well as changing minds in a bureaucracy. ? The UK National Identity Card This case looks at the attempt by the UK government from 2002–2010 to relate citizenship with a national identity smartcard. This is relevant today in relation to information systems theory. ? F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market This case describes F-Secure, a “Software as a Service” business that entered an established industry with a disruptive new service model. Analyze the organizational challenges or problems within your selected case study. The problem scenario should represent an opportunity for you to put your best effort forward to demonstrate your highest level of competence and professionalism as an information technology practitioner. You are encouraged to select a case study that aligns with your target industry goals and is within the area of information technology that most interests you: web design and development, software development, database management, data analytics, network planning and maintenance, cybersecurity, information assurance, software development, and so on. You are encouraged to be creative, imaginative, and innovative when selecting your project and think about potential implementation in IT 420. Once you have selected your case study, you will determine what problems or challenges within the organization can be solved with an information systems or technology solution, and you will create a proposal that outlines your recommended solution, design your solution, and create a project plan. You will use the design and project plan to guide your implementation process during IT 420, when you will implement your information system solution. You will now submit your finalized proposal, project plan, and system design. These deliverables will be used to direct the implementation effort in your next course, IT 420. If the scope of your planned project is not fully implementable due to constraints on time and resources, you will need to prepare to deliver at the end of the next course a prototype, simulation of the information system vision, or a detailed projection of what a fully implemented system would look like. This projection of a fully implemented system is expected to be much more detailed than a system design. Prompt I: Proposal Your proposal will be submitted in Module Seven, separately from the other two deliverables. Your project plan and system design will be submitted together in Module Seven, and should communicate a problem to be solved by your proposed information technology solution. Specifically, the following critical elements must be addressed: I. Project Proposal: The project proposal should contain enough detail so that relevant stakeholders (who will vary, depending on your topic of interest) can determine if the proposed solution is feasible and will address the needs or gaps in the current operating environment. A. Problem Statement: Craft a clear, accurate problem statement that highlights the information technology-related aspects of the challenges that you are facing. B. Significance: Analyze the significance of this problem and what a solution could mean to you, the company or group, and the discipline or area of interest within information technology. In other words, describe the significance that this project has to your discipline or area of interest within information technology and your development as a practitioner. This will be your chance to sell this project idea, so that it is exciting for your imaginary stakeholder audience, and also for your real-world instructor, peers, and potential employers. C. Objectives: Describe the scope, goals, and objectives of your project. If you are addressing only a part of the overarching problem, state this in this section. Make sure that your objectives are reasonable (i.e., could be accomplished without exorbitant resource usage, an irrational timeline, etc.). D. Deliverables: Propose your overall solution, highlighting the key deliverables that you will create to solve the problem or challenge the statement. E. Methodology: Establish the methodology and techniques that you intend to use throughout the design phase of your project, with support as to how each is appropriate for the situation. F. Risks: Analyze the problem and your own solution proposal to highlight any risks that may prevent successful completion of your solution design. Include risks that result from the project not fulfilling the objective to solve the information technology problem. In other words, what risks are present and how would they impact the potential for a successful information technology solution? Prompt II: Project Plan and System Design Your project plan and system design will be submitted together in Module Seven, and should communicate a problem to be solved by your proposed information technology solution. These deliverables will be used to direct the implementation effort in your next course, IT 420. Specifically, the following critical elements must be addressed: I. Project Plan: The project plan will be drafted early in the course but further refined as you develop the system design. This way, the work breakdown structure and tasks identified in the design in need of development are added to the project plan. A. Work Breakdown Structure: Clearly communicate a logical work breakdown structure for stakeholders to ensure successful completion of the project. Identify all tasks and artifacts to be developed. B. Timeline: Illustrate the overall project timeline, identifying start and finish dates, major milestones, and any other relevant data points during the design and implementation of the project/solution. (Implementation should happen in IT 420, the implementation course.) C. Dependencies: Clearly communicate any dependencies between tasks or resources for ensuring successful communication of needs. D. Use of Tools: Professionally document project plan using Microsoft Project or Excel. II. System Design Document: Although you will individually develop your recommended information technology project, the project design should contain enough detail to support another skilled information technology practitioner in implementing the solution. Determine a reasonable scope for your project so that it can be implemented within the timeframe of the IT 420 course. The following sections should be included: A. Introduction: Articulate the overall purpose and scope of the system design in terms of addressing the problem or challenges identified in your proposal. B. Requirements: Determine all relevant and necessary system requirements based on analysis of the problem faced. The requirements should be written as “system shall” statements that are testable and include functional, design, security, safety, and performance requirements. C. Constraints: Determine the constraints of the system design and any assumptions made in terms of the problem being solved. D. Resources: Identify necessary resources—hardware, software, servers, virtual desktop resources, and so on—that are required to complete the project, based on analysis of the problem being solved. E. System Overview: Describe the overall design in terms of the integration of tools and technology for successfully constructing your solution. In this section, you should describe the high-level design and architecture, making sure that details are congruent with the type of project you are working on. For example, use of case and class diagrams would need to be included if your project focused on a software application, website wireframe, screen mock-ups for a web application, and so on. F. Documented Detailed Design: Your detailed design should illustrate and annotate all important details to be developed of the system and its components, interfaces, subsystems, and more. It further breaks down the high-level design into small enough chunks to be properly implemented. The detailed design should align with the work breakdown structure in the product plan. The detailed design should inform the tasks identified and included in the project plan. Milestones Milestone One: Draft of Project Proposal In Module Three, you will submit the draft of your project proposal. This proposal will include a problem statement, analyze the significance of the problem, describe the scope, goals, and objectives of the project, propose an overall solution, establish the methodology and techniques to be used in the design phase, and propose solutions for risks. This milestone will be graded with the Milestone One Rubric. Milestone Two: Draft of Project Plan and System Design Document In Module Five, you will submit the draft of your project plan and system design document. The project plan will include a work breakdown structure, timeline, dependencies, and tools to document the project plan. The system design document will include an introduction, system requirements, constraints of the system design, necessary resources, a system overview, and documentation of the design. This milestone will be graded with the Milestone Two Rubric. Prompt I Final Submission: Project Proposal In Module Seven, you will submit your final project proposal. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Prompt I Final Project Rubric. Prompt II Final Submission: Project Plan and System Design Document In Module Seven, you will submit your final project plan and system design document. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Prompt II Final Project Rubric. Final Project Rubrics Prompt I Rubric Guidelines for Submission: Your executive proposal should be approximately two to three pages in length and written in professional language with APA formatting. Proficient (85%) Needs Improvement (55%) Proposal: Problem Statement Critical Elements Meets “Proficient” criteria and evidences keen ability to establish problem statements that can be understood by various stakeholders, describes the issues in a unique or innovative perspective, or sets the boundaries for effective solution design Exemplary (100%) Crafts a clear, accurate problem statement highlighting the information technology-related aspects of the challenges faced Crafts a problem statement highlighting the information technology-related aspects of the challenges faced, but with gaps in accuracy, detail, or clarity Not Evident (0%) Proposal: Significance Meets “Proficient” criteria and evidences ability to articulate analysis in persuasive terms for gaining stakeholder support or tying the issue to greater contexts Analyzes the significance of the problem and what a solution could mean to the company or group as well as the discipline or area of interest within information technology Analyzes the problem and what a Does not analyze the problem solution could mean to the and solution company or group, but fails to connect the significance to the larger context of the discipline, or vice versa 10 Proposal: Objectives Meets “Proficient” criteria and evidences keen insight into planning or assessing appropriate scope and goals for successful design Concisely and accurately describes the reasonable scope, goals, and objectives of the project Describes the scope, goals, and Does not describe the scope, objectives of the project, but with goals, and objectives of the gaps in accuracy, superfluous project detail, or unreasonable aspects 15 Does not craft a problem statement highlighting the information technology-related aspects of the challenges faced Value 10 Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Proposal: Deliverables Meets “Proficient” criteria and the scope, goals, and objectives are written using a highly professional tone and format; the connectedness between the scope, goals, and objectives is clearly articulated Proposes the overall solution, accurately and comprehensively highlighting key deliverables needed to successfully solve the problem statement Proposes the overall solution, but Does not propose an overall fails to accurately or solution comprehensively highlight the key deliverables needed to successfully solve the problem statement 15 Proposal: Methodology Meets “Proficient” criteria and evidences keen insight into best application of established methods or evidences integration of unique creative approaches Establishes the methodology and techniques to be used throughout design with support regarding how each is appropriate for the situation Establishes the methodology and Does not establish the techniques to be used throughout methodology and techniques to design with support, but lacks be used throughout design necessary detail or fails to discuss the appropriateness of each 30 Proposal: Risks Meets “Proficient” criteria and evidences keen insight into the nuances of risk mitigation in IT project proposals and planning Analyzes the problem and solution proposed to highlight any risks that could prevent successful project completion and how they could impact the project Analyzes the problem and Does not analyze the problem solution proposed to highlight and solution proposed to risks but with gaps in detail, logic, highlight risks or connections to the impact of the project 10 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas 10 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 100% Prompt II Rubric Guidelines for Submission: Your project plan and system design should be approximately 10–15 pages in length. Use Visio (or a comparable design tool) for illustrative design documents, as well as Microsoft Project or Excel for the project planning aspects of your submission. Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Project Plan: Work Breakdown Structure Meets “Proficient” criteria and evidences sophisticated understanding of the nuanced communication needs of various stakeholders relevant to the scenario Communicates a logical work breakdown structure that clearly identifies tasks and artifacts for stakeholders to ensure successful completion of the project Communicates a work breakdown structure that identifies tasks and artifacts for stakeholders, but with gaps in logic, clarity, or detail that could prevent successful completion of the project Does not communicate a work breakdown structure that identifies tasks and artifacts for stakeholders 6 Comprehensively illustrates the overall project timeline for design and implementation of the project Illustrates the overall project timeline for design and implementation of the project, but with gaps in detail Does not illustrate the overall project timeline for design and implementation of the project 6 Does not communicate dependencies between tasks and resources 6 Project Plan: Timeline Meets “Proficient” criteria and evidences a high level of detail and is drawn in a professionally formatted manner Not Evident (0%) Value Project Plan: Dependencies Meets “Proficient” criteria and evidences keen insight into the nuanced relationships between needs, requirements, tasks, and available resources Clearly communicates any dependencies between tasks and resources for ensuring successful communication of needs Communicates dependencies between tasks and resources , but with gaps in detail or clarity that prevent successful communication of needs Project Plan: Use of Tools Meets “Proficient” criteria and evidences exceptionally advanced or successful use of tools for project planning Project plan is documented professionally using an appropriate tool Project plan is documented, but Does not document project plan with gaps in professional delivery with a tool or use of an inappropriate tool 6 System Design Document: Introduction Meets “Proficient” criteria and evidences keen insight into the nuances of scoping system design projects Articulates the overall purpose and scope of the system design in terms of addressing the needs and challenges identified in proposal Articulates the overall purpose and scope of the system design but lacks detail or specificity regarding the needs and challenges identified in proposal Does not articulate the overall purpose and scope of the system design 25 System Design Document: Requirements Meets “Proficient” criteria and Determines relevant, necessary, the description is communicated and testable system using a highly professional tone requirements based on problem analysis Determines system requirements, but not based on problem analysis or lacks relevance, necessity, or testability Does not determine system requirements 6 Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value System Design Meets “Proficient” criteria and is Document: Constraints exceptionally thorough and detailed in determining constraints Accurately determines the constraints of the system design and any assumptions made in terms of the problem being solved Determines the constraints of the Does not determine the system design and any constraints of the system design assumptions made in terms of and assumptions made the problem being solved, but with gaps in accuracy 5 System Design Document: Resources Meets “Proficient” criteria and evidences sophisticated understanding of required resources without indicating superfluous resources Identifies necessary resources Identifies necessary resources Does not identify necessary required to complete the project, required to complete the project, resources required to complete based on analysis of the problem but does not base conclusions on the project analysis of the problem or is not comprehensive in identifying resources 5 System Design Document: System Overview Meets “Proficient” criteria and descriptions is exceptionally thorough, comprehensive, and well-articulated Accurately describes the overall design and architecture of solution in details congruent with the type of project being designed Describes the overall design and Does not describe the overall architecture of solution, but with design and architecture of gaps in details or in a manner solution incongruent with the type of project being designed 5 System Design Document: Documented Detailed Design Meets “Proficient” criteria and evidences advanced, professional, or exceptionally creative illustration of design Detailed design accurately and clearly illustrates and explains important aspects of the system, its components, interfaces, subsystems, and more to be developed Detailed design illustrates and explains important aspects of the system, its components, interfaces, subsystems, and more to be developed, but with gaps in accuracy, detail, or coverage of necessary items Does not detail and explain important aspects of the system, its components, interfaces, subsystems, and more to be developed 25 Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 5 Articulation of Response Submission is free of errors Submission has no major errors related to citations, grammar, related to citations, grammar, spelling, syntax, and organization spelling, syntax, or organization and is presented in a professional and easy to read format Total 100% W17027 PARENTUNE.COM: PARTNERING PARENTS Anupama Prashar wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2017, Management Development Institute Gurgaon and Richard Ivey School of Business Foundation Version: 2017-01-18 Parentune’s vision is to empower parents to do more for their child. Our goal is to be the must-have support for parents and to make parenting a joyful experience. Nitin Pandey, Parentune.com In June 2016, Nitin Pandey, the chief executive officer and founder of Parentune.com (Parentune), a rapidly growing online parents’ community, was reflecting on his company’s eventful journey. Based in Gurgaon, India, Parentune offered an online platform for networking among parents. In addition, it provided expert advice to young and time-pressed parents, helping them make informed decisions related to their child’s care and development. In less than four years of its launch, the online platform had connected more than half a million Indian parents, and was adding 50,000 or more parents to that cohort every month. Realizing that 91 per cent of Parentune’s traffic came through smart phones, the company created an adaptive mobile site, followed by a mobile application (app). With more than 326,000 downloads of Parentune’s mobile app since its launch in September 2015, Parentune overtook BabyCenter, a global parenting network, becoming the most downloaded parenting app from the Internet. Furthermore, with mainly user-generated parenting resources on the platform (more than 90 per cent), the average session duration was an unparalleled nine to 10 minutes per session.1 In addition to supporting online interactions, Parentune facilitated offline connections among parent groups by organizing community meet-ups—events consisting of parent networking, workshops, children’s activities, and interactions with parenting experts. In 2015, Parentune was one of six Indian start-ups in a selection of 250 start-ups from 26 countries featured in the Wall Street Journal’s global start-up showcase.2 In 2014, Parentune was adjudged by an expert jury and online voting as a Hot 100 Indian technology start-up.3 Parentune had an ambitious target of connecting more than 25 million parents by 2020. So far, operating in a niche market segment, the major challenge confronting Parentune was not only to compete with similar digital parenting platforms mushrooming in the online marketplace, but also to remain the most relevant to the millennial parents through its personalized, validated, and real-time parenting solutions, delivered digitally. This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 2 9B17D002 DIGITAL PARENTING SERVICES Digital parenting platforms were the online platforms and communities of parents, teachers, doctors, and parenting experts providing assistance in positive parenting.4 These services had been expanding, owing to the global rise in Internet access (3.2 billion at the end of 2015)5 and an ever-greater social media penetration (2.08 billion active social media accounts in 2015).6 Despite a lower regional Internet penetration in South Asia (19 per cent) as compared to that in Western Europe (81 per cent) and North America (88 per cent), parents in the Asian nations constituted a highly competitive market for the digital parenting platforms According to Asian Digital Mum’s Survey, 2015 (conducted across six Asian countries: India, Thailand, Indonesia, Malaysia, the Philippines, and Singapore),7 Asian mothers increasingly preferred online interaction to the offline mode for seeking parenting advice. The survey indicated that 48 per cent of Asian mothers interacted online at least once a week compared to the miniscule 7 per cent who chose offline interactions. This offered a golden opportunity for digital parenting services to establish online communities that encouraged open and useful conversations between parents and experts. With a growing young population, rising household incomes, and integration of technology into everyday lives, India offered a parenting market with great potential for online parenting platforms. According to the United Nations Population Fund’s report in January 2016, India had the world’s largest young population, with 28 per cent of the population aged 10 to 24 years old.8 Within this young population were 4 million women giving birth annually, thus constituting an ever-growing generation of parents. With regard to digital access, 28 per cent (375 million) of the Indian population had Internet access, of which 80 per cent (303 million people) used their mobile devices (smart phones) for access. In terms of social media use, 10 per cent (136 million people) were active on social platforms including Facebook, WhatsApp, and Twitter. Further, the spending of Indian households was ever-increasing and expected to quadruple to US$4 trillion dollars by 2017.9 Sensing the growing opportunities in the digital parenting service segment, many innovative start-ups mushroomed. One global player in the segment, BabyCenter, sponsored by Johnson & Johnson, claimed 45 million parent-users since its inception in 1997. BabyCenter had websites, mobile apps, social programs, and public health initiatives. The companion portal BabyCenter.in had over 1.8 million unique visitors with parenting resources customized for Indian parents (e.g., content translated into Hindi).10 Among the domestic players, India Parenting Pvt. Ltd. had been operating IndiaParenting.com for 14 years, making it the oldest player in the digital parenting marketplace. Promoted as the destination platform for parents, with 60 parenting channels, interactive tools, and communities, India Parenting had 1.5 million unique visitors per month.11 In addition to these seasoned players, the niche segment of parenting services had begun to attract a new pool of technology start-ups. BabyChakra.com, a platform launched in 2014 by start-up Infomoko Technology Private Limited, focused on the maternity–child market, connecting parents with 15,000 neighbouring childcare services, including hospitals, doctors, and daycares.12 ZenParent.in, started in August 2014 as an online parenting advice service, was targeted at new-age parents residing in Tier 2 and Tier 3 cities with children aged three to 14 years. Other than web portals, several smart phone apps offered parenting solutions, further mounting competition in this niche segment of digital parenting services. KIDSS (Kids Social Shell) offered parenting services through a mobile app platform. KIDSS witnessed a 300 per cent growth in daily impressions since its inception in June 2015. The venture received funding of $500,000 from strategic investors for technology upgrades. Another mobile application launched in 2015 by young entrepreneurs called MyChild App was aimed at leveraging technology to help parents track the growth of their children to aid in the early diagnosis of developmental disorders such as delayed motor coordination. This venture raised $100,000 in first round funding to work on its technology and service delivery. Another novel parenting service app, UOLO, This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 3 9B17D002 targeted improved communication between parents and schools with regard to a child’s location, attendance, and school performance. The app connected more than 150 preschools with parents in India’s southern states. Yet another mobile application, the Knit app, focused on enhancing teacher–parent communication through technology. Clearly, digital parenting services had become a competitive segment with the majority of existing platforms gaining traction and raising funds for expansion. Gauging the intensity of competition, Pandey reasoned, “The winner in the online segment will be the one that becomes indispensable to the mothers. It remains to be seen whether Parentune can be the one.” PARENTUNE.COM Founded in November 2012, Parentune was owned and operated by Gurgaon-based Proparent Solutions Private Ltd. The service catered to both mothers and fathers, even though registered mothers substantially outnumbered the fathers—71 per cent versus 29 per cent, respectively. The digital platform was targeted toward supporting expectant, new, and experienced parents of all age groups, at all stages of their parenting, from pregnancy through children’s developmental years. An alumnus of International Management Institute Delhi, Pandey had wide-ranging work experience in early childhood education and child development services. He worked at prominent positions in companies that included Kidzee, India’s first and largest chain of preschools; Learnmile, an educational research and consulting firm; and L’Oréal S.A., a leading fast-moving consumer goods multinational. During his stints in the education sector, Pandey found that the existing early childhood education system in the country lacked a structured and supportive ecosystem for areas beyond educational service delivery. He realized that the gap could only be bridged by developing a deeper understanding of the needs of the customer segment—the parents. Over a period of three months, Pandey interacted with more than 2,000 parents to explore their parental requirements. Pandey described his research: I used to travel across major Indian cities to interact with parents. Everywhere, urban parents seem to have similar concerns as they lack the support that traditionally comes in an [extended] family. Whereas most problems in a person’s life can be fixed with a one-time solution, questions that crop up in a parent’s life require sustained guidance. In 2014, to boost Parentune’s market presence, the company raised funds from Kae Capital. “Whereas [technology] start-ups prefer securing funds after a few months of operations, we wanted to build on the fundamentals before raising the funds,” Pandey said. It was only after the second quarter of 2015 that the company started experimenting with different revenue models. Parentune’s popular service features included “Parent Talk,” “Ask An Expert,” and “Parent Blog.” The service also offered a range of “Proparents”—parents who used and advocated the best parenting practices, and supported other parents by sharing parenting experiences in live chats, webinars, workshop videos, and expert counselling. “Over 7.5 thousand practising doctors are a part of this parenting network as parents,” said Pandey. The Ask An Expert section offered users expert advice in the fields of education, nutrition, and wellness. Parent Talk fostered networking among parents with children in similar age groups. The Parent Blog was the feature intended to put Parentune on the wider web. Member parents wrote blogs with a wide range of subjects including household remedies and food recipes. The blog also covered topical issues for parents, research articles, and excerpts of interviews with celebrities about their parenting experiences. This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 4 9B17D002 HOW PARENTUNE WORKED Parent Verification User registration at Parentune was seamless and safe. “The key is to have a secure place for the parents to interact with trust and overcome the stigma of open networks,” Pandey explained. After validating users’ details in an online registration form, the system sent a one-time password to the registrants on their mobile devices to verify their identities, thereby completing the registration. Finally, either the user was verified by a referring verified parent or the user received a verification call from the helpdesk, thus completing what Parentune called the “onboarding” process. From there, a personalized experience was delivered to the expectant, new, or experienced parents, with technology at its heart. User Profile Once they were members of the Parentune community, parents personalized their profiles with their children’s ages, and their own concerns and interests. Then, in subsequent logins, parents could see their children’s developmental stages on a dynamic child age bar (or timeline) that ranged from pregnancy through the children’s entire life cycles. The personalization was optimized with each parent action, on each visit. This gave parents customized access to parenting information that corresponded to their children’s developmental stages. Navigation The navigation system on the digital platform was designed to reflect parents’ digital experience and access, including cultural and linguistic diversity within and across parent communities in the country. Compared to other digital parent platforms (e.g., IndiaParenting.com), Parentune’s user interface was clean and well spaced. It had the minimum possible advertising clutter on the webpages. The menu tabs were consistent and took the user through the different stages of parenting. In fact, according to the website analytics research company Alexa Internet, Inc. (Alexa), Parentune’s homepage loaded three times faster than the average of its competitors, positively affecting the user experience (see Exhibit 1). Further, site content was grouped in sections devoted to the different stages of a child’s development. For instance, the “Expert Corner” tab presented questions that had been answered by the experts according to a parent’s child’s age group. Content Having thoroughly researched the changing information needs of parents, the content team at Parentune developed reliable, usable, and portable parenting resources. Most of the content on the site was usergenerated, which reflected the active participation of the parent community. “Partnerships and codevelopment are central to creating Parentune content,” Pandey said. The usefulness of Parentune’s content was clear from the service’s bounce rate—the lowest among its Indian counterparts (one-third of IndiaParenting.com and two-fifths of BabyCenter.in), as observed by Alexa (see Exhibit 2).13 The quality of the Parentune content was further substantiated by a measure of the time spent per user daily, again as measured by Alexa (see Exhibit 3).14 Users spent an average of 22.63 minutes per day on Parentune—almost three times the second best time of 8.03 minutes spent by users on ZenParent.in and almost 10 times users’ time on IndiaParenting.com (2.10 minutes) and BabyCenter.in (2.55 minutes). This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 5 9B17D002 The content team scoped, reviewed, and developed new articles, blogs, videos, and interactive content in collaboration with the parents and subject-matter experts. For instance, to develop a food recipe resource for babies, the team closely worked with paediatric nutritionists. “We have empanelled experts from various fields of child development such as neonatology, nutrition, education, clinical psychology, and vision and oral care. These experts validate content before it is shared on the platform,” explained Swati, the content expert at Parentune. To suit users with different preferences, content was published in different formats such as text, graphics, interactive elements, and audio-visual. In addition to selecting the appropriate formats, Parentune listened to, and partnered with, the parents to tailor the messages and presentations to enhance the content usability. The content was developed to be portable (i.e., it was screen-optimized), making the entire website available as a smart phone friendly resource; the website was almost a mirror of Parentune’s mobile app. Privacy Parents’ common concerns when becoming part of a digital parenting community were centred on information privacy and safety. “Parents are usually wary of sharing sensitive details about their children on social networking sites. So, ensuring the security of information is critical,” Pandey added. Parentune had an unambiguous privacy policy regarding the nature of collected user information and its intended use by the company. The profile setting on the platform allowed users to control what information they wanted to keep public or private (e.g., children, spouse, or family details). Parents could add or delete any fellow parent to their community, request that any inappropriate content be removed from the site, or permanently close their account. Personalization Parentune relied on the technology to deliver personalization on a massive scale to the parents. As a registered parent surfed through the web pages on the platform, the analytics team tracked the parent’s information seeking and sharing behaviour using a back end intelligence tool called “Hotspot.” The tool, intellectual property developed by Parentune’s technology team, led by Parentune’s co-founder and chief technical officer, Venugopal, was characterized by a combination of natural language and big data processing. This tool facilitated real-time analysis of large amounts of unstructured, user-generated data on the site including talks, blogs, live chats, and interactive videos. Through these analytics, the team obtained an overview of user actions (e.g., total visits on the website and mobile app), traffic sources (referrals, social media, or search engines), search clouds (most searched topics on the site), user interests (e.g., health, education, or career), and popular content sections (pages, sections, and topics). Analytics were also employed to classify user profiles on the platform into “seekers” (parents asking questions) and “solvers” (parents answering questions). On a given day, if seekers were found to be more active on the site than solvers, relevant notifications were sent to the solvers, encouraging them to increase their participation. Through its analytics, Parentune also identified the most active and helpful parents in the community, naming them the proparents of the month and working hard to cultivate long-term relationships with them. Parentune rewarded the proparents by offering them free participation in live chats together with their involvement in other offline and online events. Community Meet-Ups To strengthen the bond among members of the community, Parentune hosted a number of community meetups on special occasions such as Parents’ Day and Mother’s Day. These community events included This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 6 9B17D002 supportive workshops for parents conducted by top experts from Parentune’s expert panel, and special activities for children. “More than 6,340 parents participated in Parentune’s carnival organized on the eve of Parents’ Day in 2015. It was the largest such parent community meet so far in India,” Pandey said. PARENTUNE BUSINESS MODEL Among the first few to undertake this novel service concept, Parentune focused on growing its user membership and engagement rather than generating revenue during the initial years of its inception. But, since the second quarter of 2015, the company had undertaken three different revenue streams. Parentune ran native advertisements and integrations exclusively for brands that fostered childcare and development. “Banner advertisements are often intrusive and distracting, whereas in-feed native advertisements that match the form and the function of Parentune’s editorial content are a good source of revenue for the company and are more effective in capturing parents’ attention,” Pandey elaborated. These brands included fastmoving consumer goods (e.g., Horlicks, Himalaya herbal babycare, and Dettol), health accessories (e.g., Philips Avent baby feeding and health accessories), and financial firms (e.g., Franklyn Templeton Investments). For instance, Philips Avent integrated native advertisements for its range of breastfeeding products with the editorial content (blog posts) on breastfeeding. “These brand messages work well on any technological platform— desktop, laptop, or smart phone. However, we don’t take parents’ trust for granted and don’t disguise sponsored content. The platform places prominent disclaimers transparently,” Swati said. Another revenue source for the company was brand-supported solutions. This model involved a native integration of brands with services that supported parents with useful solutions. For example, if parents wanted to have a live chat with an expert about some health issues their child was facing, that live chat could be sponsored by a childcare brand. Similarly, a brand might sponsor a parent community meet-up, such as the meet-up that offered free bone density check-ups for mothers that were sponsored by a supplement brand for mothers. The third source of revenue for the company was value-added parenting services, such as one-on-one chats with experts (e.g., a child psychologist). The service was available for a reasonable fee. Broadly, Parentune’s monetization model was centred on targeted advertising and engagement. Parents’ profiles and behaviours, tracked through live chats and Parent Talk, were a gold mine of information for marketers, who could target specific products to support specific parent profiles at different stages of a child’s development. “For a diaper manufacturer, the relevant consumer segment is the parents of newborns to one-year-old children. For nutrition supplements for children, the target consumer is the parents of children in their preteen years. It’s a win–win for parents and brands both, as they are able to connect with what is relevant to them, and has worked for us,” Pandey said. Advertisers employed this information for targeted reach and engagement, though Parentune was always strict about protecting the users’ identities. Once Parentune started monetization, the quarter-on-quarter revenue growth increased to 100–110 per cent. The costs also began to stabilize, suggesting an early operational breakeven for the company, estimated to occur in the next two quarters (see Exhibit 4). Meanwhile, by the end of the second quarter of 2016, the number of registered parents in the community had reached 580,000, with two million sessions per month (see Exhibit 5). This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 7 9B17D002 THE ROAD AHEAD With the entry of plenty of technology start-ups with their novel parenting service offerings, Parentune was no longer the newcomer and had to fight the perception of being a look-alike. However, with the market size for the baby, children, and maternity products growing at 17 per cent annually, the market opportunity was huge. “We have to stay relevant to each parent, continue to be highly differentiated, and move toward becoming a must-have support for parents to retain our leadership,” Pandey said. One of the key challenges for the company was personalization of parenting solutions that met specific user needs in optimal time. With the bulk of online traffic coming from mobile devices, meeting an optimal response time (from request to response) in service delivery was a key metric for Parentune. However, the company had always been firm on its policy of foolproof user verification and resource validation before publishing an expert piece. Achieving these conflicting objectives put heavy demands on the analytics. “Our plan is to bring down the response time to less than a few seconds through extensive use of the technology,” said Venugopal. Another focus area for the company was to scale up its registered user base to make parenting resources available in multiple regional languages. Facilitated by a sound, technology-driven service delivery system, the content team worked with regional editors to translate and adapt the content to regional parenting information needs. “We are going live in multiple languages in the next two months. We will start with one language, and scale it up to many [languages] by the end of 2016,” Pandey stated. Pandey further summarized, “We will continue to be a technology company at the core with a strong understanding of parents’ challenges, and curate superior support for parents to do more for their child,” To date, Parentune’s strengths were in building a community of like-minded parents, and bringing the community and the brands together in a responsible manner. Leveraging these strengths, the company was ready to capture future opportunities. It remained to be seen—with its ever-increasing focus on technology and inevitable pressures for revenue growth—whether the service delivery process of Parentune was apt to meet the challenge of staying relevant to its target audience. This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 8 9B17D002 EXHIBIT 1: SITE LOADING TIME AMONG THE INDIAN PARENTING SERVICE PORTALS (SECONDS) Average Parentune.com 1.392 BeingTheParent.com 8.565 ZenParent.in 1.818 BabyChakra.com 2.854 BabyCenter.in 3.045 IndiaParenting.com 3.502 0 1 2 3 4 5 6 7 8 9 Source: “Find Website Traffic, Statistics, and Analytics,” Alexa, s.v. “Parentune.com,” accessed November 9, 2016, www.Alexa.com/siteinfo. This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 9 9B17D002 EXHIBIT 2: BOUNCE RATE AMONG THE INDIAN PARENTING SERVICE PORTALS Average Parentune.com 28.50% BeingTheParent.com 44.90% ZenParent.in 52.30% BabyChakra.com 59.50% BabyCenter.in 65.40% IndiaParenting.com 0.00% 75.60% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Source: “Find Website Traffic, Statistics, and Analytics,” Alexa, s.v. “Parentune.com,” accessed November 9, 2016, www.Alexa.com/siteinfo. This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 10 9B17D002 EXHIBIT 3: DAILY TIME SPENT (IN MINUTES) PER USER ONTHE INDIAN PARENTING SERVICE PORTALS Average Parentune.com 22.63 BeingTheParent.com 7.48 ZenParent.in 8.03 BabyChakra.com 1.95 BabyCenter.in 2.55 IndiaParenting.com 2.10 0.00 5.00 10.00 15.00 20.00 25.00 Source: “Find Website Traffic, Statistics, and Analytics,” Alexa, s.v. “Parentune.com,” accessed November 9, 2016, www.Alexa.com/siteinfo. This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 11 9B17D002 EXHIBIT 4: FINANCIAL OUTLOOK FOR PARENTUNE 700 600 US$, Thousands 500 400 300 200 100 0 Q2?2015 Q3?2015 Q4?2015 Q1?2016 Q2?2016 Q3?2016 EST. Q4? 2016 EST. Q1? 2017 Costs Revenue Exponential Trendline (Costs) Exponential Trendline (Revenue) Source: Company documents. This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 12 9B17D002 EXHIBIT 5: GROWTH IN NUMBER OF REGISTERED USERS AT PARENTUNE.COM Parent Registrations, (in Thousands) 700 600 500 400 300 200 100 0 2013 2014 Parent Registrations 2015 Q1?2016 Q2?2016 Q3?2016 Exponential Trendline (Parent Registrations) Source: Company documents. This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Page 13 9B17D002 ENDNOTES 1 Sharika Nair, “Parentune—Web Platform, Community and Way of Life for Indian Parents,” YourStory, October 11, 2016, accessed November 1, 2016, https://yourstory.com/2016/10/parentune. 2 “Six Indian Startups among 250 Global Entries in WSJD Live Global Startup Showcase 2015,” VCCircle, July 22, 2015, accessed June 27, 2016, www.vccircle.com/news/technology/2015/07/22/six-indian-startups-among-250-global-entrieswsjdlive-global-startup. 3 “Hot100 Winners 2014,” Hot 100 3rd ed., KPMG, accessed November 28, 2016, www.hot100.technology/winners-2014.php. 4 Positive parenting is parental guidance to keep the kids on track in a positive way without punishment. 5 Internet.org, State of Connectivity 2015: A Report on Global Internet Access (Facebook, February 22, 2016), accessed June 27, 2016, https://fbnewsroomus.files.wordpress.com/2016/02/state-of-connectivity-2015-2016-02-21-final.pdf. 6 Simon Kemp, “Digital, Social and Mobile Worldwide in 2015,” We are Social, January 2016, accessed June 27, 2016, http://wearesocial.com/uk/special-reports/digital-social-mobile-worldwide-2015. 7 “Asian Digital Mum Survey 2015,” theAsianparent.com, March 19, 2015, accessed June 29, 2016, www.digitalnewsasia.com/sites /default/files/files_upload/Asian%20Digital%20Mum%20Survey%202015%20-%2019%20Mar%202015.pdf. 8 Monica Das Gupta, Robert Engelman, Jessica Levy, Gretchen Luchsinger, Tom Merrick, and James E. Rosen, The Power of 1.8 Billion: Adolescents, Youth and the Transformation of the Future: State of World Population 2014 (United Nations Population Fund, October 2014), accessed June 29, 2016, www.unfpa.org/sites/default/files/pub-pdf/EN-SWOP14-Report_FINAL-web.pdf. 9 Economics Knowledge Banking, YES Bank, Make in India—Pressing the Pedal (Delhi:YES Bank Ltd. and the Associated Chambers of Commerce and Industry of India, May 2015), accessed July 10, 2016, www.assocham.org/userfiles/YES_BANK__ASSOCHAM_Knowledge_Report_-_Make_in_India_-_Presing_the_Pedal.pdf. All currency amounts are in US$ unless otherwise specified. 10 BabyCenter, LLC, accessed November 28, 2016, www.babycenter.in. 11 India Parenting Pvt. Ltd., accessed November 28, 2016, www.indiaparenting.com/aboutus/index.shtml. 12 “About Us,” BabyChakra (Infomoko Technology Private Limited), accessed November 28, 2016, www.babychakra.com/about-us. 13 Bounce rate was the percentage of visits to a website that consisted of a single page view. Lower bounce rates indicated more useful, relevant, and engaging content on the website. 14 Daily time spent on a website (measured in minutes) was the estimated total time a visitor spent on the website daily. More time spent on the website indicated the content was more engaging and relevant for the visitor. This document is authorized for use only by Elsie Udo in IT-415-J5352 Advanced Info Systems Design 21EW5 at Southern New Hampshire University, 2021. Running head: PROJECT PROPOSAL 1 Project Proposal Elsie Udo Southern New Hampshire University IT 415 Milestone One May 22, 2021 PROJECT PROPOSAL 2 1.0 Introduction 1.1 Problem statement Information technology has come to solve a number of problems in the society. Depending on the type of problem being solved, various forms of systems have been developed. Some of these systems include websites and mobile applications. In India, following the need to bring parents together for the purposes of advising them on the upbringing of their children, one platform known as Parentune.com was developed. The platform begun as a website and later a mobile application of the same was created. In only four years, the online platform had connected over half a million Indian parents and was adding 50000 other parents each month. Although Parentune.com had made such a huge stride as a parenting platform, the emergence of other parenting platforms overshadowed it in some areas. For example, the company ended up lying behind in personalization of parenting solutions that met specific user needs in optimal time. The bulk online traffic made the personalization of specific user needs impossible. 2.0 Significance Personalization of specific user needs in any online platform is vital for improvement of the users’ experience. In most cases, personalization of user needs entails collecting users’ information and understanding their needs and interests before including it in their profile. Having the platform parentune.com is a great win for parents around the world and especially the young parents. However, integrating specific needs into this platform is more vital as it will ensure deliverance of content and functionality that matches specific user needs. Once the PROJECT PROPOSAL 3 challenge of personalizing user needs is dealt with accordingly, then, the platform is likely to attract more users and be more effective than before. 3.0 Objectives This project is mainly aimed at solving the challenge that Parentune.com has experienced regrading its inability to personalize user needs. Considering the outstanding progress and strides that the company has been able to make, it would be vital to deal with this drawback considering the traffic flow experienced by the company. Some objectives include: 1. To identify user needs 2. To personalize user needs 4.0 Deliverables The first step towards dealing with this challenge is identifying the users of the system and confronting them to identify their preferences. The preferences would mainly relate to the type of content they would wish to find as well as the functionality they would consider best. After identifying these two scopes, the next thing would be the implementation process. 5.0 Methodology This project would take up the agile methodology. This would include breaking it down into various phases and getting in constant collaboration with stakeholders and continuous improvement in every stage. Basically, the entire project would run as a series involving planning, executing and evaluating. PROJECT PROPOSAL 4 6.0 Risks The major risk that we may have is the users themselves. The users may be hostile or completely unwilling to participate in putting across their needs. This may lead to few changes that may not be as effective as intended. Similarly, having few responses on the user needs may turn out to be as harmful as having no responses at all. PROJECT PROPOSAL 5 Reference Pandey N. (2017). PARENTUNE.COM: PARTNERING PARENTS 6/16/2021 Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University IT 415 Milestone One Guidelines and Rubric Activity: 3-2 Final Project Milestone One: Draft of Project Proposal Course: IT-415-J5352 Advanced Info Systems Design 21EW5 Name: Elsie Udo Criteria Exemplary Proficient Needs Not Evident Improvement Proposal: Problem Statement 10 points 8.5 points 5.5 points 0 points Meets “Proficient” criteria and evidences keen ability to establish problem statements that can be understood by various stakeholders, describes the issues in a unique or innovative perspective, or sets the boundaries for effective solution design Crafts a clear, accurate problem statement highlighting the information technologyrelated aspects of the challenges faced Crafts a problem statement highlighting the information technologyrelated aspects of the challenges faced, but with gaps in accuracy, detail, or clarity Does not craft a problem statement highlighting the information technologyrelated aspects of the challenges faced Criterion Score 10 / 10 https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 1/6 6/16/2021 Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University Criteria Exemplary Proficient Needs Not Evident Improvement Proposal: Significance 10 points 8.5 points 5.5 points 0 points Meets “Proficient” criteria and evidences ability to articulate analysis in persuasive terms for gaining stakeholder support or tying the issue to greater contexts Analyzes the significance of the problem and what a solution could mean to the company or group as well as the discipline or area of interest within information technology Analyzes the problem and what a solution could mean to the company or group, but fails to connect the significance to the larger context of the discipline, or vice versa Does not analyze the problem and solution 15 points 12.75 points 8.25 points 0 points Meets “Proficient” criteria and evidences keen insight into planning or assessing appropriate scope and goals for successful design Concisely and accurately describes the reasonable scope, goals, and objectives of the project Describes the scope, goals, and objectives of the project, but with gaps in accuracy, superfluous detail, or unreasonable aspects Does not describe the scope, goals, and objectives of the project Proposal: Objectives Criterion Score 10 / 10 12.75 / 15 Criterion Feedback This was much too high-level. What are the objectives of this project? https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 2/6 6/16/2021 Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University Criteria Exemplary Proficient Needs Not Evident Improvement Proposal: Deliverables 15 points 12.75 points 8.25 points 0 points Meets “Proficient” criteria and the scope, goals, and objectives are written using a highly professional tone and format; the connectedne ss between the scope, goals, and objectives is clearly articulated Proposes the overall solution, accurately and comprehensi vely highlighting key deliverables needed to successfully solve the problem statement Proposes the overall solution, but fails to accurately or comprehensi vely highlight the key deliverables needed to successfully solve the problem statement Does not propose an overall solution Criterion Score 8.25 / 15 Criterion Feedback Very little detail included. There can be no ambiguity here. The exact deliverables must be clearly and fully listed. https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 3/6 6/16/2021 Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University Criteria Exemplary Proficient Needs Not Evident Improvement Proposal: Methodology 30 points 25.5 points 16.5 points 0 points Meets “Proficient” criteria and evidences keen insight into best application of established methods or evidences integration of unique creative approaches Establishes the methodology and techniques to be used throughout design with support regarding how each is appropriate for the situation Establishes the methodology and techniques to be used throughout design with support, but lacks necessary detail or fails to discuss the appropriaten ess of each Does not establish the methodology and techniques to be used throughout design Criterion Score 16.5 / 30 Criterion Feedback Very underdeveloped response. You need to clearly and thoroughly substantiate your chosen methodology in light of your project. As part of this, you need to compare it to alternative methodologies. Proposal: Risks 10 points 8.5 points 5.5 points 0 points Meets “Proficient” criteria and evidences keen insight into the nuances of risk mitigation in IT project proposals and planning Analyzes the problem and solution proposed to highlight any risks that could prevent successful project completion and how they could impact the project Analyzes the problem and solution proposed to highlight risks but with gaps in detail, logic, or connections to the impact of the project Does not analyze the problem and solution proposed to highlight risks 5.5 / 10 https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 4/6 6/16/2021 Criteria Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University Exemplary Proficient Needs Not Evident Improvement Criterion Score Criterion Feedback Many more risks are present. These have to be detailed so that mitigation is possible. Articulation of Response 10 points Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-toread format Total 10 / 10 8.5 points 5.5 points 0 points Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understandin g of ideas 73 / 100 https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 5/6 6/16/2021 Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University Overall Score Exemplary Proficient 86 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. 56 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Needs Improvement 1 point minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Not Evident 0 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 6/6 IT 415 Final Project Guidelines and Rubric Overview The final project for this course is the creation of a proposal, project plan, and system design document. The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven. In this assignment, you will demonstrate your mastery of the following course outcomes: ? ? ? ? ? Analyze real-world problems critically for their potential to be solved with information technology systems Propose information technology systems solutions that address organizational problems and meet stakeholder needs Determine system requirements, constraints, and necessary resources through analysis of information technology problems Integrate appropriate tools, techniques, and technology into information technology solution designs and project plans Develop illustrative project plans that communicate project objectives, work breakdown structures, project schedules, and milestones for successful completion of information technology projects Prompt Businesses need practicing information technology professionals who can design and implement information systems solutions to address organizational information technology needs and gaps. The assessment for this course will allow you to demonstrate the critical skills required for professional practice, including skills necessary to discuss potential information technology solutions, organize projects, communicate status, mitigate risks, and facilitate adoption of newly developed information technology systems. Your project will demonstrate that you are able to extend your coursework to manage the design and planning of an information technology project, and in the next course, to successfully implement a solution demonstrating professional expertise. You will need to demonstrate self-directed work, but also a willingness to receive and utilize feedback. You will select a case from one of the provided case studies in the HBR coursepack: ? GasBuddy: Fueling Its Digital Platform for Agility and Growth GasBuddy is an established app-led company in the travel app industry. They are facing competitive pressure that has led a new management team to make changes across areas of culture, digital platform, and product line. These changes are tested during the events of Hurricanes Harvey and Irma. ? Parentune.com: Partnering Parents Parentune is in the service industry, networking parents in any stage of parenting to experts. Growing competition and the changing needs of millennial parents have forced the CEO to evaluate their plan for continuous improvement. ? Aadhaar: India's 'Unique Identification' System This case looks at the challenge facing the Unique Identification Authority of India (UIDAI). With no existing method for identity verification on a national level, the UIDAI was tasked with the issuing 1.2 billion unique IDs by 2020. The case focuses on the implementation of an unprecedented technology project. as well as changing minds in a bureaucracy. ? The UK National Identity Card This case looks at the attempt by the UK government from 2002–2010 to relate citizenship with a national identity smartcard. This is relevant today in relation to information systems theory. ? F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market This case describes F-Secure, a “Software as a Service” business that entered an established industry with a disruptive new service model. Analyze the organizational challenges or problems within your selected case study. The problem scenario should represent an opportunity for you to put your best effort forward to demonstrate your highest level of competence and professionalism as an information technology practitioner. You are encouraged to select a case study that aligns with your target industry goals and is within the area of information technology that most interests you: web design and development, software development, database management, data analytics, network planning and maintenance, cybersecurity, information assurance, software development, and so on. You are encouraged to be creative, imaginative, and innovative when selecting your project and think about potential implementation in IT 420. Once you have selected your case study, you will determine what problems or challenges within the organization can be solved with an information systems or technology solution, and you will create a proposal that outlines your recommended solution, design your solution, and create a project plan. You will use the design and project plan to guide your implementation process during IT 420, when you will implement your information system solution. You will now submit your finalized proposal, project plan, and system design. These deliverables will be used to direct the implementation effort in your next course, IT 420. If the scope of your planned project is not fully implementable due to constraints on time and resources, you will need to prepare to deliver at the end of the next course a prototype, simulation of the information system vision, or a detailed projection of what a fully implemented system would look like. This projection of a fully implemented system is expected to be much more detailed than a system design. Prompt I: Proposal Your proposal will be submitted in Module Seven, separately from the other two deliverables. Your project plan and system design will be submitted together in Module Seven, and should communicate a problem to be solved by your proposed information technology solution. Specifically, the following critical elements must be addressed: I. Project Proposal: The project proposal should contain enough detail so that relevant stakeholders (who will vary, depending on your topic of interest) can determine if the proposed solution is feasible and will address the needs or gaps in the current operating environment. A. Problem Statement: Craft a clear, accurate problem statement that highlights the information technology-related aspects of the challenges that you are facing. B. Significance: Analyze the significance of this problem and what a solution could mean to you, the company or group, and the discipline or area of interest within information technology. In other words, describe the significance that this project has to your discipline or area of interest within information technology and your development as a practitioner. This will be your chance to sell this project idea, so that it is exciting for your imaginary stakeholder audience, and also for your real-world instructor, peers, and potential employers. C. Objectives: Describe the scope, goals, and objectives of your project. If you are addressing only a part of the overarching problem, state this in this section. Make sure that your objectives are reasonable (i.e., could be accomplished without exorbitant resource usage, an irrational timeline, etc.). D. Deliverables: Propose your overall solution, highlighting the key deliverables that you will create to solve the problem or challenge the statement. E. Methodology: Establish the methodology and techniques that you intend to use throughout the design phase of your project, with support as to how each is appropriate for the situation. F. Risks: Analyze the problem and your own solution proposal to highlight any risks that may prevent successful completion of your solution design. Include risks that result from the project not fulfilling the objective to solve the information technology problem. In other words, what risks are present and how would they impact the potential for a successful information technology solution? Prompt II: Project Plan and System Design Your project plan and system design will be submitted together in Module Seven, and should communicate a problem to be solved by your proposed information technology solution. These deliverables will be used to direct the implementation effort in your next course, IT 420. Specifically, the following critical elements must be addressed: I. Project Plan: The project plan will be drafted early in the course but further refined as you develop the system design. This way, the work breakdown structure and tasks identified in the design in need of development are added to the project plan. A. Work Breakdown Structure: Clearly communicate a logical work breakdown structure for stakeholders to ensure successful completion of the project. Identify all tasks and artifacts to be developed. B. Timeline: Illustrate the overall project timeline, identifying start and finish dates, major milestones, and any other relevant data points during the design and implementation of the project/solution. (Implementation should happen in IT 420, the implementation course.) C. Dependencies: Clearly communicate any dependencies between tasks or resources for ensuring successful communication of needs. D. Use of Tools: Professionally document project plan using Microsoft Project or Excel. II. System Design Document: Although you will individually develop your recommended information technology project, the project design should contain enough detail to support another skilled information technology practitioner in implementing the solution. Determine a reasonable scope for your project so that it can be implemented within the timeframe of the IT 420 course. The following sections should be included: A. Introduction: Articulate the overall purpose and scope of the system design in terms of addressing the problem or challenges identified in your proposal. B. Requirements: Determine all relevant and necessary system requirements based on analysis of the problem faced. The requirements should be written as “system shall” statements that are testable and include functional, design, security, safety, and performance requirements. C. Constraints: Determine the constraints of the system design and any assumptions made in terms of the problem being solved. D. Resources: Identify necessary resources—hardware, software, servers, virtual desktop resources, and so on—that are required to complete the project, based on analysis of the problem being solved. E. System Overview: Describe the overall design in terms of the integration of tools and technology for successfully constructing your solution. In this section, you should describe the high-level design and architecture, making sure that details are congruent with the type of project you are working on. For example, use of case and class diagrams would need to be included if your project focused on a software application, website wireframe, screen mock-ups for a web application, and so on. F. Documented Detailed Design: Your detailed design should illustrate and annotate all important details to be developed of the system and its components, interfaces, subsystems, and more. It further breaks down the high-level design into small enough chunks to be properly implemented. The detailed design should align with the work breakdown structure in the product plan. The detailed design should inform the tasks identified and included in the project plan. Milestones Milestone One: Draft of Project Proposal In Module Three, you will submit the draft of your project proposal. This proposal will include a problem statement, analyze the significance of the problem, describe the scope, goals, and objectives of the project, propose an overall solution, establish the methodology and techniques to be used in the design phase, and propose solutions for risks. This milestone will be graded with the Milestone One Rubric. Milestone Two: Draft of Project Plan and System Design Document In Module Five, you will submit the draft of your project plan and system design document. The project plan will include a work breakdown structure, timeline, dependencies, and tools to document the project plan. The system design document will include an introduction, system requirements, constraints of the system design, necessary resources, a system overview, and documentation of the design. This milestone will be graded with the Milestone Two Rubric. Prompt I Final Submission: Project Proposal In Module Seven, you will submit your final project proposal. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Prompt I Final Project Rubric. Prompt II Final Submission: Project Plan and System Design Document In Module Seven, you will submit your final project plan and system design document. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Prompt II Final Project Rubric. Final Project Rubrics Prompt I Rubric Guidelines for Submission: Your executive proposal should be approximately two to three pages in length and written in professional language with APA formatting. Proficient (85%) Needs Improvement (55%) Proposal: Problem Statement Critical Elements Meets “Proficient” criteria and evidences keen ability to establish problem statements that can be understood by various stakeholders, describes the issues in a unique or innovative perspective, or sets the boundaries for effective solution design Exemplary (100%) Crafts a clear, accurate problem statement highlighting the information technology-related aspects of the challenges faced Crafts a problem statement highlighting the information technology-related aspects of the challenges faced, but with gaps in accuracy, detail, or clarity Not Evident (0%) Proposal: Significance Meets “Proficient” criteria and evidences ability to articulate analysis in persuasive terms for gaining stakeholder support or tying the issue to greater contexts Analyzes the significance of the problem and what a solution could mean to the company or group as well as the discipline or area of interest within information technology Analyzes the problem and what a Does not analyze the problem solution could mean to the and solution company or group, but fails to connect the significance to the larger context of the discipline, or vice versa 10 Proposal: Objectives Meets “Proficient” criteria and evidences keen insight into planning or assessing appropriate scope and goals for successful design Concisely and accurately describes the reasonable scope, goals, and objectives of the project Describes the scope, goals, and Does not describe the scope, objectives of the project, but with goals, and objectives of the gaps in accuracy, superfluous project detail, or unreasonable aspects 15 Does not craft a problem statement highlighting the information technology-related aspects of the challenges faced Value 10 Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Proposal: Deliverables Meets “Proficient” criteria and the scope, goals, and objectives are written using a highly professional tone and format; the connectedness between the scope, goals, and objectives is clearly articulated Proposes the overall solution, accurately and comprehensively highlighting key deliverables needed to successfully solve the problem statement Proposes the overall solution, but Does not propose an overall fails to accurately or solution comprehensively highlight the key deliverables needed to successfully solve the problem statement 15 Proposal: Methodology Meets “Proficient” criteria and evidences keen insight into best application of established methods or evidences integration of unique creative approaches Establishes the methodology and techniques to be used throughout design with support regarding how each is appropriate for the situation Establishes the methodology and Does not establish the techniques to be used throughout methodology and techniques to design with support, but lacks be used throughout design necessary detail or fails to discuss the appropriateness of each 30 Proposal: Risks Meets “Proficient” criteria and evidences keen insight into the nuances of risk mitigation in IT project proposals and planning Analyzes the problem and solution proposed to highlight any risks that could prevent successful project completion and how they could impact the project Analyzes the problem and Does not analyze the problem solution proposed to highlight and solution proposed to risks but with gaps in detail, logic, highlight risks or connections to the impact of the project 10 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas 10 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 100% Prompt II Rubric Guidelines for Submission: Your project plan and system design should be approximately 10–15 pages in length. Use Visio (or a comparable design tool) for illustrative design documents, as well as Microsoft Project or Excel for the project planning aspects of your submission. Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Project Plan: Work Breakdown Structure Meets “Proficient” criteria and evidences sophisticated understanding of the nuanced communication needs of various stakeholders relevant to the scenario Communicates a logical work breakdown structure that clearly identifies tasks and artifacts for stakeholders to ensure successful completion of the project Communicates a work breakdown structure that identifies tasks and artifacts for stakeholders, but with gaps in logic, clarity, or detail that could prevent successful completion of the project Does not communicate a work breakdown structure that identifies tasks and artifacts for stakeholders 6 Comprehensively illustrates the overall project timeline for design and implementation of the project Illustrates the overall project timeline for design and implementation of the project, but with gaps in detail Does not illustrate the overall project timeline for design and implementation of the project 6 Does not communicate dependencies between tasks and resources 6 Project Plan: Timeline Meets “Proficient” criteria and evidences a high level of detail and is drawn in a professionally formatted manner Not Evident (0%) Value Project Plan: Dependencies Meets “Proficient” criteria and evidences keen insight into the nuanced relationships between needs, requirements, tasks, and available resources Clearly communicates any dependencies between tasks and resources for ensuring successful communication of needs Communicates dependencies between tasks and resources , but with gaps in detail or clarity that prevent successful communication of needs Project Plan: Use of Tools Meets “Proficient” criteria and evidences exceptionally advanced or successful use of tools for project planning Project plan is documented professionally using an appropriate tool Project plan is documented, but Does not document project plan with gaps in professional delivery with a tool or use of an inappropriate tool 6 System Design Document: Introduction Meets “Proficient” criteria and evidences keen insight into the nuances of scoping system design projects Articulates the overall purpose and scope of the system design in terms of addressing the needs and challenges identified in proposal Articulates the overall purpose and scope of the system design but lacks detail or specificity regarding the needs and challenges identified in proposal Does not articulate the overall purpose and scope of the system design 25 System Design Document: Requirements Meets “Proficient” criteria and Determines relevant, necessary, the description is communicated and testable system using a highly professional tone requirements based on problem analysis Determines system requirements, but not based on problem analysis or lacks relevance, necessity, or testability Does not determine system requirements 6 Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value System Design Meets “Proficient” criteria and is Document: Constraints exceptionally thorough and detailed in determining constraints Accurately determines the constraints of the system design and any assumptions made in terms of the problem being solved Determines the constraints of the Does not determine the system design and any constraints of the system design assumptions made in terms of and assumptions made the problem being solved, but with gaps in accuracy 5 System Design Document: Resources Meets “Proficient” criteria and evidences sophisticated understanding of required resources without indicating superfluous resources Identifies necessary resources Identifies necessary resources Does not identify necessary required to complete the project, required to complete the project, resources required to complete based on analysis of the problem but does not base conclusions on the project analysis of the problem or is not comprehensive in identifying resources 5 System Design Document: System Overview Meets “Proficient” criteria and descriptions is exceptionally thorough, comprehensive, and well-articulated Accurately describes the overall design and architecture of solution in details congruent with the type of project being designed Describes the overall design and Does not describe the overall architecture of solution, but with design and architecture of gaps in details or in a manner solution incongruent with the type of project being designed 5 System Design Document: Documented Detailed Design Meets “Proficient” criteria and evidences advanced, professional, or exceptionally creative illustration of design Detailed design accurately and clearly illustrates and explains important aspects of the system, its components, interfaces, subsystems, and more to be developed Detailed design illustrates and explains important aspects of the system, its components, interfaces, subsystems, and more to be developed, but with gaps in accuracy, detail, or coverage of necessary items Does not detail and explain important aspects of the system, its components, interfaces, subsystems, and more to be developed 25 Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 5 Articulation of Response Submission is free of errors Submission has no major errors related to citations, grammar, related to citations, grammar, spelling, syntax, and organization spelling, syntax, or organization and is presented in a professional and easy to read format Total 100% 6/16/2021 Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University IT 415 Milestone One Guidelines and Rubric Activity: 3-2 Final Project Milestone One: Draft of Project Proposal Course: IT-415-J5352 Advanced Info Systems Design 21EW5 Name: Elsie Udo Criteria Exemplary Proficient Needs Not Evident Improvement Proposal: Problem Statement 10 points 8.5 points 5.5 points 0 points Meets “Proficient” criteria and evidences keen ability to establish problem statements that can be understood by various stakeholders, describes the issues in a unique or innovative perspective, or sets the boundaries for effective solution design Crafts a clear, accurate problem statement highlighting the information technologyrelated aspects of the challenges faced Crafts a problem statement highlighting the information technologyrelated aspects of the challenges faced, but with gaps in accuracy, detail, or clarity Does not craft a problem statement highlighting the information technologyrelated aspects of the challenges faced Criterion Score 10 / 10 https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 1/6 6/16/2021 Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University Criteria Exemplary Proficient Needs Not Evident Improvement Proposal: Significance 10 points 8.5 points 5.5 points 0 points Meets “Proficient” criteria and evidences ability to articulate analysis in persuasive terms for gaining stakeholder support or tying the issue to greater contexts Analyzes the significance of the problem and what a solution could mean to the company or group as well as the discipline or area of interest within information technology Analyzes the problem and what a solution could mean to the company or group, but fails to connect the significance to the larger context of the discipline, or vice versa Does not analyze the problem and solution 15 points 12.75 points 8.25 points 0 points Meets “Proficient” criteria and evidences keen insight into planning or assessing appropriate scope and goals for successful design Concisely and accurately describes the reasonable scope, goals, and objectives of the project Describes the scope, goals, and objectives of the project, but with gaps in accuracy, superfluous detail, or unreasonable aspects Does not describe the scope, goals, and objectives of the project Proposal: Objectives Criterion Score 10 / 10 12.75 / 15 Criterion Feedback This was much too high-level. What are the objectives of this project? https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 2/6 6/16/2021 Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University Criteria Exemplary Proficient Needs Not Evident Improvement Proposal: Deliverables 15 points 12.75 points 8.25 points 0 points Meets “Proficient” criteria and the scope, goals, and objectives are written using a highly professional tone and format; the connectedne ss between the scope, goals, and objectives is clearly articulated Proposes the overall solution, accurately and comprehensi vely highlighting key deliverables needed to successfully solve the problem statement Proposes the overall solution, but fails to accurately or comprehensi vely highlight the key deliverables needed to successfully solve the problem statement Does not propose an overall solution Criterion Score 8.25 / 15 Criterion Feedback Very little detail included. There can be no ambiguity here. The exact deliverables must be clearly and fully listed. https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 3/6 6/16/2021 Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University Criteria Exemplary Proficient Needs Not Evident Improvement Proposal: Methodology 30 points 25.5 points 16.5 points 0 points Meets “Proficient” criteria and evidences keen insight into best application of established methods or evidences integration of unique creative approaches Establishes the methodology and techniques to be used throughout design with support regarding how each is appropriate for the situation Establishes the methodology and techniques to be used throughout design with support, but lacks necessary detail or fails to discuss the appropriaten ess of each Does not establish the methodology and techniques to be used throughout design Criterion Score 16.5 / 30 Criterion Feedback Very underdeveloped response. You need to clearly and thoroughly substantiate your chosen methodology in light of your project. As part of this, you need to compare it to alternative methodologies. Proposal: Risks 10 points 8.5 points 5.5 points 0 points Meets “Proficient” criteria and evidences keen insight into the nuances of risk mitigation in IT project proposals and planning Analyzes the problem and solution proposed to highlight any risks that could prevent successful project completion and how they could impact the project Analyzes the problem and solution proposed to highlight risks but with gaps in detail, logic, or connections to the impact of the project Does not analyze the problem and solution proposed to highlight risks 5.5 / 10 https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 4/6 6/16/2021 Criteria Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University Exemplary Proficient Needs Not Evident Improvement Criterion Score Criterion Feedback Many more risks are present. These have to be detailed so that mitigation is possible. Articulation of Response 10 points Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-toread format Total 10 / 10 8.5 points 5.5 points 0 points Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understandin g of ideas 73 / 100 https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 5/6 6/16/2021 Activities - IT-415-J5352 Advanced Info Systems Design 21EW5 - Southern New Hampshire University Overall Score Exemplary Proficient 86 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. 56 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Needs Improvement 1 point minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Not Evident 0 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_a0d0b5983dfd46029ee2ce55246e38f0_1&d2l… 6/6 Running head: PROJECT PROPOSAL 1 Project Proposal Elsie Udo Southern New Hampshire University IT 415 Milestone One May 22, 2021 PROJECT PROPOSAL 2 1.0 Introduction 1.1 Problem statement Information technology has come to solve a number of problems in the society. Depending on the type of problem being solved, various forms of systems have been developed. Some of these systems include websites and mobile applications. In India, following the need to bring parents together for the purposes of advising them on the upbringing of their children, one platform known as Parentune.com was developed. The platform begun as a website and later a mobile application of the same was created. In only four years, the online platform had connected over half a million Indian parents and was adding 50000 other parents each month. Although Parentune.com had made such a huge stride as a parenting platform, the emergence of other parenting platforms overshadowed it in some areas. For example, the company ended up lying behind in personalization of parenting solutions that met specific user needs in optimal time. The bulk online traffic made the personalization of specific user needs impossible. 2.0 Significance Personalization of specific user needs in any online platform is vital for improvement of the users’ experience. In most cases, personalization of user needs entails collecting users’ information and understanding their needs and interests before including it in their profile. Having the platform parentune.com is a great win for parents around the world and especially the young parents. However, integrating specific needs into this platform is more vital as it will ensure deliverance of content and functionality that...
 

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