Homework answers / question archive / This week, we are focusing on leaders in crisis, and building on the SWOT Analysis you conducted last week

This week, we are focusing on leaders in crisis, and building on the SWOT Analysis you conducted last week

Law

Share With

This week, we are focusing on leaders in crisis, and building on the SWOT Analysis you conducted last week. In that task, you selected an organization that experienced a crisis due to an ethical dilemma and/or bad press around perceived unethical behavior. Now, it is time to share what you learned from your analysis.

Part I: Initial Post

Provide a brief one to two-paragraph description of the organization you chose for the SWOT Analysis last week, the crisis, and the catalyst(s) for the crisis. In addition to these descriptions, include the following:

• What were the ethical considerations for the leaders?
• What lessons can leaders in your field learn from what happened with this organization?

Running head: FACEBOOK SWOT ANALYSIS Facebook SWOT Analysis Kaymarie Mandavis IND501 Excelsior College Instructor: Dr. Michael Skiba June 13, 2021 1 FACEBOOK SWOT ANALYSIS 2 Facebook SWOT Analysis Internal Factors Strengths (+) Weaknesses (-) Market dominance- Facebook is the leading Privacy concerns - Facebook has been accused social network globally (Peeters, 2019). of mishandling data privacy (Gwena et al., Good leadership-Facebook leadership led by 2018). Mark Zuckerberg visionary, innovative, and Spread of fake news – Facebook has been has minimal internal wrangles (Peeters, 2019). unable to control the spread of misleading Strong brand – Facebook’s brand name is well information. This is especially during this time established globally making it very popular of the COVID-19 pandemic (Medley-Rath, 2019). Limited sources of revenue – Facebook gets Focus on technological innovation – Facebook 80% of its revenue from advertising (Carlson, keeps coming up with new features every day 2018). that increases the platform’s efficiency Scandals – Facebook has been implicated in (Pickering & Bickerdike, 2017). several scandals like the Cambridge analytical Worldwide Presence – Facebook overcomes (Medley-Rath, 2019). geographical barriers making it worldwide Large customer base - Facebook has about 2.7 present (Carmichael & MacEachen, 2017). billion active users (Sa & Parabhoi, 2017) FACEBOOK SWOT ANALYSIS 3 External Factors Opportunities (+) Threats (-) Different audiences - There are different Data and safety regulations- The regulations audiences on Facebook. Facebook can being developed pose a great threat to introduce features that target a specific Facebook (Carlson, 2018). audience (Peeters, 2019). New competitors- New social media platforms Expansion of services- Facebook can expand are coming up as technology increase. Tik Tok its services to provide services beyond social is one of them and is attracting more users networking (Peeters, 2019). (Pickering & Bickerdike, 2017). Business diversification-Facebook can Government censorship- Facebook is banned diversify its opportunities beyond online in some countries like China (Pickering & advertising (Sa & Parabhoi, 2017). Bickerdike, 2017). Increasing customers- Facebook gets new users Facebook users are losing trust in the platform every day (Carmichael & MacEachen, 2017). following the data breaching allegations (Sa & Facebook integration-Facebook can be Parabhoi, 2017). integrated with other applications and websites Ad-block extensions- Some internet users (Carlson, 2018). install extensions that prevent Facebook ads from propping up in the websites they use FACEBOOK SWOT ANALYSIS 4 (Gwena et al., 2018). Analysis Summary Facebook has dominated the social media market. It owns Instagram and Watsap. In this regard, all the people who want to communicate via social media use Facebook. Dominance is one of Facebook’s important strengths. However, some people have been criticizing it as being monopolistic. Certainly, the higher the dominance, the higher the chances of increasing its revenue (Peeters, 2019). The second strength is its strong leadership. Mark Zuckerberg has led the company so well. This has helped the company to rise above all the odds. He has helped it to build a strong brand with its logo being outstanding. Facebook’s brand is a competitive advantage over other companies (Pickering & Bickerdike, 2017). Under Zuckerberg's leadership, Facebook has been able to lead in innovation (Carmichael & MacEachen, 2017). Its research and development department are very active. It attracts the best talents in research. Facebook has been designed in a way that people can use it from any part of the world. In this regard, Facebook is globally present. This increases its demand. Facebook is facing numerous challenges (Sa & Parabhoi, 2017). These challenges constitute its weaknesses and threats. Some of its weaknesses have been in handling the user’s data. Some Facebook users have been using Facebook to get the personal data of other users (Carlson, 2018). They do this through hacking. This creates room for cybercrime. Secondly, Facebook has been the conduit of fake news. The company has no way of verifying the information that people FACEBOOK SWOT ANALYSIS 5 are sharing via it. In this regard, many people have been misled through Facebook. In this regard, people have started losing trust in the news spread through Facebook (Peeters, 2019). Another weakness its overreliance on advertisement as the source of revenue. There are many ways in which Facebook could be getting revenue part from social media advertising. Over the years, Facebook has been accused of some ethical violations. This has damaged its reputation. Nevertheless, Facebook has many opportunities (Gwena et al., 2018). Certainly, its audience is diverse. The audience has diverse needs. If the company can bring services targeting a specific audience, it will diversify its sources of revenue. Since Facebook’s customers increase every day, the company’s social media market becomes more diverse. In this regard, Facebook has a good chance to overcome competition from the new social media sites that may come up. Facebook faces some threats in equal measures. The threats come from many sides. Notably, they come from the safety regulations that are being developed all over the world (Gwena et al., 2018). Competition from the upcoming social media companies is also a threat to Facebook. Moreover, the government’s interference with the social media space in some countries limits the ability of Facebook to expand to some countries. Recommendations Advertising is Facebook’s main source of revenue. This limits Facebook’s revenue acquisition. To this end, I would recommend Facebook diversify. It can get into other paid services like ewallet, online dating, and news subscriptions (Carmichael & MacEachen, 2017). This will increase Facebook’s profitability. Ultimately, Facebook will grow. Also, Facebook can diversify by opening a Facebook marketplace. This is where people will buy and sell their products through the Facebook platform. This will bring more revenues to Facebook and hence boost its prospects (Gwena et al., 2018). FACEBOOK SWOT ANALYSIS 6 Secondly, Facebook should directly negotiate with the governments that have banned the app's operations in their countries. This will increase Facebook’s presence in the countries where it has had a minimal presence like China. Doing this will increase Facebook’s customer base and ultimately its revenue. Thirdly, Facebook should continue with its technological innovation. This is to come up with additional features (Sa & Parabhoi, 2017). Doing so will reduce the competition that Facebook is getting from other companies. Once Facebook adds new features, users will not migrate to other social media platforms (Medley-Rath, 2019). When customer retention is high, revenue increases also. FACEBOOK SWOT ANALYSIS 7 References Carlson, M. (2018). Facebook in the News: Social media, journalism, and public responsibility following the 2016 Trending Topics controversy. Digital Journalism, 6(1), 4–20. Carmichael, D., & MacEachen, C. (2017). Heuristic Evaluation of the use of Blackboard & Facebook Groups in Computing Higher Education. International Journal of Modern Education and Computer Science, 9(6), 1–8. Gwena, C., Marange, C., & Chinyamurindi, W. T. (2018). Motives influencing Facebook usage as a social networking site : An empirical study using international students. Acta Commercii, 18(1), 1–11. Medley-Rath, S. (2019). Using Facebook Secret Groups for Qualitative Data Collection. Qualitative Report, 24(7), 1765–1777. Peeters, W. (2019). The peer interaction process on Facebook: A social network analysis of learners’ online conversations. Education and Information Technologies, 24(5), 3177– 3204. Pickering, J. D., & Bickerdike, S. R. (2017). Medical student use of Facebook to support preparation for anatomy assessments. Anatomical Sciences Education, 10(3), 205–214. Sa, M. K., & Parabhoi, L. (2017). Research Productivity of Global Facebook Research during 2012-2015: A Bibliometric Appraisal. International Research : Journal of Library and Information Science, 7(2), 77-83.