Homework answers / question archive / Global Business Plan -This project provide a student a chance to apply key concepts and theories in IB to the foreign market entry project Designed to develop an international business plan and an entry strategy into a host country Expanding globally for a new product or service or an existing product or service (limited to a consumer product/service not online business) Comprise of two phases and each phase has several modules Required to submit three reports: Report 1 is worth 50 points Report 2 is worth 50 points (The final report should combine Report 1 and Report 2) Key Deliverables: Selection of a firm and a country and reasons of the selection with a proposal: 20 Reports 1 and 2: 100 Presentation on Phase 1 and Phase 2 reports: 60 MODULE 1 – Identifying and Seizing Global Business Opportunities (Chapter 1 in the textbook) Determine potentials of international markets for a product or service of an American MNE (it should be a consumer product/service): estimated market size Analyze the firm, the product/service (adaptation of it), and the host country Market landscape/outlook in the host market Specify the business opportunities, justify the potential value of the opportunities, and clarify the value proposition of such international business opportunities Summarize the reasons why this firm needs to globalize (enter the host country) and why now Managerial implications and insights MODULE 2 – Analyzing International Competitors and competition (Chapter 1 in the textbook) Identify domestic (local) and international companies involved in similar business global business activities (local and global players in the host country) and their market share Brief overview of the competitive situation and context of the local and global market Brief summary of strengths and weaknesses of your firm and competitors

Global Business Plan -This project provide a student a chance to apply key concepts and theories in IB to the foreign market entry project Designed to develop an international business plan and an entry strategy into a host country Expanding globally for a new product or service or an existing product or service (limited to a consumer product/service not online business) Comprise of two phases and each phase has several modules Required to submit three reports: Report 1 is worth 50 points Report 2 is worth 50 points (The final report should combine Report 1 and Report 2) Key Deliverables: Selection of a firm and a country and reasons of the selection with a proposal: 20 Reports 1 and 2: 100 Presentation on Phase 1 and Phase 2 reports: 60 MODULE 1 – Identifying and Seizing Global Business Opportunities (Chapter 1 in the textbook) Determine potentials of international markets for a product or service of an American MNE (it should be a consumer product/service): estimated market size Analyze the firm, the product/service (adaptation of it), and the host country Market landscape/outlook in the host market Specify the business opportunities, justify the potential value of the opportunities, and clarify the value proposition of such international business opportunities Summarize the reasons why this firm needs to globalize (enter the host country) and why now Managerial implications and insights MODULE 2 – Analyzing International Competitors and competition (Chapter 1 in the textbook) Identify domestic (local) and international companies involved in similar business global business activities (local and global players in the host country) and their market share Brief overview of the competitive situation and context of the local and global market Brief summary of strengths and weaknesses of your firm and competitors

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Global Business Plan -This project provide a student a chance to apply key concepts and theories in IB to the foreign market entry project

Designed to develop an international business plan and an entry strategy into a host country

Expanding globally for a new product or service or an existing product or service (limited to a consumer product/service not online business)

Comprise of two phases and each phase has several modules

Required to submit three reports:

Report 1 is worth 50 points

Report 2 is worth 50 points (The final report should combine Report 1 and Report 2)

Key Deliverables:

Selection of a firm and a country and reasons of the selection with a proposal: 20

Reports 1 and 2: 100

Presentation on Phase 1 and Phase 2 reports: 60

MODULE 1 – Identifying and Seizing Global Business Opportunities (Chapter 1 in the textbook)

Determine potentials of international markets for a product or service of an American MNE (it should be a consumer product/service): estimated market size

Analyze the firm, the product/service (adaptation of it), and the host country

Market landscape/outlook in the host market

Specify the business opportunities, justify the potential value of the opportunities, and clarify the value proposition of such international business opportunities

Summarize the reasons why this firm needs to globalize (enter the host country) and why now

Managerial implications and insights

MODULE 2 – Analyzing International Competitors and competition (Chapter 1 in the textbook)

Identify domestic (local) and international companies involved in similar business global business activities (local and global players in the host country) and their market share

Brief overview of the competitive situation and context of the local and global market

Brief summary of strengths and weaknesses of your firm and competitors