Fill This Form To Receive Instant Help
Fill This Form To Receive Instant Help
Homework answers / question archive / Task 1: Please take a moment and think back to an event you attended within the last 12 months
Task 1:
Please take a moment and think back to an event you attended within the last 12 months. What marketing and promotions took place to "grab your attention" and make you want to attend this event? Was it online, television, a paper mailing? Did the marketing play a part in you deciding to attend this event? Why or why not?
Your discussion post should be between 400-500 words.
Task 2:
Response two classmates' post, 100-200 words for each.
Classmate A: The last event that I had attended that grabbed my attention marketing-wise, was bak in spring 2021. The event was in Albany, NY the downtown area. Hosted in the middle of May for showing off extravagant paintings and sculptures that were made over the past 3 years by artists within Albany County. The focus of the event from was preserved to me was to show off pieces of work to tourists who would visit the area. The point of the event was to not only show off the artwork to people outside of Albany County but to express the hidden talent of the people that others did not know about while living here. Seeing the advertisement through social media really caught my attention. the detail and design of the flyer were impressively well made. That was to be expected of course for hosting an art gallery walk-in. What really grabbed my attention is what was said at the bottom of the flyer. The text said, "Come all to bathe in the talent of this Community". Short a simple, and very interesting choice of wording. See the point of the art gallery event was to not only attract tourists most likely but to also show people who live in the community what kind of spectacular artist you live amongst. If I lived in an area and had no idea people were creating pieces of work at such a high caliber, I would be shocked as well. Exploring an unknown part of your community that you had no clue about would make me want to go as well. that had me convinced to see the talent that was being talked about. Overall, the artwork was very beautiful. I was impressed with the paintings and how well detailed they were. My favorite part of the experience was the sculptures. One part of the event had shown brick graphite that looked life-like and 3-D!! The event was enjoyable, and the host did their part in reeling me in with the marketing ad flyer. Online marketing and flyers played a key role in getting the word out, along with how the event was being introduced to the public. I will definitely go back there again if another event comes up this or next year. Classmate B: I have not attended many events within the past 12 months due to the effects of the COVID-19 pandemic. However, one that stands out to me was a virtual meeting and lecture about bourbon. A master invited distiller as a guest speaker to speak on the history and characteristics of bourbon over a Zoom meeting. Guests at home were invited to follow along with their own glass of bourbon to get a personal taste of the characteristics the speaker was referring to. The promotions that actually made me aware of this event was an email sent to me by Johnson and Wales describing the event. Not only that, but I also saw a flyer posted on the campus with a printout of the advertisement for the event I received via email. The marketing for this event, without a doubt, is what “grabbed my attention” and got me to go to this event. If I had not seen the email, we would not have known about the event or attended. If we had just seen the slyer on the campus but not the email, chances are that I would’ve been interested and taken a picture of the flyer. However, from past experience I can confidently say that I would’ve forgotten about the picture then probably only remembered the event after it had already occurred. Because the information about the event was sent right to me and all I had to do to attend was sign up online (a process that took me less than five minutes), I would say that the marketing for this event was highly effective. However, I do have some suggestions to the marketing team for this event. They should have told professors that teach classes involving the alcohol making or utilization process (such as Mixology, Brewing, Beverage Appreciation, etc.) to notify their students of the event. It was a good chance to refresh my knowledge on the subject and would’ve been a great introduction for younger students to the world of bourbon. I also would suggest that they post their flyer in more locations than just the library, for I did not see the flyer posted anywhere else (or if it was posted elsewhere, it was semi-hidden).
Marketing and Promotion
Discussion post: The Snack-making event
The COVID-19 pandemic significantly changed people's consumption of products. During the lockdown, restricted movements made it hard for me to get food varieties. During this period, I spent most of my time indoors—browsing. One time, while I was browsing, an ad popped up and kept doing so, alerting people of a virtual event involving the simple preparation of a variety of healthy snacks! With the doctors insisting that people should eat healthy foods to stay healthy, the ad seemed reasonable.
While I may have been interested in preparing the snacks that would bring a change in menu besides the health promise, the ad's marketing skills significantly influenced my decision. I will explain. The ad presented a list of the potential healthy snacks that I would learn how to prepare if I attended the event. The advertisement also had colored and very bright pictures of the snacks, which were quite attractive and grabbed my attention because they seemed real. That is not all. The ad, which lasted for about thirty seconds, had an advertiser who invited the audience after listing the snacks, saying, "Let's meet in the kitchen!" Therefore, the words used and the use of actual and bright colored pictures significantly grabbed my attention and influenced my attendance at the event, as I will explain in the subsequent paragraph.
The ad was primarily online. The ad’s constant pop-up reminds me and many others to attend the virtual event. When I evaluate the ad, I realize that the marketing strategy used to promote the event influenced my attendance. The actual pictures of the snacks appealed to the eyes, and the chef's words invitingly persuaded people to try out a new skill. The event promoters were keen enough to use the keyword healthy, which everyone looked for because the pandemic called people to act to avoid negative health implications. Besides the overall presentation, the choice of having the ad pop-up on social media served as a good reminder to the potential/target audience to prepare themselves psychologically for the event. Lastly, the event advertisers also took advantage of the fact that most people would spend their time either watching television or browsing due to movement restrictions to promote their ad online where they would certainly see it. The virtual snack-making meeting had so many people, most of whom volunteered to donate money to support the chef's initiative to share the snack recipes. Looking back to this event, I realized just how effective the advert was.
Peer Responses
Classmate A
Hi,
You have discussed how online marketing and the use of fliers significantly influenced you to attend an invent that you would otherwise ignore. Indeed, there are spectacular promotions that can grab people's attention and influence their decision-making. In your case, the sole reason you attended the event was the advertiser's choice of words, which invokes curiosity and persuades people to explore and see what was meant by "Come all to bathe in the talent of this Community." This marketing strategy and the insistence on using the online platform to remind people of the event are excellent for marketing and promotion.
Classmate B
Hi,
You have deliberated on a marketing strategy about bourbon that called for a virtual audience to educate them on bourbon and its history and characteristics. While the event planners were keen to send an email notifying you of the event, which is a good marketing strategy that attracted your attention, the marketers almost failed to achieve their target because of little marketing effort, as you have stated. I agree with you that while the flier used to advertise the event was critical in informing the target audience of the upcoming event, their failure to consistently market the event as you detected may cause inconveniences in the future since not everyone may have access to a physical location where they posted the flier.
