Introduction

One of the most important aspects of an organization is corporate profiling. It is a comprehensive tool that helps look into aspects such as a company's organizational structure, customer profile, technologies used as well as products and services provided. Below are criteria that should be looked into for how, when, and why profiling should occur for organizations. For starters, there is a competitive element when profiling should take place, such as in markets where an organization competes (Lin, H, 2017). Comparing market segments and their sizes should urge an organization to design a company profile that matches more than competitive markets. This comes with aspects such as price, quality management, delivery speed, delivery reliability, and customer service. Amazon's ability to offer fast shipping with low prices has made it thrive more than markets found earlier, an aspect identified in its profile.

An organization should create a strategic company profile when looking into its operating strategy. This includes elements such as how the firm wins orders and its qualifying criteria. Similarly, when it comes to the nature of their orders, they are either high or low, as well as their technical similarities. Amazon is one of the largest online markets, competing with other big markets such as Apple and eBay. The company began as a bookseller before expanding into an online retail shop selling a variety of products. There was a need to change their profile due to technology changes after they diversified, to market their products and services (Arnett, 2018).

To market a company's goods and services, it is important to identify types of markets, ranging from the customer market, the industrial market, or the reseller market. This is through market segmentation that helps an organization customize their product and service to reach and meet the specific needs of customer groups (Bajpai, R. 2019). As for how a company should design a profile, it should consider customer profiling. This is through understanding your customer's products and services and monitoring your customer's valued products and services. Getting feedback and reviews from customers is an important aspect of customer profiling.

Other basic information includes business details, highlights such as certification or media recognition, and company basics such as product and service descriptions. History, growth and expansion, safety, health, and environmental policies, contact information, and executives are some aspects needed for a company's profile. Amazon has become successful due to its online brand name over the years and has been able to compete with other big markets found earlier.

Profiling is important when understanding market subdivisions to know the sizes of markets and to identify customer groups. It is an effective marketing tool used to increase the number of audiences and customers. Amazon's management uses Corporate company profiles in business settings for different needs, like gaining potential and increasing existing clients. It is an essential element that convinces internal and external parties to associate with a company's brand. Company profiling is a related material used to persuade potential customers to do business with various brands. In recent years, Amazon has partnered with various label brands to allow business owners to market and sell their products on the Amazon website. In the process, Amazon now owns many private brands that provide goods and services. Today, a lot of people have subscribed to Amazon Prime and Amazon Web Services have gained popularity over the years. (Onyusheva, 2018)

Conclusion

Having profiling helps with personalized communication for consumer profiling. Developing brand visibility requires understanding the high potential for the target consumers and reaching them with targeted communication (Peyer, 2017). According to Amazon companies, increasing consumers is dependent on the ability to define consumer profiles and research those using social data. Amazon is one of the best-fit organizations known worldwide. The company has a profile that uses technology to deliver services while developing new markets and maintaining existing customers.