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Web pages designed for desktop computers often end up producing a poor user experience on a mobile device

Computer Science

Web pages designed for desktop computers often end up producing a poor user experience on a mobile device. Information can be lost in the limited space on mobile devices' small screens due to the dynamic size requirements of our various mobile device screens. This makes designing for mobile media tricky. For example, is it better to create one long page, where users must scroll, or several short pages that users click through? Each style has advantages and disadvantages. For example, scrolling through a page is easy for users; however, large pages can take a long time to load. In these situations, frequently there is no one right answer.

In this Discussion, you will identify approaches that you would take to design a mobile strategy for a business. You will also consider the advantages and disadvantages of various mobile design strategies.

  • Review the resources included in the Explore section 
  • Imagine you have been asked to design the navigation and page layout/content for a toy company's mobile website. Identify the strategies that you would use to make the website user friendly.
  • Consider the design strategies listed below and create your own detailed strategies for the website's navigation and page content/layout. Go to the Mobile Web Best Practices 1.0 website for additional ideas.
    • Navigation
      • Navigation bars
      • Navigation mechanisms
      • Lengths of URLs for site entry points
      • Use of external links
    • Page Layout/Content
      • Appropriate use of content (Consider what mobile users are looking for.)
      • Page size
      • Scrolling
      • Background images
      • Color

 

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Mobile and Pervasive Technology

Usability or user experience is a critical feature that defines the simplicity and user-friendly of a website. The ease of finding information is among the attributes that attract and retain visitors to a website (Teson, 2018). Many people shift their web visits from computers to mobile, which requires mobile compatibility of websites. The following discussion highlights strategies for use to make a website for a toy company user-friendly.

User-Friendly Strategies

The first strategy for making the website user-friendly will be mobile compatibility. The site needs to capture a mobile-optimized website to allow access through different devices like computers and mobile phones. Google mobile site tester can support this strategy to ensure that the website has a mobile version.

The other strategy is planning the information architecture. It involves the organization of information to enhance usability. The website will highlight information like the picture of toys, their description, prices, and purchase option. The information will be presented carefully in ways that users can find with ease.

Design Strategies

Navigation is similar to a compass that guides visitors to a website. The navigation should be close to the website's header, functioning like a menu (Teson, 2018). The navigation bar will be fixed where visitors can scroll down the site to allow them to explore and discover various items and information that the site contains.

Navigation mechanisms are the devices and tools of navigation systems on the site. It can take a form like a horizontal or vertical navigation bar (Mat & Kat, 2017). The navigation mechanism for the toy's website will feature a group of links that will behave in similar ways and have similar appearances. It will be in the form of step navigation that will allow visitors to move sequentially from one page to another through a click. The site will have an arrow and texts to guide visitors through a forward and a backward link.

The URL length for the site entry point will be sixty characters to allow the URL to appear in the search result without truncation (Mat & Kat, 2017). A shorter URL optimizes the Click Through Rate of the snippet and allows parsing in with a browser.

The website will have an external link to facilitate ranking. The links will pass link equity (ranking power) differently than internal links since the search engines handle them as third-party votes. They will play crucial roles in ranking search engines for the website and attract many visitors through popularity.

Page Layout/Content

The site will feature appropriate use of content to influence visitors buying behaviors. Apart from graphics for the toys, it will include short videos and text guiding potential buyers on how to purchase the toys and deliver them to their convenient places.

The site will not have a specific page size to make it responsive and adaptive to different devices and screen sizes. The page will be presented differently depending on visitors' devices like desktop computers, laptops, iPhones, or mobile phones (Teson, 2018). The feature allows different interactions such as changes in the page layout.

The site will use the horizontal scrolling technique where visitors will move from left to right to reveal content from one side of the window. This strategy will facilitate faster loading of the page and display of clear content.

The background images will be solid colors to create high-quality and clear images for the toys that the visitors will see and respond to with ease. The solid color of a gradient in the background can create a considerable impact when deployed appropriately (Mat & Kat, 2017). The image will not be too dull or bright to avoid distracting visitors from the content.

White will be the color for the site since it is neutral and compatible with many items of different colors. The use of this color will imply the need for a darker color for contrast and clarity. For example, white will not blend with light colors like yellow because the text will fade into the background.

Mobile and Pervasive Technology Outline

  1. Navigation
  1. Navigation bars
  2. Navigation mechanisms
  3. Use of external links
  1. Page layout/content
  1. Appropriate use of content
  2. Background images

Discussion Response

Hi

I recommend your choice for a responsive web design because it is adaptive. This implies that visitors to the toys' website can use the site on multiple devices like computers and mobile phones. RWD adjust automatically to different screen sizes and viewport (Juviler, 2020). The technical feature of fluid grid will enhance the friendliness and usability of the site by giving it diverse layouts that will correspond to visitors' devices.

Besides your opinion on the advantage of RWD, I can add that including a fluid grid feature on the site will facilitate the alignment of the page and layout in visually appealing formats that will attract more users (Juviler, 2020). The features will make the site user-friendly by adjusting to their set up leading to increased traffic on the site.

Discussion Response

Hi,

I find the goals for your website compelling and necessary for making the site user-friendly. Adapting the site to all mobile operating systems is a critical milestone for making it convenient to customers since they can visit it through mobile phones, laptops, or desktops. The accessibility features that you have highlighted to make the site accessible and user-friendly to people with visual disabilities are unique and invaluable in addressing possible issues like discrimination. In addition, I think the feature can increase the site's traffic and better search engine optimization for people living with disabilities. The accessibility features present a website as ethical and build it positive public relations that can broaden market penetration (Crawford, 2017). An accessible design also improves the accessibility of digital content and increases the satisfaction of the intended audience.