1. If a firm wants to learn more about its users, behaviors, and marketing effectiveness, what might they turn to?

Web mining, which relies on the huge amounts of data available through the Internet. It is possible to discern buying and social marketing patterns through the web data.

2. What would an organization use to specify rules for sharing, disseminating, acquiring, standardizing, classifying, and inventorying information?

An information policy; an information policy identifies who can share information, where it can be distributed, and who is responsible for updating and maintaining the information.

3. What is an intrusion detection system?

An intrusion detection system is a computer program that senses when another computer is attempting to scan the disk or otherwise access a computer.

4. Who actually works with the databases, creating relations between tables and implementing controls that would minimize data issues and provide security for the data?

The data administration; they integrate the information policy into the database.

5. What are individuals involved in data administration responsible for?

They are responsible for information policy, data planning, data dictionary development, and monitoring data usage in a firm.

6. The database administration functions of an organization are responsible for defining and maintaining a database. What performs these functions?

These functions are performed by a database design and management group.

7. What does data governance deal with?

Data governance deals with the overall policies and processes for managing the availability, usability, integrity, and security of the data employed in an enterprise.

8. What does the process of server virtualization entail?

Server virtualization is the process of running two or more operating system instances on the same server. The host operating system runs virtual operating system instances as applications.

9. If Megan sends out unauthorized data to another organization, she has likely violated the company's?

Information policy

10. What is a term used by companies looking to detect and correct incomplete, redundant, or incorrect data?

Data scrubbing; data scrubbing consists of activities for detecting and correcting data in a database.