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In cost volume profit analysis, an increase in contribution margin (CM) per unit can be made by a(n) ______ in sales price per unit and a(n) ______ in variable costs per unit

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In cost volume profit analysis, an increase in contribution margin (CM) per unit can be made by a(n) ______ in sales price per unit and a(n) ______ in variable costs per unit.

Select one:
a. increase, decrease
b. decrease, increase
c. decrease, decrease
d. increase, increase