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Your responses should answer the questions and reply to your classmates' postings in a meaningful way

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Your responses should answer the questions and reply to your classmates' postings in a meaningful way. A meaningful response states your thoughts on the question backed up with the reasoning for your position. For example, responding with "me too" or "I agree" is not meaningful. Responding with "Me too, because of this or that experience..." is meaningful.

(Note: You do not need to respond to the discussion question, it is included for your reference so you are aware of what questions the students are replying to) I posted my colleagues' responses to the discussion question below, please respond to their post. Begin the response with Hi Stephanie/Judy/Nicole) (I need at least a half page response for each person) Please include references and provide the url link to all journal articles you use as references. Use current (meaning within the past 2 years) scholarly journal articles as references. Please use APA 6th edition format. Thanks)

See attachment for peer's responses.

Discussion Question: How do you define your target audience and how do you reach them? How does social media play apart in a nonprofit's marketing strategy? (Give at least one example how this may work) Do you think every non-profit should involve their organization in social media? Why or why not? Judy’s Post: Usually, a needs assessment is done to identify a target audience. In this context however, having a non-profit strategic plan somewhat identifies the need (usually an organization’s mission/vision). The solution is then sought through its target audience. A target audience hence becomes part of the solution since it includes the people being served and the donors/stakeholders who contribute the resources to make such services happen. Not having a clear understanding of who these people (target audience) are, can affect an organization’s ability to provide effective services to the right people. To say the least, no organization can develop an effective strategy without knowing its target audience. The best ways to reach your target audience (after identifying them) are to use targeted marketing that speaks specifically to your audience, build relationships with your target audience through social media interactions and explore other outreach efforts suitably curated for your specific audience. Social media plays a part in a nonprofit’s marketing strategy by telling the organization’s story in such a way that any audience it reaches, would find it so inspiring that they are left with no option but to give. One example being when people see something they connect with via social media, they are likely to share it with friends and/or families (referrals). Social media has over 3.6 billion users worldwide and provides ample opportunities to expand outreach through platforms like Instagram, Facebook, Twitter, etc. therefore, I think every non-profit should involve their organization in social media—and for those organizations still struggling with social media, I would advise that they begin to look into it based on the data out there that shows the effectiveness of social media strategies in nonprofits. Stephanie’s Post: Defining your target audience promotes relevant and effective marketing, while also producing better service and an overall increase awareness of the organization. Knowing your target audience may take time, as it is important to collect data, gauge interest, identify groups with the largest need, and look for groups that are more likely to fund your efforts. The March of Dimes, Big Brothers Big Sisters, and Make a Wish Foundation are top non-profits known for their “multi-dimensional” approach to social media marketing- recognizing social media’s effectiveness across target populations. The use of social media within nonprofits allows the organization to share their message, their mission and their impact. Social media promotes ‘community’ within its target population and/or physical location. This allows for growth of volunteers, partners, funders, donors, and advocates. Alongside this, social media enhances awareness of who the nonprofit; who they are, what they do, and overall aides in connecting those who are in need. Social media within nonprofits also inspires the audience. It communicates the need, while conveying the actions being taken organizationally to address the need. Social media inspires participation and volunteerism within the nonprofit and its events. Lastly, Social media serves as a platform for sharing the organizations impact, efforts, and involvement. It is important to share the successes of the nonprofit, in order to increase reputation, gain donors, and retain contributors. Allowing people to see how their donations are making a difference will attract and maintain support. For these reasons, I believe that majority of nonprofits benefit from effective social media. Social media is an inexpensive means of getting the word out, rallying support, and increasing recognition within the community. Social media has become a major source of information and news; overall a significant part of our society, culture, and lives. https://nonprofitmegaphone.com/knowing-your-audience-as-a-non-profit-organization/ Nicole’s Post: When trying to understand a specific target audience it is important to identify specific characteristics of the people who might be interested in supporting the organization. The more solid of understanding the more strategic a marketing plan will be. Essentially, who does this mission, vision, and overall work speak to directly or indirectly? The initial of characteristics might seem broad but they will help create conversation surrounding the target audience. Because every organization is not for every person. The common characteristics to classify a target audience includes age, gender, income level, geographic location, and even political affiliations. I do think it is important to find the balance between thinking broadly about who will be interested in Pamoja Tuinuke and not maintaining too narrow of a scope. Some of our potential supporters could be from outside of who we assumed would be interested in our cause. There are different ways to reach a target audience. Part of the strategy is developed once the general target audience is understood and identified. Some of the ways to reach them are through media relations, social media, networking, or even having the organization listed in an appropriate directory. Social media plays a major part in marketing a nonprofit. It is the most accessible and widely used platform for advocacy, information sharing, and networking. All of these attributes has the potential to lead to fiscal stewardship and/or volunteerism. Social media can gain immediate reactions while allowing the quick sharing of information. The organization can gain supporters simply by being visible on social media. Social media should be strategically built into the marketing plan for a non-profit. I would implement a paid employee or vested volunteer to manage the social media accounts. There would be specific expectations of frequency and quality of posts, responses to comments/messages, and interaction with other partnering organizations. With a strong social media following the organization can organize a virtual sponsorship drive to encourage donors to support specific families within the Pamoja Tuinuke program. I do think that every non-profit should dedicate part of their marketing plan to social media. Different audiences might be more receptive to specific platforms but there is truly little risk in utilizing social media from a well-managed account. It can also act as a form of credibility when a potential donor wants to learn more about an organization. The absence of a social media account could warrant apprehension that the organization isn’t legit. It is also a great way to celebrate the hard work and progress being achieved by the non-profit.