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1) Make decision and select (and write it down in your report in the first page): - Industry of your company

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1) Make decision and select (and write it down in your report in the first page):

- Industry of your company. i.e. food & beverage manufacturing

- Product range or selected products/services from the range you feel will be good for export internationally

- Size of your company (small, medium, large)

- Country of origin of your company i.e. India, Canada, etc.

 

2. Choose 3 countries for export to do the market research for each to make decision which one will be a good fit for your company and products.

 

3. Perform the market research with focus on secondary data (google, different market reports about the target market, risk factors, market barriers, competition, etc. (consider and evaluate all the risk factors mentioned in the book) for each market (each target country).

 

Also, consider and evaluate your company "Market Readiness" factors mentioned in the book.

 

4. Evaluate the data gathered by the market research to select your first, second and third target market fits. For example you can say based on the market research, we feel USA will be our first best fit, then Canada and then China.

 

NOTE: You have to clearly explain the reasons why you have selected these countries as first, second and third fits.

 

For the reference, please check and perform all the steps in the attached file. For step 4, consider only #3. No need to do step 5 but you need to identify which method(s) for the primary data you would use, if you were actually searching the primary data- just name it.