1 

Labor force participation rate = (Employed people / Labor force)

Labor force participation rate = [(12,984,600 / 13,489,300) * 100] = 96.25%

2 

Facebook Admanager is an important tool which has become one of the most prominent tools working in the domain , in order to tap into needs of the consumers and cater them with most efficient and effective approach.

Best practice of Facebook Admanager is served with the ability of taping in into the needs and interests of the users. They are presented on the basis of their searches and regular visited pages. This makes Facebook the most user friendly plateform .

Poor practices of facebook Admanager.:

The breaching of personal information of individuals is a major drawback of so much information in the public domain. With digital media taking it's space and replacing every physical authority reach to virtual media , so much access is harmful for individual's privacy.

3 

Facebook Ads Manager is an ad management tool to make, edit and analyze paid promotional Facebook campaigns. Facebook recently combined Ads Manager and Power Editor into one platform to make it easier to create and monitor ads campaigns across multiple advertising platforms owned by Facebook, including Instagram ads. You can view, make changes and see results for all your Facebook campaign, ad sets and ads.

Ket concepts:-

1. Create ad campaigns: With Ads Manager, you can use ad creation to design your ads in a step-by-step process. When you create your ad, you choose the marketing objective, the people you want to reach, the places to show your ad and the ad format. Learn more about creating your ads.

2. Manage multiple ads at once: In Ads Manager, you can edit settings – such as audience, a budget and placements –across many ads and create copies of your ads by duplicating them. Learn more about managing ads in Ads Manager.

3. See how your ads perform: View up-to-date data on the performance of your ads and schedule reports. You can view results at the account level to high-level view of how all your campaigns are doing, apply breakdowns to see the metrics you care about and create or schedule ad reports. Learn more about ads reporting in Ads Manager.

The key to the Facebook Ad platform success is its effectiveness in targeting specific demographics and the large amount of users they have using their application, with this they can provide advertising services for even the smallest of businesses to the largest corporations accurately and at reasonable prices.Facebook has provided a platform and the tools to allow people to share experiences and information about anything and anyone. If a business understands and responds to this appropriately, they could generate a campaign taking advantage of the free positive brand awareness opportunity available. Small businesses will be able to benefit from Facebook's friendly ad platform interface to create simple local campaigns, whereas a business that depends primarily on online advertising may require the extra feature of bulk/mass uploading to expand their campaigns and reach a broader audience, whilst still analysing and maintaining their high performing ads.In terms of ad targeting, Facebook stands above other advertising platform because of the information they have stored on all of their users, no search or contextual advertising platform can offer the same type of precise targeting.