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Homework answers / question archive / The power today is with the people or customers
The power today is with the people or customers. A single customer can create an amazing amount of pain and public problems for a company. There are so many examples of customers fighting back – some ethical and some unethical. Think about the power of an angry customer and what they can do to mitigate that risk!
Research the internet and find an exciting example of customers fighting back! Be sure to include the link to your example.
Customers are the life of the business. Business owners will do everything to give them what they need. However, dissatisfied customers can create massive feedback towards the company. Like for example in the video, the customer wants a straw and he tends to attack the crew. It made an embarrassing impact for McDonalds. It may somehow give an impression to other customers like “Is this their standard of taking care of customer?” “Their service is slow”. It would always give a negative impact to the company because customers have different preferences and mindset. In addition, customers do rely on other customers’ review especially when they haven’t tried to that certain restaurant or other company business.
To reduce and avoid such angry customers, business owners and staffs must know the roper handling of customers. They should also include it in their training that staffs must be patient and let them know that this kind of scenario usually happens. Also, educate the customers beforehand to set their expectations. In this case, companies can mitigate the risk of beig in the spotlight of having an angry customer.