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E-Marketing Plan: Part IIThe second part of your e-marketing plan is a situational analysis and an e-marketing strategic plan

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E-Marketing Plan: Part IIThe second part of your e-marketing plan is a situational analysis and an e-marketing strategic plan. As a reminder, the creation of an e-marketing plan can be viewed on pages 58–67 of the textbook. The situational analysis should include the components listed below (refer to page 60 for an example).

• Include an introduction.
• Provide a strengths, weaknesses, opportunities, and threats (SWOT) analysis, including a chart and explanation of each element.
• Include an analysis of the external changes that will affect your company, including political, economic, sociocultural, and technological (PEST) factors.
• Determine segmentation criteria that would apply to your company.
• Identify the target market.
• Include a positioning statement.

Your paper should use the  Unit IV Template  and must be at least two pages in length. You are required to use at least two sources; one can be your textbook, and the other source(s) should be from a credible source in the CSU Online Library. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.