Module 3: Assignment: Marketing Plan Marketing Plan Instructions: Prepare a Marketing Plan related to your Strategic Plan

Question

Module 3: Assignment: Marketing Plan

Marketing Plan

Instructions:

Prepare a Marketing Plan related to your Strategic Plan. Consider the Four "P"s of Marketing.
Include correct use of APA Style Guidelines with:

A. Market share analysis

1. Competition (8 points)
2. Payor mix (and any changes that would have to be made) (8 points) B. What is the product you are promoting?

1. What activities are to be promoted? (11 points)
2. Who is to do the promotion activities? (9 points)
3. What are the time frames? (9 points)

1. What markets are being targeted? (20 points)
2. How will you know the marketing plan is effective? i.e. Outcome measures or controls (20 points)
3. Identify one to two items that could cause disruption of your plan e.g. main physician support leaves area (5 points)
4. Scholarly paper written in APA 7th edition; 4-5 pages minimum excluding title page and reference page (10 points)
Please review the Sample Assignment located in the Sample Assignments at the very bottom under Modules.

Expectations:

Follow the grading rubric above.

Your final Marketing Plan is due by 23:59 (CST) on the Saturday of Module 3.

Please Note: This assignment submission is enabled with Unicheck to check for plagiarism. I would encourage you to submit a draft of your work early so that you can then view your plagiarism report. This submission box will allow you to then re-submit your final work if you need to make revisions. Graders will only assess your latest submission.

Marketing Plan

Criteria		Ratings						Pts
1a. Market Share Analysis: Competition: 8 pts.	8 to >7.0 pts Exemplary Assessment of the competition is complete, with specifics about the neighborhood and location	7 to >6.0 pts Proficient Assessment of the competition is complete, with specifics about the neighborhood and location noted with opportunity for improvement			6 pts Meets Minimal Requirements Limited description of competition		6 to >0 pts Needs Improvement Missing identification of competition or minimal information	8 pts
1b. Market Share Analysis: Payor Mix (and any changes that have been made to it): 8 pts.	8 to >7.0 pts Exemplary The payor mix of the organization is identified and there is reference to changes that would need to be made to accommodate the project		7 to >6.0 pts Proficient The payor mix of the organization is identified and there is reference to changes that would need to be made to accommodate the project with opportunities for improvement		6 pts Meets Minimal Requirements Payor mix is identified; however, no discussion regarding connection to the project		6 to >0 pts Needs Improvement Payor mix not clearly defined and no connection to the project	8 pts
2. What activities are to be promoted? 11 pts.	11 to >10.0 pts Exemplary Activities that will be promoted in marketing the project are clearly identified. Budget for marketing is presented and elements in budget relate to the marketing of the project			10 to >9.0 pts Proficient Activities that will be promoted in marketing the project are clearly identified. Budget for marketing is presented and elements in budget relate to the marketing of the project with opportunities for improvement	9 to >8.0 pts Needs Improvement No clear identification of activities to be promoted. No budget for marketing.	8 to >0 pts Meets Minimal Requirements Limited thought to activities that will need to be promoted. Discussion is limited.		11 pts

Criteria	Ratings									Pts
3. Who is to do the promotion activities?: 9 pts.	9 to >8.0 pts Exemplary Personnel who will be promoting the activities in marketing the project are clearly identified.			8 to >7.0 pts Proficient Personnel who will be promoting the activities in marketing the project are identified.		7 pts Meets Minimal Requirements Limited thought to the personnel who will need to be involved. Discussion is limited.			7 to >0 pts Needs Improvement No clear identification of personnel to be involved.	9 pts
4. What are the time frames?: 9 pts.	9 to >8.0 pts Exemplary Time frames for promoting the activities in marketing the project are clearly identified.				8 to >7.0 pts Proficient Time frames for promoting the activities in marketing the project are identified.		7 pts Meets Minimal Requirements Limited thought to the time frames for marketing. Discussion is limited.		7 to >0 pts Needs Improvement No clear identification of marketing time frames.	9 pts
5. What markets are being targeted?: 20 pts.	20 to >19.0 pts Exemplary Clear identification of markets to be targeted	19 to >18.0 pts Proficient Identification of markets to be targeted is present with opportunities for improvement					18 to >16.0 pts Needs Improvement Target markets are not identified or minimal discussion.	16 to >0 pts Meets Minimal Requirements Limited discussion of markets to be targeted		20 pts
6. How will you know the marketing plan is effective? i.e. Outcome measures or controls: 20 pts.	20 to >19.0 pts Exemplary Clear plan to evaluate the outcome of the marketing efforts.		19 to >18.0 pts Proficient Plan to evaluate the outcome of the marketing efforts is present - could be strengthened.				18 to >16.0 pts Needs Improvement No clear identification of evaluation of the marketing plan.	16 to >0 pts Meets Minimal Requirements Limited discussion of e valuation plan		20 pts

Criteria	Ratings							Pts
7. Identify 1-2 items that could cause disruption in your plan e.g. Main physician support leaves area: 5 pts.	5 to >4.0 pts Exemplary Clearly and succinctly dentifies two items that might cause disruption and explanation of what would be done to counter those.		4 to >3.0 pts Proficient Identifies two items that might cause disruption and explanation of what would be done to counter those.		3 pts Meets Minimal Requirements Identifies one item that might cause disruption and limited explanation of how this would be handled		3 to >0 pts Needs Improvement No identification of anything that might disrupt the plan.	5 pts
8. Scholarly paper written in APA 6th edition: 10 pts.	10 to >9.0 pts Exemplary UTA CON Title Page; Grammar, spelling, format, references are APA 7th edition	9 to >7.0 pts Proficient UTA CON Title Page; Grammar, spelling, format, references are APA 7th edition with 1-2 errors		7 to >6.0 pts Needs Improvement More than three or four errors combined		6 to >0 pts Meets Minimal Requirements Headings not 7th edition, few errors in citations, lacking introductory or conclusion paragraphs, incorrect Reference format		10 pts
Total Points: 100