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Homework answers / question archive / Module 3: Assignment: Marketing Plan Marketing Plan Instructions: Prepare a Marketing Plan related to your Strategic Plan
Module 3: Assignment: Marketing Plan
Marketing Plan |
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Instructions:
A. Market share analysis
Expectations:
Follow the grading rubric above.
Your final Marketing Plan is due by 23:59 (CST) on the Saturday of Module 3.
Please Note: This assignment submission is enabled with Unicheck to check for plagiarism. I would encourage you to submit a draft of your work early so that you can then view your plagiarism report. This submission box will allow you to then re-submit your final work if you need to make revisions. Graders will only assess your latest submission.
Marketing Plan |
Criteria |
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Ratings |
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Pts |
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1a. Market Share Analysis: Competition: 8 pts. |
8 to >7.0 pts Exemplary Assessment of the competition is complete, with specifics about the neighborhood and location |
7 to >6.0 pts Proficient Assessment of the competition is complete, with specifics about the neighborhood and location noted with opportunity for improvement |
6 pts Meets Minimal Requirements Limited description of competition |
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6 to >0 pts Needs Improvement Missing identification of competition or minimal information |
8 pts |
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1b. Market Share Analysis: Payor Mix (and any changes that have been made to it): 8 pts. |
8 to >7.0 pts Exemplary The payor mix of the organization is identified and there is reference to changes that would need to be made to accommodate the project |
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7 to >6.0 pts Proficient The payor mix of the organization is identified and there is reference to changes that would need to be made to accommodate the project with opportunities for improvement |
6 pts Meets Minimal Requirements Payor mix is identified; however, no discussion regarding connection to the project |
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6 to >0 pts Needs Improvement Payor mix not clearly defined and no connection to the project |
8 pts |
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2. What activities are to be promoted? 11 pts. |
11 to >10.0 pts Exemplary Activities that will be promoted in marketing the project are clearly identified. Budget for marketing is presented and elements in budget relate to the marketing of the project |
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10 to >9.0 pts Proficient Activities that will be promoted in marketing the project are clearly identified. Budget for marketing is presented and elements in budget relate to the marketing of the project with opportunities for improvement |
9 to >8.0 pts Needs Improvement No clear identification of activities to be promoted. No budget for marketing. |
8 to >0 pts Meets Minimal Requirements Limited thought to activities that will need to be promoted. Discussion is limited. |
11 pts |
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Criteria |
Ratings |
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Pts |
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3. Who is to do the promotion activities?: 9 pts. |
9 to >8.0 pts Exemplary Personnel who will be promoting the activities in marketing the project are clearly identified. |
8 to >7.0 pts Proficient Personnel who will be promoting the activities in marketing the project are identified. |
7 pts Meets Minimal Requirements Limited thought to the personnel who will need to be involved. Discussion is limited. |
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7 to >0 pts Needs Improvement No clear identification of personnel to be involved. |
9 pts |
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4. What are the time frames?: 9 pts. |
9 to >8.0 pts Exemplary Time frames for promoting the activities in marketing the project are clearly identified. |
8 to >7.0 pts Proficient Time frames for promoting the activities in marketing the project are identified. |
7 pts Meets Minimal Requirements Limited thought to the time frames for marketing. Discussion is limited. |
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7 to >0 pts Needs Improvement No clear identification of marketing time frames. |
9 pts |
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5. What markets are being targeted?: 20 pts. |
20 to >19.0 pts Exemplary Clear identification of markets to be targeted |
19 to >18.0 pts Proficient Identification of markets to be targeted is present with opportunities for improvement |
18 to >16.0 pts Needs Improvement Target markets are not identified or minimal discussion. |
16 to >0 pts Meets Minimal Requirements Limited discussion of markets to be targeted |
20 pts |
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6. How will you know the marketing plan is effective? i.e. Outcome measures or controls: 20 pts. |
20 to >19.0 pts Exemplary Clear plan to evaluate the outcome of the marketing efforts. |
19 to >18.0 pts Proficient Plan to evaluate the outcome of the marketing efforts is present - could be strengthened. |
18 to >16.0 pts Needs Improvement No clear identification of evaluation of the marketing plan. |
16 to >0 pts Meets Minimal Requirements Limited discussion of e valuation plan |
20 pts |
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Criteria |
Ratings |
Pts |
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7. Identify 1-2 items that could cause disruption in your plan e.g. Main physician support leaves area: 5 pts. |
5 to >4.0 pts Exemplary Clearly and succinctly dentifies two items that might cause disruption and explanation of what would be done to counter those. |
4 to >3.0 pts Proficient Identifies two items that might cause disruption and explanation of what would be done to counter those. |
3 pts Meets Minimal Requirements Identifies one item that might cause disruption and limited explanation of how this would be handled |
3 to >0 pts Needs Improvement No identification of anything that might disrupt the plan. |
5 pts |
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8. Scholarly paper written in APA 6th edition: 10 pts. |
10 to >9.0 pts Exemplary UTA CON Title Page; Grammar, spelling, format, references are APA 7th edition |
9 to >7.0 pts Proficient UTA CON Title Page; Grammar, spelling, format, references are APA 7th edition with 1-2 errors |
7 to >6.0 pts Needs Improvement More than three or four errors combined |
6 to >0 pts Meets Minimal Requirements Headings not 7th edition, few errors in citations, lacking introductory or conclusion paragraphs, incorrect Reference format |
10 pts |
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Total Points: 100 |
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