Individual Assignment #2 International Marketing MKT 6500 General Directions:   Outside material may be utilized, but should NOT just be “cut and paste”

Individual Assignment #2

International Marketing

MKT 6500

General Directions:

• Outside material may be utilized, but should NOT just be “cut and paste”.  All material MUST be referenced appropriately.  Plagiarism WILL NOT be tolerated and will be considered academic dishonesty, which is subject to the directives of University policy.   
• Your responses must be typed using a 12 point font, 1 inch margins, and single or 1.5 line spacing.
• Your name should appear on the front page, as well as on each subsequent page as a footer.   You may use a cover page.  Page numbers must be included, and appear as 1 of xx, 2 of xx, etc.

Please refer to the articles linked below and attached in Moodle related to Amazon’s business in global markets. 

1. Amazon reports their sales outside the US specifically for Japan, Germany and the UK, but doesn’t break out sales detail for the “rest of the world”. What are the commonalities in the business environments of these three countries that makes Amazon successful there?  What are the commonalities in consumer behavior variables across these markets?  Is it likely there is a market segment that Amazon targets across these markets; if so, how would you characterize it?  What is a difference between these markets that you find surprising?

2. Buy Box Experts mention some markets where Amazon is growing quickly.  In addition to these markets, what countries might provide the best opportunity for future growth based on Amazon’s core competencies, international expansion strategy, and experiential learning from existing market entries?

3. For a market identified in #2, what type of market entry strategy would you advise?  What product mix would the consumer base support? 

Make sure to explain each component of your answer thoroughly through the incorporation of course material.    

Additional Reference Material: 

https://research.library.oakland.edu/sp/subjects/guide.php?subject=MKT6500.  

Shawn McCann is the Kresge Library liaison to the School of Business, and is always glad to help students locate additional research materials. 

https://www.buyboxexperts.com/blog/the-peril-and-promise-behind-amazons-global-push/

Make sure to reference all material appropriately!