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Design an online ad campaign for a client of your choosing

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Design an online ad campaign for a client of your choosing.This client can be a prototype/fake client.The ad campaign should have three online ads of various formats and sizes. The campaign messaging/style should be consistent among them all (i.e., someone who sees a banner ad, a sponsored twitter post, and an email ad should find it clear from design and copy that it's the same campaign) and conform to standard ad format rules. If Facebook is one of your platforms, you must chose a different type of ad if another one of your platforms is Instagram as they have similar requirements for similar ad types. Specific formats that can and cannot be used will be discussed further in class.

Along with a short (2 page double spaced) write up that outline your design decisions and challenges.

Please remember your ads need to look like they would if published online and be web ready (proper format e.g. png/jpg for FB/Instagram) - examples of possible mockup help (DO NOT Use CANVA for Facebook/Instagram/ or other ad mock ups only for images for example):

Facebook/Instagram (remember you cannot use the same format for each platform if you choose both of these) e.g. choose https://www.facebook.com/business/ads-guide/image/facebook-right-hand-column for Facebook and https://www.facebook.com/business/ads-guide/image/instagram-feed for Instagram

Google Adwords: https://ads.google.com/aw/diagnostic/AdPreview

Email Marketing - Free templates with the free plan: https://mailchimp.com/features/email-templates/

Banner Ad Standard Sizes (see p. 294 in the textbook)

For Your Information: Adparlor (Unless recently updated) does not create Facebook/Instagram ads in the new format - please use the link above to mock up Facebook/Instagram ads.

Task:- to create an Ad campaign which consists of 3 online ads of formats and sizes Three

separate but complementary modes of advertising (e.g., banner ads, FB/Google ads, email campaigns, video overlays, etc.)

-and a 2 page write up that outline your design decisions and challenges.