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Homework answers / question archive / Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods
Supermart Food Stores (SFS) has experienced net operating losses in its frozen food products line in the last few periods. Management believes that the store can improve its profitability if SFS discontinues frozen foods. The operating results from the most recent period are: Frozen Foods Baked Goods Fresh Produce Sales $ 120,000 $ 91,000 $ 158,175 Cost of goods sold 105,000 67,000 110,000 SFS estimates that store support expenses, in total, are approximately 20% of revenues. The controller says that not every sales dollar requires or uses the same amount of store support activities. A preliminary analysis reveals store support activities for these three product lines are: Activity (cost driver) Frozen Foods Baked Goods Fresh Produce Order processing (number of purchase orders) 10 45 100 Receiving (number of deliveries) 12 55 120 Shelf-stocking (number of hours per delivery) 2 0.5 4 Customer support (total units sold) 30,000 40,000 86,000 The controller estimates activity-cost rates for each activity as follows: Order processing $ 80 per purchase order Receiving 110 per delivery Shelf-stocking 15.25 per hour Customer support 0.21 per item Required:
2. Prepare a product-line profitability report for SFS using the ABC information the controller provides.
Profitability as per traditional costing-
Frozen Foods | Baked Goods | Fresh Produce | ||
Sales | 1,20,000 | 91,000 | 1,58,175 | |
Cost of Goods Sold | 1,05,000 | 67,000 | 1,10,000 | |
Store Support Expenses | 24,000 | 18,200 | 31,635 | 73,835 |
Net Operating Profits as per Traditional Costing | -9,000 | 5,800 | 16,540 |
ABC information aligned and calculated-
Activity | Activity Driver | Cost per activity | Ratio | Frozen Foods | Baked Goods | Fresh Produce | |
Order Processing | No. of Purchase Orders | $80 per purchase order | 10:45:100 | 800 | 3,600 | 8,000 | |
Receiving | No. of Deliveries | $110 per delivery | 12:55:120 | 1,320 | 6,050 | 13,200 | |
Shelf Stocking | No. of hours per Delivery | $15.25 per hour customer support | 2:0.5:4 | 366 | 419 | 7,320 | |
Customer Support | No. of units sold | $0.21 per item | 30000:40000:86000 | 6,300 | 8,400 | 18,060 | |
Total | 8,786 | 18,469 | 46,580 | 73,835 |
Here, Amounts of allocation are calculated by multiplying cost per activity with the ration of that particular activity.
Shelf Stocking is calculated by multiplying the $ per hour customer support X ratio of No of hours per delivery X No. of Deliveries
Thus, Total of Store support expenses is $73,835 in both cases (heading towards the right solution)
The product line profitability report for SFS using the ABC information the controller provides is as below-
Frozen Foods | Baked Goods | Fresh Produce | ||
Sales | 1,20,000 | 91,000 | 1,58,175 | |
Cost of Goods Sold | 1,05,000 | 67,000 | 1,10,000 | |
Store Support Expenses allocated as per ABC | 8,786 | 18,469 | 46,580 | 73,835 |
Net Operating Profits as per ABC Costing | 6,214 | 5,531 | 1,595 |
Thus, Frozen Foods is gets profitable as compared to traditional model. And Fresh Produce loses is profitabiity opposing to what it was as per traditional model.