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Individual Assignment #1 International Marketing MKT 6500 General Directions:   Outside material may be utilized, but should NOT just be “cut and paste”

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Individual Assignment #1

International Marketing

MKT 6500

General Directions:

 

• Outside material may be utilized, but should NOT just be “cut and paste”.  All material MUST be referenced appropriately.  Plagiarism WILL NOT be tolerated and will be considered academic dishonesty, which is subject to the directives of University policy.   
• Your responses must be typed using a 12 point font, 1 inch margins, and single or 1.5 line spacing.
• Your name should appear on the front page, as well as on each subsequent page as a footer.   You may use a cover page.  Page numbers must be included, and appear as 1 of xx, 2 of xx, etc.

 

Please refer to the articles linked below and attached in Moodle related to Amazon’s business in global markets. 

 

1. Are Amazon’s reasons for going into global markets proactive or reactive?

 

2. Considering the behavioral perspective of the internationalization of the firm discussed in class, what are the key criteria Amazon uses to choose new international markets?

 

3. Does Amazon face much competition in global markets, or do competitors pose a real challenge?

 

4. What is the initial mode of market entry Amazon uses, as represented in these articles; that is, how does their method of moving into new markets relate to the organizational forms in the slide deck about internationalization?  Be specific and discuss the pros and cons of the form you’ve identified in the context of Amazon.  

 

5. If Amazon were to follow the expected path of internationalization, based on the theory, what would its mode of entry be?  Why?  Is this what the article(s) indicate it does?  

 

Make sure to explain each component of your answer thoroughly through the incorporation of course material.    

 

Additional Reference Material: 

 

https://research.library.oakland.edu/sp/subjects/guide.php?subject=MKT6500

 

https://www.wsj.com/video/series/in-depth-features/alibaba-challenges-amazon-with-a-promisefast-global-shipping/626A320A-56AB-4776-AD4C-

014FF9A7D86F?mod=Searchresults_pos1&page=1

 

https://www.buyboxexperts.com/blog/the-peril-and-promise-behind-amazons-global-push/