INTERNAL MARKETING & BENEFITS OF INTERNAL MARKETING

Marketing refers to the process/activities a company undertakes to promote it's buying and selling of goods &services. It includes creating,communicating,exchanging and delivering the needs which is valued to the customers at large.Marketing plays a vital role in the growth of any organisation.Mainly the objects of marketing can be classified into 5 major parts.And they are : Brand awarness, customer need satisfaction, employee skills development, creating goodwill,& quality lead.

INTERNAL MARKETING

Internal marketing in short , refers to the marketing done inside of the organisation.Internal marketing promotes organisational goal ,vision,mission and culture within the organisation itself.It is the process of seeing it's employees as the internal customers of the organisation.The main idea behind the process of internal marketing is, to create the employees more efficient,enthusiastic and dedicated to their work, and there by company can make a emotional bond among it's employees. It also helps in achieving predetermined goals of the organisation.

FEATURES OF INTERNAL MARKETING

1. Knowledge sharing in the company.
2. It builds trust among the employess of the company
3. It bridges the gap between marketers and customers of the organisation.
4. Boost up internal communication strategy.
5. Creates positive workplace culture.
6. Educating employess about the products and services of their organisation.
7. Build up professionalism among the employees.
8. Ensures team work.
9. Trusted and transparent communication.
10. Specific goals having clear strategy.
11. Effective measure for internal communication.
12. It alligns employees with the culture,values and rules of the organisation.

BENEFITS OF INTERNAL MARKETING

1. It will help employees to work acoording to the vision and mission of the organisation.
2. It creates transparent and trust communication process.
3. Brand awarness among employees of the organisation.
4. Strong bond between employee employer relationship.
5. Clear strategy with specific goals.
6. Encouragement to the employees to do more.
7. Boosting up of employee skills through giving them with accountability and responsibility.
8. Creating common understanding about the rules and regulations of the organisation.
9. Giving more value on the employee contribution to the company.
10. Positive working environment.
11. Energising employees by appraising their works.
12. Empowered to make decisions within the guidelines of organisation.
13. Avoids employee conflicts and strikes.
14. Profit maximisation
15. Improvement in brand reputation.
16. Empowered employees of the organisation.
17. Ensures proffessionalised team works.

INTERNAL MARKETING FOR THE SUCCESS OF ORGANISATIONS:

Internal marketing is the main tool which paved the way for successful brands. "Apple"is one of the main example which shows effective internal marketing.When employees have a internal emotion with your brand ,they will be a more concious and authentic representation of what you want your brand to look like to customers.It cannot be forcefully created it has to be implemented strategically.Main problem among the oraganisations is that, they often have confusion to identify who is responsible to create such emotional connection with employees and the products of company.Internal marketing plays here.It helps in the transparent communication and there by imparts responsibility and bonding among employees.

"APPLE"company can be taken as the best example for successful internal marketing. APPLE is the smart company which uses advertising and marketing as its internal tool.Steve jobs always reminds employees that they are not ordinary or normal persons,beacause Apple is always looking forward and thus the products and services offered will be extraordinary and innovative .apple has developed a marketing strategy that covers customer needs and ensures customer satisfaction.Apple company always focuses on its unique value proposition.It has a unique organisational culture that emphsizes innovation creativity and expertise.For the same they are highly concentrated on the selection of their employees.Apple makes use of their employees skills to differentiate their products from others and attained success too.

Taking the example of Apple company alone we can clearly says that internal markets helps any organisation to be the best in industry by boosting up it's employees and making trust,transparent communication.

Examples of internal marketing: providing education to employees about the goals and values of organistaion,accepting opinions from employees,encouraging the works of employees through appraisal,allowing open dialogues and criticisms etc.