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Company Profile Instructions
Imagine your boss has said, “I’d like to know more about this company. Go see what you can find out, and put together a report about it.” This profile is the kind of report you might make.
This profile is an overview of the company and industry that you will use during the semester to learn and practice using strategy concepts. You will find, analyze, and integrate sources of information to create a report about your company and industry right now. As we move through the semester, you will also be able to use this information to complete many of the other group assignments.
In some ways, this assignment is intentionally ambiguous. It is your job to decide what is most important about your company and your industry, because that will be different in each case. This assignment is an individual assignment.
The purposes of this assignment are
Yes, really, every fact. Including financial information.
Hint: Use in-text citations as you go along.
Hint: Your readers want to know where you got your information, and they want to know what ideas/analyses are yours vs. those written by someone else.
BA 490 Fall 2021
Your profile must include the following information/sections, in this order. Give each section its own heading.
Note: This industry should be small enough so that other companies in this industry are relevant competitors for you company (for example, “cosmetics” rather than
“personal care” or “consumer products.”)
Hint: Your company’s closest competitors may be different from the companies in your industry group for class.
Hint: If one or more of your closest competitors are private, so that financial information is not available, please include that fact in your profile, and choose another public company so that you can use its data to make comparisons.
Hint: Format numbers correctly for each type—percentage, decimal, dollar amount, etc.
Hint: Make it easy to read and understand!
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Your Company |
Competitor #1 |
Competitor #2 |
Competitor #3 |
Revenue |
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COGS |
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Gross Profit |
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SG&A |
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Operating Income |
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Net Income |
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Current Assets |
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Long Term Assets |
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Total Assets |
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Current Liabilities |
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Long Term Liabilities |
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Total Liabilities |
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Total Equity |
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Gross Margin % |
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SG&A as % of Sales |
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Net Profit Margin |
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ROE |
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Return on Assets |
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Current Ratio |
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Debt-to-Equity Ratio |
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For companies with significant physical presence, include the following |
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Asset Turns |
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Number of Stores |
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Average Store Sales |
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Average Sales/Square Foot |
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Average Transaction Amount |
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Then, explain and analyze in words what the graphs illustrate in pictures.
Hint: Remember to list your sources in alphabetical order!
Hint: The “make a citation” tools may or may not be correct, so double-check before you turn in your work.
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