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You are required to develop a Consumer Behavior Report for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behavior related issues faced by the company

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You are required to develop a Consumer Behavior Report for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behavior related issues faced by the company. Your report will cover the following:

1. Situation Analysis of the Company & Product
2. Selected Target Market Profile
3. Description of Target Market Decision Making Process
4. Personal & Social Influences on Buying Behavior
5. Psychological Influences on Buying Behavior
6. Marketing Strategy Recommendations

Format

This activity must meet the following formatting requirements:

• ·  5-7 minutes
• ·  6 slides maximum
• With notes for oral presentation