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1

Economics

1.If you were a firm selling niche products to end consumers online, which type of channels would be most effective in communicating to the firm’s target market?

  a.

Enhanced offline techniques.

     b.

Above the line techniques.

     c.

Below the line techniques.

     d.

a) and c).

  

2.Which of the following are considerations for setting up a paid search campaign?

  a.

Ad copy.

     b.

Keyword research.

     c.

Quality score.

     d.

All the above.

  

3.

Which of the following is NOT a strategic digital marketing initiative?

  a.

New customer proposition.

     b.

Customer conversion and customer experience.

     c.

Enhance marketing capabilities through website infrastructure improvements.

     d.

None of the above.

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