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Homework answers / question archive / California Polytechnic State University, Pomona IBM 301 Final Exam Study Guide IBM 301 Jung 1)Heavily used during the maturity stage of the product life cycle, comparative advertising offers consumers reasons why your brand is better than competitors' brands by comparing your brand with a competitor's brand on performance or mentioning competitor's name directly or indirectly
California Polytechnic State University, Pomona
IBM 301
Final Exam Study Guide
IBM 301 Jung
1)Heavily used during the maturity stage of the product life cycle, comparative advertising offers consumers reasons why your brand is better than competitors' brands by comparing your brand with a competitor's brand on performance or mentioning competitor's name directly or indirectly.
distribution.
Markdown(%)= Markdown$/SP
Markdown %=(InitialSP-FinalSP)/ InitialSP Markdown%=(143-114)/143
Price= cost+markup SP= cost/ (1-%MU)
=Cost/ %Cost Price=100+30%
Selling Price= 100/(1-0.3) Selling Price=100/0.7
e. Less popular product tend to be sold under this strategy.