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Homework answers / question archive / Mount Sinai High School MKT 310 Marketing-Chapter 6 Review 1)How is the business-buying decision process different from the consumer-buying decision process? A
Mount Sinai High School
MKT 310
Marketing-Chapter 6 Review
1)How is the business-buying decision process different from the consumer-buying decision process? A.Business-to-business marketers keep customers by meeting current needs and by partnering with them to help solve their problems.
A person buying his or her weekly groceries
D.A family vacationing at Disneyland
E.A hospital buying medical supplies
3. What is the nature of demand in business markets? A.Demand in business markets is elastic.
4.Which of the following statements is not a difference between business markets and consumer markets?
A.A consumer transaction
B.A new task situation
C.A modified rebuy
E.Systems selling
B.A modified rebuy
C.A straight rebuy
D.The purchase of a business service
E.proposal solicitation
C.The U.S. government market is not affected by environmental factors.
D.Selling to the U.S. government requires no specific knowledge of that market. E.Government buying is not scrutinized by outside publics.
B.characterized by considerable documentation C.characterized by low budget, captive patrons D.affected by organizational factors
E.subject to frequent shifts in procurement personnel