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Point Loma Nazarene University
FCS 375
Quiz 4
1)The primary (main) store of a retail company is known as the
Success in the field of visual merchandising depends on:
To a retailer, thinking out of the box is another way of saying that you are not afraid
to
The text lists three action steps to help you "jump start" your creativity
Point Loma Nazarene University
FCS 375
Quiz 4
1)The primary (main) store of a retail company is known as the
Success in the field of visual merchandising depends on:
To a retailer, thinking out of the box is another way of saying that you are not afraid
to
The text lists three action steps to help you "jump start" your creativity
Management
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Point Loma Nazarene University
FCS 375
Quiz 4
1)The primary (main) store of a retail company is known as the
- Success in the field of visual merchandising depends on:
- To a retailer, thinking out of the box is another way of saying that you are not afraid
to
- The text lists three action steps to help you "jump start" your creativity. They are:
- When a retailer opens a new store with a design or layout that has not been used before, or when existing stores are remodeled based on a design for one "sample"
store, the retailer is using a
- The role of the visual merchandising department is primarily
- There are eight stages in the Consumer Information Processing Model. The first four are exposure, attention, comprehension, and agreement. Select the items that
complete the list in their proper order.
- Customers entering a grocery store typically
- Lighting effects, sound levels, aromas, traffic patterns, signing, attractive fixtures,
and well-displayed merchandise are all elements.
- Décor and layout strategies that can be "layered" into the basic shell of the store to
enhance the shopping environment are known as
- The store's identity and the value that customers associated with shopping there and
buying its products is referred to as (its)
- The color scheme that consists of blue and orange is an example of a
color scheme.
- A color scheme with orange, green and violet is an example of a color
scheme.
- Strategic merchandise displays employing colorful impact have the power to
- A drawing that shows how merchandise and selling fixtures should be placed on selling floors, wall sections, freestanding displays, and window presentations is
known as a
- The store's represents the boundary between store space and common areas of a mall, or the boundaries of rented departments and space
belonging to a department store.
- can be defined as a relationship between the size, scale, or optical weight
of two or more things.
- To employ balance in a home furnishings display, you might place a
mirror in the exact center of a mantelpiece and split a pair of candlesticks at an equal distance from the mirror's edges.
- Gian Luidi Longinotti-Buitoni states that shopping should be an emotional experience.
If people believe there is more to a store than a building or merchandise, they will
- When total sales are divided by leased square footage, the merchant is able to
determine
- Hybrid markets and superstores are concepts borrowed from European retailing.
They are also known as
- The advantage of using a loop layout for a store design is that
- The advantage of maintaining a permanent selling floor layout is
- Choose the elements of the fashion cycle that appear in the correct order.
- The area of the department is set aside to sample items or styles that
the buyer believe will soon become popular.
- The primary requirement for placing merchandise in a fashion department is
- Selling departments can be divided into five general areas for regular
merchandising--trend, test, shops,
- Like other aspects of store decor, it is very important that the style of fixture used fits into the store environment and complements the store's brand image.
- Store walls act as tools to guide shoppers to products they have come to see
and buy.
- If displays are placed out of customer reach on top shelves, the visual merchandiser
- are decorative or functional elements mounted to a wall at right angles in
order to define, separate, and frame categories of merchandise presented on shelves and display fixtures.
- When they are merchandised effectively, walls will become
- Architectural soffit treatments are used to
- The rule for selecting color themes for walls is
- When you stand at the store entrance, looking into the store, the walls you can see in
your immediate range of vision are known as
