Fill This Form To Receive Instant Help

Help in Homework
trustpilot ratings
google ratings

Homework answers / question archive / Illinois State University MQM 385 CH

Illinois State University MQM 385 CH


Illinois State University

MQM 385

CH. 3

1)In the context of the Netflix case,_refers to an extremely large selection of content or products.


  1. Marginal costs:
  2. Netflix enjoys the triple scale advantage of the largest customer base, the largest selection, and the largest network of distribution centers. This can be attributed to:
  3. How does Cinematch offer Netflix additional operational advantages for the DVD­by­mail business?



  1. While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:



  1. Which of the following represents an advantage enjoyed by the Netflix DVD­ by­mail business over traditional video stores?
  2. Netflix has used the long tail in the DVD­by­mail business to its advantage, crafting a business model that creates close ties with film studios. What do film studios stand to gain from taking advantage of the Netflix model targeted at increasing the firm’s long­tail offerings?


  1.                  refers to removing an organization from a firm’s distribution channel.


  1. A low                      is usually key to a firm’s profitability because acquiring a customer is more expensive than keeping one.


  1. Why is the “First­Sale Doctrine,” including understanding when it does and doesn’t apply, relevant to Netflix?



  1. The long tail is a phenomenon whereby firms can make money by:


  1. An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers’ television sets. However, the idea of offering it to Netflix customers was dropped because:



Option 1

Low Cost Option
Download this past answer in few clicks

2.83 USD


Already member?

Option 2

Custom new solution created by our subject matter experts