Texas A&M University, Corpus Christi

COMM 1315

1)In her speech introduction, Suya said, “Though we are all very different, we are all students here at this university and we are all working toward the completion of a degree. Unfortunately, because of rising tuition, some of us may lose the ability to continue in

school.” According to your textbook, by seeking to create a bond with her audience through emphasizing their common goals and experiences, Suya was engaging in

1. 1. identification.
   2. stereotyping.
   3. ethnocentrism.
   4. comparison.
   5. framing.

2. The fact that audiences are egocentric means that

1. 1. listeners believe their cultural group is superior to all other groups.
   2. listeners are concerned above all with how a speech will affect them.
   3. listeners interpret the speech through the speaker's frame of reference.
   4. all of the above.
   5. a and b only.

3. According to your textbook, which of the following is a demographic characteristic of a speech audience?

1. 1. their size
   2. their sexual orientation
   3. their attitude toward the speaker
   4. their knowledge about the subject
   5. their attitude toward the occasion

4. According to your textbook, which of the following is a situational characteristic of a speech audience?

1. 1. gender

1. 2. size
   3. religion
   4. group membership
   5. age

5. Nathan plans to give a speech to his classmates explaining how to create a Web site. The most important factor he should consider when analyzing his audience is probably its

1. 1. group membership.
   2. knowledge about the topic.
   3. sexual orientation.
   4. attitude toward him.
   5. size.

6. A landlord with a bad reputation among students for her high rent, deceptive advertising, and refusal to return security deposits is speaking to a campus group about how the city's new zoning law will affect students. The most important factor the landlord should consider in her situational audience analysis is probably her listeners'

1. 1. gender.
   2. knowledge of the topic.
   3. disposition toward the speaker.
   4. interest in the topic.
   5. cultural background.

7. If you were giving an informative speech to a general audience about digital encryption, the most important factor to consider when analyzing your audience would probably be the

1. 1. physical setting for the speech.

1. 2. knowledge of the audience about the topic.
   3. size of the audience.
   4. occupation of the audience.
   5. group membership of the audience.

8. Fran Breit, the golf pro at a local municipal course, has been asked by a social club to give a talk about how to play golf. What is probably the most important factor for Fran to consider in preparing her presentation?

1. 1. the age of the audience
   2. the racial background of the audience
   3. the time of day the talk will be given
   4. the audience's knowledge of the topic
   5. the audience's disposition toward the speaker

9. If you were giving an informative speech to a general audience about the war in Vietnam, the most important demographic factor to consider in analyzing your audience would probably be the

1. 1. sexual orientation of the audience.
   2. economic standing of the audience.
   3. gender of the audience.
   4. age of the audience.
   5. education of the audience.

10. The major advantage of using fixed-alternative questions in an audience analysis questionnaire is that they

1. 1. enhance the credibility of the questionnaire.
   2. get below the surface of respondents' beliefs.
   3. produce clear, unambiguous answers.
   4. give respondents maximum leeway in answering.
   5. require that respondents give truthful answers.