University of Oregon

MKTG 311

Quiz 8

1)Price is the only element in the marketing mix that produces_.

1. 1. revenue
   2. variable costs
   3. expenses
   4. outfixed costs
   5. stability

2. Consumer perceptions of the product's value set the                for prices.
   1. demand curve
   2. floor
   3. ceiling
   4. variable cost
   5. image

3. Which of the following is a customer-oriented approach to pricing?
   1. customer value-based pricing
   2. cost-based pricing
   3. break-even pricing
   4. target profit pricing
   5. C and D

4.                      pricing involves setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for the company's efforts and risks.
   1. Value-based
   2. Fixed cost
   3. Cost-based
   4. Variable
   5. Skimming

5. The break-even volume is the point at which                  .
   1. the total revenue and total costs lines intersect
   2. demand equals supply
   3. the production of one more unit will not increase profit
   4. the company can pay all of its long-term debt
   5. a firm's profit goal is reached