University of Texas, El Paso

MKT MISC

Chapter 6

1)During a review of the meeting agenda, the store's marketing

manager stated, "Today, we will focus on the consumer's belief about their own attributes and how they evaluate themselves on these qualities." What term correctly refers to this topic?

2. Ginny is waiting to have her hair restyled at a salon. After leafing through magazines full of images of beautiful models, she begins to feel a bit insecure about her appearance. What function did the models in the magazines serve?

3. Marketers use the term                               to refer to the concept of how an individual would like to be, and the term                                                                               when describing a person's more realistic appraisal of the qualities they do or don't have.

4. Zach is very concerned about how others view him. He spends a great deal of time strategically choosing clothing and other products that will show him in a good light. Zach is actively involved in which process?

5. An exchange student from the Middle East is struggling with retaining her authentic culture while still enjoying Western freedom. Which one of the following terms applies to this internal struggle?

6. Devon often wears the same natural beaded bracelets and island shawls she has worn for the past four years. She believes that they represent her social role and that they have become a part of who she really is. Which term describes when external objects are considered part of self-identity?

7. Luke often describes himself in terms of the neighborhood and town from which he came. Luke is demonstrating which level of the extended self?

8. When Jessie was offered a job as a teller in a local bank, she stated that she would not change her clothing style and begin wearing suits or other professional attire because her artistic eclectic clothing choices were a part of her identity. Which level of extended self, as described in

this chapter, is Jessie demonstrating?

9. In this chapter, the author describes four levels of the extended self. These levels include a variety of objects and places used by individuals to help them feel as if they are rooted in their larger social environment. What are the fourlevels?

10.                  is an important component of a consumer's self-concept and refers to a set of societal expectations on how he or she should act, dress, or speak.

11. Fraternal twins Tony and Tonya have had their own bedrooms since birth. When first brought home from the hospital, Tony was placed in a bassinet in a blue bedroom full of toy trucks and posters of his father's favorite NFL players. Tonya was placed in a bassinet in a pink bedroom decorated with a Barbie theme. This introduction into the home is symbolic of what process that would soon take place?

12. Many societies expect males to pursue                                   goals, which

stress self-assertion and mastery, while teaching females to value                                                        

goals, such as affiliation and building harmonious relations.

13. Gender identity is an important component of a consumer's self- concept. Which of the following is an example of asex-typed trait?

14. Gender-role identity is a state of mind as well as body. A person's biological gender (male or female) does not totally determine whether he or she will exhibit           .

15. Our satisfaction with the physical image we present to others depends on how closely we think the image corresponds to the model our

culture values. As described by the author,                                              is a particular model, or exemplar, of appearance.

16. Which term applies to those aspects of the body that distinguish the sexes?

17. Which is true concerning consumer laws, statistics, or trends in the use of cosmetic surgery?

18. In many Asian cultures, people historically equate light skin with wealth and status and associate dark skin with the laboring class that toils in the fields. The way we think about our bodies, and the way our culture tells us we shouldthink, is a key component of                               .

19. A tribe of North American Indians pressed the heads of all newborns between two boards for a year, which permanently altered their shape.

According to research, the purpose of this body shape alteration was   .

20. One example of a culture that dictates certain types of body decoration or mutilation is the Suya of South America who wear ear ornaments to emphasize the cultural importance of listening and obedience. According to researchers,  this  serves  which purpose?

21. The Hidates, American Indians of North America, wore feather ornaments that tallied how many people they had killed. Research reveals that this type of body decoration is used to    .

22. According to information learned in this chapter, advertisers have taken advantage of research focusing on                                                                                                        in order to select male models for marketing purposes. A study of men who appear in advertisements found that most sport the strong and muscular physique of the male stereotype.

23. Decorating the self serves a number of purposes. Which of the purposes identified in this chapter might encourage an urban woman to carry a "mugger whistle" around her neck?