Homework answers / question archive / Ohio University, Athens MKT 3020 Chapters 3 1)Mesha read a magazine article and found out that a normal healthy adult should consume 25 grams of fiber a day and that fruits, vegetables, and whole grains are good sources of fiber

Ohio University, Athens MKT 3020 Chapters 3 1)Mesha read a magazine article and found out that a normal healthy adult should consume 25 grams of fiber a day and that fruits, vegetables, and whole grains are good sources of fiber

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Ohio University, Athens

MKT 3020

Chapters 3

1)Mesha read a magazine article and found out that a normal healthy adult should consume 25 grams of fiber a day and that fruits, vegetables, and whole grains are good sources of fiber. The next time she went to the store, she purchased whole wheat bread and more fruits and vegetables than she would have if she hadn’t read the article. This change in Mesha’s behavior is an example of            .

A.            Distortion B. Learning

C.            Habituation

D.            Cognition

E.            Sensitization

 

2.            Choco Fond, a dessert place, introduced a new product that is served piping hot unlike their usual cold desserts. Choco Fond’s customers were initially apprehensive of it. However, after trying it, they found it creamy and sweet like everything else on Choco Fond’s menu, even though it looks only somewhat like the other products on the menu. Which of the following reactions is most likely to account for the customers’ cognitive categorization of the new product?

A.            Assimilation

B.            Accommodation

C.            Contrast

D.            Distortion

 

 

3.            Iconic storage is the storage of:

 

 

 

4.            Which of the following statements is FALSE regarding the factors that gain consumers’ attention?

A.            In general, a stationary object will get more attention than a moving one

B.            Contrasting stimuli are extremely effective in getting attention

C.            All things equal, a consumer is more likely to pay attention to a stronger stimulus than to a weaker stimuli

D.            All else equal, larger items garner more attention than smaller ones

E.            Surprising stimuli are more likely to get consumers’ attention

 

 

5.            Harley-Davidson can be said to be the    of the motorcycle category because it is that concept within the motorcycle category which can be the single best representative of the motorcycle category.

A.            Stereotype

B.            Script

C.            Archetype

D.            Trace

E.            Exemplar