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Week 1 Reading: Chapter 1&2  Number of pages Requirement: One title page, Minimum of 2-page content, One reference page

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Week 1 Reading: Chapter 1&2 

Number of pages Requirement: One title page, Minimum of 2-page content, One reference page.References Requirement: Minimum of 3 

Assignment Instructions:

1. What are the importance ethics in marketing strategy, the value proposition, and the elements of the marketing mix of an organization?
2. List and explain the essential information components for assessing a global market opportunity.
3. Explain the key factors a marketing manager needs to put in to consideration before creating a global product strategy.
4. One of your friends is contemplating opening a coffee shop near your college campus. She seeks your advice about size of the prospective customer base and how to market the business according to the Marketing Mix (4P). What strategies can you share with your friend to assist in launching the business?