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Homework answers / question archive / Florida International University MAR 3023 True/FalseQuestions Chapter 13-Developing New Products 1)Firms that have little or no communication between innovation and customers are often referred to as Isolates

Florida International University MAR 3023 True/FalseQuestions Chapter 13-Developing New Products 1)Firms that have little or no communication between innovation and customers are often referred to as Isolates

Marketing

Florida International University

MAR 3023

True/FalseQuestions

Chapter 13-Developing New Products

1)Firms that have little or no communication between innovation and customers are often referred to as Isolates.

 

 

  1. Firms that have high customer focus and low innovation focus are referred to as Interactors.

 

 

  1. A low customer focus and high innovation focus is a characteristic that describes Shapers.

 

 

  1. The Interactor describes a firm that has high customer focus and high innovation focus.

 

 

  1. Ideas that make it through preliminary screening of the new-product development process then move directly to the business-case analysis stage.

 

 

  1. Interactors are most likely to be successful innovators.

 

 

  1. Product testing is the stage of the new-product development process that is typically the longest in calendar time.

 

 

  1. According to the text, alpha tests are the most developed market-factor testing.

 

 

  1. At the commercialization stage of the new-product development process, significant facilities investment is often required to scale up pilot plant product to commercial levels.

 

 

  1. Venturing, accepting risk, and not typically being emulated are characteristics of the early majority adopter group.

 

 

  1. Bound by tradition and suspicious of change are characteristics of the laggards adopter group.

 

 

  1. According to the text, complexity is that factor of the adoption process that describes the relationship with past experience and current lifestyle.

 

 

  1. In B2C markets, early adopters tend to be better educated, younger, and socio-economically advantaged.

 

 

  1. Divisibility is the factor affecting speed of adoption that is described as the ability to try on a limited basis.

 

 

  1. Communicability is the factor affecting speed of adoption that is described by the ability to communicate the benefits easily.

 

 

Multiple Choice Questions

 

  1. Which of the following describes a firm that has low customer focus and low innovation focus?

a.) Isolate

b.) Follower c.)   Shaper d.) Interactor

 

  1. Firms that have little or no communication between innovation and customers are often referred to as which of the following?

a.) Isolates

b.) Follower c.)   Shaper d.) Interactor

 

  1. For which of the following types of firms is market research rare and the minimal product development detached from customer needs?

a.) Isolate

b.) Follower c.)   Shaper d.) Interactor

 

  1. Firms that have high customer focus and low innovation focus are referred to as which of the following?

a.) Isolates

b.) Followers

c.)   Shapers d.) Interactors

 

  1. Which of the following types of firms rely heavily on marketing research to identify customer requirements, establish parameters for product and service design, and drive development?

a.) Isolate

b.) Follower

c.)   Shaper d.) Interactor

 

  1. Which of the following describes the type of firm in which Toyota developed Lexus in an attempt to establish exactly what customers required in a luxury sedan before attempting development?

a.) Isolate

b.) Follower

c.)   Shaper d.) Interactor

 

  1. Low customer focus and high innovation focus are characteristics that describe which of the following types of firms?

a.) Isolates b.) Followers

c.) Shapers

d.) Interactors

 

  1. Which of the following types of firms focus on innovation rather than customers?

 

a.) Isolates b.) Followers

c.) Shapers

d.) Interactors

 

  1. The type of firm that generated demand for anti-viral software that did not exist before the Internet and the emergence of computer terrorists is called                                         .

a.) isolate b.) follower

c.) shaper

d.) interactor

 

  1. Which of the following strategic archetypes describes a firm that has high customer focus and high innovation focus?

a.) Isolate b.) Follower c.) Shaper

d.) Interactor

 

  1. Which of the following strategic archetypes describes a firm where there is a dialogue between customers and innovation?

a.) Isolate b.) Follower c.) Shaper

d.) Interactor

 

  1. Which of the following is NOT a stage of the new-product development process? a.) idea generation

b.) concept definition

c.) extrapolation

d.) business-case analysis

 

  1. According to the text, all of the following are approaches to new-product development EXCEPT: a.) basic technology research

b.) applied technology research c.) market-focused development

d.) perceptual mapping

 

  1. Which of the following approaches to new-product development is aimed at disruptive innovations rather than immediate new products?

a.) basic technology research

b.) applied technology research c.) market-focused development d.) perceptual mapping

 

  1.                                         is the new-product development approach that focuses on marketable products, often by improving ease of use or developing complementary products.

a.)   Basic technology research b.) Applied technology research

c.) Market-focused development

d.) Perceptual mapping

 

  1. Pharmaceutical research that adapts new chemical entities to treat specific medical conditions is an example of                                                          .

a.) basic technology research

b.) applied technology research

 

c.) market-focused development d.) perceptual mapping

 

  1.                                         makes minor modifications to current products, like a new dessert flavor or a different scent for a floor cleaner.

a.) Basic technology research b.) Applied technology research c.) Market-focused development

d.) Market tinkering

 

  1. An example of a                                        is investing in a project that fails.

a.) Type I error

b.) Type II error c.) Type III error d.) Type IV error

 

33.      An example of a                                    is rejecting projects that would have succeeded. a.) Type I error

b.) Type II error

c.) Type III error d.) Type IV error

 

  1. Which of the following is NOT an example of a Type II error? a.) The telephone—rejected by Western Union

b.) The Beatles—rejected by Decca Recording Company

c.) The personal computer—initially rejected by Atari and HP

d.) Well-known dotcom failures

 

  1. Product testing performed in-company is commonly referred to as which of the following?

a.) alpha tests

b.) beta tests c.) sigma tests d.) theta tests

 

  1. A major distinction in the types of testing is between                                   and                                       , typically conducted in that order.

a.) beta tests and alpha tests

b.) alpha tests and beta tests

c.) beta tests and sigma tests d.) sigma tests and beta tests

 

  1. All of the following are examples of structured thinking in generating new product ideas EXCEPT: a.) Attribute listing

b.) Brainstorming

c.) Morphological analysis d.) Idea generation

 

  1. In which of the following types of testing does the researcher create an online shopping display that has customers shop as in a real store with all the distracting clutter?

a.) Sigma testing b.) Theta testing

c.) Virtual testing

d.) Concept testing

 

  1. At which of the following stages of the new-product development process would significant facilities investment be required to scale up pilot plant production to commercial levels?

 

a.) Concept development b.) Market testing

c.) Development

d.) Commercialization

 

  1. Being venturesome, accepting risk, and not typically being emulated are characteristics of which of the following adopter groups?

a.) Innovators

b.) Early adopters c.) Early majority d.) Late majority

 

  1. Being deliberate, ahead of most customers, but not leaders are characteristics of which of the following adopter groups?

a.) Innovators

b.) Early adopters

c.) Early majority

d.) Late majority

 

  1. Which characteristics of the following adopter groups include being skeptical and liking others to have tried first?

a.) Innovators

b.) Early adopters c.) Early majority

d.) Late majority

 

  1. Bound by tradition and suspicious of change are characteristics of which of the following adopter groups?

a.) Early adopters b.) Early majority c.) Late majority

d.) Laggards

 

  1. According to the text, all of the following are considerations underlying a forecast of the firm’s financial performance EXCEPT:

a.) Interest and taxes

b.) Sales revenues

c.) Cost of goods sold d.) Discounting

 

  1. In the new product  development process,  successful business-case analysis sets the stage for

                                       .

a.) development

b.) idea generation

c.) commercialization d.) test marketing

 

  1. According to the text,                                      is the factor in the adoption process that describes the relationship with past experience and current life style.

a.) relative advantage

b.) compatibility

c.) complexity d.) divisibility

 

  1. Which factor affects the speed of adoption in the following example? “The driver’s behavior at the toll booth is essentially unchanged; setting up the account is similar to common direct marketing transactions.”

a.) Relative advantage

b.) Compatibility

c.) Complexity d.) Divisibility

 

  1. Which of the following speed-of-adoption factors implies greater learning requirements? a.) Relative advantage

b.) Compatibility

c.) Complexity

d.) Divisibility

 

  1. “Learning requirements are minimal, and the driver attaches the device and drives through the toll- booth” is an example of which speed-of-adoption factor?

a.) Relative advantage b.) Compatibility

c.) Complexity

d.) Divisibility

 

  1. Which speed-of-adoption factor is described as the ability to try on a limited basis? a.) Relative advantage

b.) Compatibility c.) Complexity

d.) Divisibility

 

  1. “If drivers do not like to use the device, they can easily switch back to paying cash” is an example of which speed-of-adoption factor?

a.) Relative advantage b.) Compatibility

c.) Complexity

d.) Divisibility

 

  1. The extent to which the benefits can be communicated describes which speed-of-adoption factor? a.) Compatibility

b.) Complexity c.) Divisibility

d.) Communicability

 

  1. “The benefits are easy to understand and communicate” is an example of which speed-of-adoption factor?

a.) Compatibility b.) Complexity c.) Divisibility

d.) Communicability

 

  1. The extent of benefits offered compared to existing alternatives is described by which speed-of- adoption factor?

a.) Advantage

b.) Compatibility c.) Complexity d.) Divisibility

 

Essay Questions

 

  1. In a short essay, list and discuss four strategic archetypes based on the degree of focus on innovation and customers. Include specific examples to support your answer.

 

 

 

  1. In a short essay, list and discuss the seven stages of the new-product development process.

 

 

 

  1. In a short essay, list and discuss the four basic approaches to new product development

 

 

 

  1. In a short essay, list and discuss the five adopter groups according to Everett Rogers.

 

 

  1. In a short essay, list and discuss five factors that affect the speed of the product adoption process. Include a specific example of each factor using the EZ Pass system on toll roads and bridges.

 

 

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