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Saudi Electronic University ECOM 101 E-commerce 2013, 9e Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps 1) The systems development life cycle methodology is useful when creating an e-commerce Web site

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Saudi Electronic University

ECOM 101

E-commerce 2013, 9e

Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

1) The systems development life cycle methodology is useful when creating an e-commerce Web site.

 

 

 

2)            One of the most important challenges in developing an e-commerce presence is understanding that the technology must drive the business.

 

 

 

3)            Using prebuilt templates is typically one of the most cost-effective choices when building a Web site.

 

 

 

4)            The annual maintenance cost for a Web site is likely to be as high as its development cost.

 

 

5)            In a two-tier architecture, a Web server is linked to one middle-tier layer that typically includes a series of application servers, as well as to another back-end layer.

 

 

 

6)            Apache HTTP Web server software is based on Microsoft's Windows operating system.

 

 

7)            The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.

 

 

 

8)            Prior to the development of e-commerce, Web sites primarily delivered static content.

 

 

9)            Dynamic page generation makes market segmentation easier.

 

10)          A list server is an application server used to provide a database for product descriptions and prices.

 

 

 

 

11)          Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

 

 

 

12)          Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

 

 

 

13)          A "native" app is one designed to specifically operate using a mobile device's hardware and operating system.

 

 

 

14)          Accessibility rules help to ensure that low-bandwidth users can access your Web site.

 

 

15)          Mobile Web apps are typically built using HTML5 and Java.

 

 

16)          What are the two most important management challenges in building a successful e- commerce presence?

A)           developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

B)            having an accurate understanding of your business environment and an achievable business plan

C)            building a team with the right skill sets and closely managing the development process

D)           identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

 

 

 

17)          In order from beginning to end, the major steps in the SDLC, are:

A)           systems analysis/planning; systems design; building the system; testing; and implementation.

B)            systems design; testing; building the system; and implementation.

C)            systems analysis/planning; systems design; building the system; implementation; and testing.

D)           systems analysis/planning; implementation; building the system; and testing.

 

 

18)                         are the types of information systems capabilities needed to meet business objectives.

A)           Information requirements B) System functionalities

C)            System design specifications

D)           Physical design specifications

 

 

19)          Which of the following basic system functionalities is used to display goods on a Web site?

A)           product database B) digital catalog

C)            shopping cart system

D)           customer database system

 

 

20)          Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

A)           an ad server

B)            a site tracking and reporting system

C)            an inventory management system D) customer on-site tracking

 

 

21)          A system design has two main components:

A)           a logical design and a physical design.

B)            a behavioral design and a technological design.

C)            business objectives and technology requirements.

D)           front-end systems and back-end systems.

 

 

22)          Which of the following helps you understand the marketing effectiveness of your e- commerce site?

A)           shopping cart

B)            product database

C)            site tracking and reporting system

D)           inventory management system

 

23)          Which of the following is not one of the basic business objectives for an e-commerce site?

A)           display goods

B)            execute a transaction

C)            provide production and supplier links D) optimize system architecture

 

 

24)          All of the following are basic information requirements for a product database except:

A)           product descriptions.

B)            stock numbers.

C)            customer ID numbers.

D)           inventory levels.

 

25)          Which of the following typically includes a data flow diagram to describe the flow of information for a Web site?

A)           physical design B) logical design

C)            testing plan

D)           co-location plan

 

 

26)          Which of the following details the actual hardware components to be used in a system?

A)           architecture plan

B)            system functionalities plan

C)            logical design D) physical design

 

27)                         verifies that the business objectives of the system as originally conceived are in fact working.

A)           System testing

B)            Acceptance testing

C)            Unit testing

D)           Implementation testing

 

 

28)                         involves testing a site program's modules one at a time.

A)           System testing

B)            Acceptance testing C) Unit testing

D) Implementation testing

 

 

 

29)          Most of the time required to maintain an e-commerce site is spent on:

A)           debugging code.

B)            responding to emergency situations.

C)            general administration and making changes and enhancements to the system.

D)           changes in reports, data files, and links to backend databases.

Diff: 2    Page Ref: 214 AACSB: Reflective Thinking

 

30)          An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately:

A) $5,000.

B) $10,000. C) $25,000. D) $50,000.

 

 

 

31)          All of the following are simple steps for optimizing Web page content that can reduce response times except:

A)           reducing unnecessary HTML comments.

B)            segmenting computer servers to perform dedicated functions.

C)            using more efficient graphics.

D)           avoiding unnecessary links to other pages on the site.

 

 

32)          All of the following can enhance page delivery speed except:

A)           using edge caching services.

B)            using specialized content delivery networks.

C)            increasing local bandwidth.

D)           increasing the dynamic content on the pages.

 

 

33)          All of the following might be part of a Web site's backend layer except:

A)           a pre-existing corporate database.

B)            a human resources system.

C)            a production MRP system. D) an application server.

 

34)          All of the following might be part of a Web site's middle-tier layer except:

A)           a database server.

B)            an ad server.

C)            legacy corporate applications.

D)           a mail server.

 

 

35)          The leading Web server software is:

A)           Apache.

B)            Microsoft Internet Information Server.

C)            Linux.

D)           Google Enterprise Server.

 

 

36)          All of the following are basic functionality provided by Web servers except:

A)           site management tools.

B)            data capture tools.

C)            security services. D) a shopping cart.

 

 

37)          Which of the following is used to process certificates and private/public key information?

A)           HTTP B) SSL

C)            FTP

D)           data capture tools

 

 

38)          Which of the following would you use to identify orphan files?

A)           HTTP

B)            FTP

C)            data capture tools

D)           site management tools

 

 

39)          Which of the following is an example of a CMS?

A)           Apache B) WordPress

C)            Oracle

D)           WebTrends Analytics

 

 

 

40)          Advantages of dynamic page generation include all of the following except:

A)           lowered menu costs.

B)            market segmentation.

C)            nearly cost-free price discrimination. D) client-side execution of programming.

 

 

41)          Which of the following cannot be used to retrieve objects from a database?

A)           CGI

B)            ASP

C)            JSP D) HTML

 

 

 

42)          Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?

A)           proxy server

B)            list server

C)            groupware server

D)           mail server

 

 

43)          Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?

A)           Apache web server

B)            proxy server

C)            shopping cart D) CMS

 

 

44)          Which of the following is not a type of application server?

A)           proxy server

B)            mail server

C)            ad server D) FTP server

 

45)          All of the following are basic functionality provided by e-commerce merchant server software except:

A)           a product catalog. B) marketing software.

C)            a shopping cart.

D)           credit card processing.

 

 

46)          Which of the following is not one of the main factors in Web site optimization?

A)           page content

B)            page generation

C)            page delivery D) page stickiness

 

47)          An e-commerce Web site that processes orders requires, at minimum, a              system architecture.

A)           single-tier B) two-tier

C)            three-tier

D)           multi-tier

 

48)          All of the following are Web site design features that annoy customers except:

A)           slow-loading pages.

B)            pop-under ads.

C)            splash pages.

D)           redundant navigation.

 

 

49)          Which of the following is not an open source software tool? A) WebSphere

B)            Apache

C)            MySQL

D)           PHP

 

50)          The term stateless refers to the fact that:

A)           no one government entity controls the Internet.

B)            the server does not have to maintain an ongoing dedicated interaction with the client computer.

C)            system performance degrades as more simultaneous users require service.

D)           Web servers may maintain multiple instances of server software to handle requests.

 

 

 

51)          Which of the following is not an activity typically associated with a social media e- commerce presence?

A)           search

B)            conversation

C)            sharing

D)           advice

 

 

52)          Which of the following types of sites typically tends to have high to very high page views (hits)?

A)           Web services

B)            customer self-service

C)            trading

D)           publishing/subscription

 

 

53)          Which of the following types of sites typically needs a high percent of secure pages?

A)           Web services

B)            customer self-service C) trading

D) publishing/subscription

 

 

54)          Which of the following is not a main factor in determining overall demand for an e- commerce site?

A)           static file sizes

B)            number of items in inventory

C)            user profiles

D)           type of content

 

 

55)          The cost of hardware, software, and telecommunications services needed to build a Web site have        over the last decade.

A)           increased dramatically

B)            increased moderately C) decreased dramatically

D) decreased slightly

 

 

56)          Which of the following is the final stage suggested for a six-phase plan to develop an e- commerce presence?

A)           mobile plan

B)            maintenance

C)            testing plan

D)           Twitter plan

 

 

57)          Which of the following is not an example of one of the four kinds of e-commerce presence?

A)           e-mail list

B)            customer management system

C)            Twitter feed

D)           print ad that refers to a Web site

Diff: 2    Page Ref: 201 AACSB: Reflective Thinking

 

 

58)          All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

A)           scaling hardware vertically.

B)            scaling hardware horizontally.

C)            replacing static pages with dynamically generated pages.

D)           improving processing architecture.

 

 

59)          All of the following are methods of improving the processing architecture of a Web site

except:

A)           separating static content from dynamic content.

B)            optimizing ASP code.

C)            optimizing the database schema. D) adding Web servers.

 

 

 

60)          Which of the following is the least expensive path to creating a mobile Internet presence?

A)           developing a native app

B)            resizing an existing Web site for mobile use

C)            building a mobile Web app using HTML

D)           building a mobile Web app using Java

 

61)          All of the following are important factors in Web site optimization except:

A)           selecting keywords and page titles.

B)            identifying market niches for your services or products.

C)            buying search engine ads.

D)           adhering to accessibility guidelines.

 

62)                         provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

A)           CGI

B)            ColdFusion

C)            JavaScript

D)           VBScript

 

 

63)                         is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

A)           VBScript

B)            ActiveX

C)            ColdFusion D) JavaScript

 

 

64)          The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

A)           privacy policies. B) cookies.

C)            accessibility rules.

D)           site management tools.

 

 

65)          Which of the following is an example of dynamic content?

A)           product photographs

B)            product descriptions

C)            home page graphic D) blog posts