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Homework answers / question archive / California State University, East Bay Homework of ITM 4278 Chapter 7 Social, Mobile, and Local Marketing 1)Brand pages on Facebook typically attract more visitors than a brand's Web site

California State University, East Bay Homework of ITM 4278 Chapter 7 Social, Mobile, and Local Marketing 1)Brand pages on Facebook typically attract more visitors than a brand's Web site

Marketing

California State University, East Bay

Homework of ITM 4278

Chapter 7 Social, Mobile, and Local Marketing

1)Brand pages on Facebook typically attract more visitors than a brand's Web site.

 

  1. It is expected that by 2018, mobile commerce will account for almost 30% of all B2C e-commerce.

 

  1. A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.

 

  1. SMS text messaging generates the majority of mobile marketing spending.

 

  1. Which of the following is not true about social marketing?

 

  1. Which of the following is not true about mobile marketing?

 

  1. Encouraging users to click a Like button is an example of which step in the social marketing process?

 

  1. Which of the following statements about Graph Search is not true?

 

  1. Which of the following statements is not true?

 

  1. All of the following marketing tools on Facebook require payment except:

 

  1. Which of the following statements about Pinterest is not true?

 

  1. Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

 

  1. Which of the following statements is not true?

 

  1. Physical retail goods accounted for around what percentage of m-commerce sales in 2014?

 

  1. Which of the following categories do people most use their mobile devices for?

 

  1. In 2014, mobile marketing was about____________% of all online marketing.

 

  1. Which of the following is not a major provider of mobile display advertising?

 

  1. Macy's deployed which of the following technologies in all its retail stores in 2014?

 

  1. All of the following are examples of dark social except:

 

  1. Which of the following is not true about Facebook News Feed Page Post Ads?

 

  1. How does Google Analytics track user behavior at a participating Web site?

 

  1. Companies are not permitted to collect personal information from children under the age of                                

without parental consent.

 

  1. Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?
  1. establishing customer needs and habits as the top priority in all marketing decisions

 

  1.                        involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends.

 

 

  1.                        is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app.

 

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