Foreign Trade University

E-COMMERCE 206

CHAPTER 9

1)What is the largest sector of the online travel services market in terms of revenue?

2. All of the following are challenges for catalog merchants except:
3. All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
4. Which of the following sectors of the U.S. retail industry is the largest?
5. The term demand-pull refers to:
6. Operating margin is defined as:
7. Which of the following is not an example of a transaction broker?
8. Which of the following is not categorized as an operating expense?
9. All of the following services require extensive personalization except:
10. Which of the following statements about financial portals is not true?
11. Which of the following is not a key industry strategic factor?
12. Which of the following segments of the U.S. retail industry is the smallest?
13. Gross margin is defined as gross profit:
14. The lower the cost of sales compared to         , the higher the gross profit.
15. Consumers are not primarily price-driven when shopping on the Internet.
16. All of the following statements about Amazon.com are true except:
17. Within the U.S. retail goods and services market, personal consumption of               

accounts for the largest share.

18. In                   , all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site.
19. For a quick check of a firm's short-term financial health, examine its:
20. In the United States, the service sector accounts for about 75 percent of all economic activity.
21. Which of the following would not be considered a current asset?
22. For which online services segment is more revenue booked online than offline?
23. Which of the following has experienced the most significant online growth?
24. Which of the following segments of the U.S. retail market is highly concentrated, with large firms dominating sales?
25. Mobile commerce currently accounts for more retail goods sold than social commerce.
26. Which of the following is not one of the methods used by traditional retailers to develop multi-channel integration?
27. All of the following products are considered durable goods except: