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Read http://news.stanford.edu/2005/06/14/jobs-061505/ (Links to an external site.) of a speech (video here (Links to an external site.)) given by Steve Jobs and, being as detailed as possible, answer the questions below:

1. What is the rhetorical situation? Essentially, what context or event gives rise to the need for this speech?

2. Who is the author/speaker? Write the author's name, then answer each bulleted question below:

• How does he or she establish ethos (personal credibility)?
• Does he/she come across as knowledgeable? Fair?
• Does the speaker's reputation convey a certain authority?

3. What is his/her purpose for speaking? Choose one of the options below, and then explain your choice.

• To make decisions?
• To understand/explore?
• To persuade?
• To convince and inform? 

4. Who makes up the audience? Who is the intended audience? Who have been or might be secondary audiences?

5. What is the content of the message? Summarize the main idea, then tell me which appeals the author uses.

6. Does the message/speech/text succeed in fulfilling the author's or speaker's intentions? Why or why not? You are essentially evaluating whether or not the choices the speaker makes allow him/her to accomplish their purpose with the message.