Positioning - Positioning refers the place that brand occupies in the minds of targeted audience and how it distinguished the brand from competitors.

Two examples for positioning are - Coca cola and Dove

• Coca cola - Coca cola is most successful example of brand positioning. Like firstly in segment , Coca coca has survived for than 125 years in the market. The positioning of the coca cola has promoted engagement for its consumers which encourage them to share experiences and moments. Coca cola has created a great impact in the minds of the customers and coca cola has started many campaign such as "open happiness"
• Dove - the positioning of the brand dove against its competitors is very well defined. The campaign which started by dove is about women's natural beauty. In this campaign women's were called to describe themselves as one of the professional portraitist. Dove has created a impact on the mind of the people that it will help you to get a fair skin