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Individual Assessment Submission Date: 4 October 2020 Word Count 3,500- 4000 Students are required to submit their assignments through JIRA

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Individual Assessment Submission Date: 4 October 2020 Word Count 3,500- 4000 Students are required to submit their assignments through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission If your centre supports Turnitin©, a copy of your Turnitin© originality report must be submitted in conjunction with your assignment. The University's Generic Marking Criteria attached will be used to assess the work. Assessment weighted at 100% assessing all module learning outcomes Task 1 (30%) and Task 2 (70%) in report format (i.e. with title page, executive summary….etc.) Activity: Prepare a management report of 3,500 to 4,000 words* on an organization ** within one of the following industry-sectors***: a) Cosmetics industry (Section G: Division 52) b) Air transport industry (Section H: Division 62 ) c) Fast food industry (Section H: Division 55) d) Insurance industry (Section J: Division 66) e) Motor vehicles industry (Section D: Division 34) f) Software industry (Section K: Division 72) [An organization profile must be included in your submission as “Appendix 1”.] Assignment Guide This report should assess the impact of external business environmental factors on the organization and evaluate the organization’s position and responses. In the case of a large organization it is permissible to confine your report to part of the organization. An organization’s activities may range beyond the designated industrial sector in which case the focus of your report must be on the organization’s activities within the designated sector. * You are advised to write between 3.500 and 4,000 words and the word limit is 4,000 words. This word limit does not include the title page, the executive summary, the contents page, the organization profile, tables, diagrams, appendices or references. You must include an accurate a word count on your title page. (See the following link https://docushare.sunderland.ac.uk/docushare/dsweb/Get/Document-8851/AQHF14%20Policy%20on%20penalties%20for%20exceeding%20the%20prescribed%20li mit%20for%20an%20assignment.pdf for guidance) ** ** If you wish to select a firm from outside the identified industries/ sectors, you are required to seek approval from your module tutor (your lecturer). A note from your lecturer confirming her/ his approval should be uploaded to JIRA. This is your (student) responsibility. *** According to the “International Standard Industrial Classification of All Economic Activities” https://unstats.un.org/unsd/publication/seriesm/seriesm_4rev4e.pdf Task 1 (30% weighting) Give a brief overview of the primary external influences to which the organization is subject and briefly explain the particular importance of each to the organization. This first task should contribute no more than one third of your overall report. Task 2 (70% weighting) Choose one of the following themes: a) Business ethics and sustainability b) Digital innovation c) Globalization strategies d) Socio-cultural convergence e) Competencies in competitive environment f) Political risks on business strategy In relation to your chosen theme: i. analyse its relevance to your chosen organization and how it influences policies and decision-making within your chosen organization or industry-sector. ii. critically evaluate the effectiveness of the organization’s response. iii. (if possible and appropriate) demonstrate some areas for improvement in the response of the organization. If you consider it not possible and appropriate to suggest areas for improvement, justify your position. Guidance notes: • Whatever organization you choose and whichever theme you chose, you must clearly demonstrate knowledge and understanding from research and reading wider than that contained in the module pack and core textbook. • This is a REPORT and so must be presented in business report format and style. • You must also structure your report to cover the tasks including points i. to iii. of Task 2 above. • This is an academic piece of work therefore you are expected to link theory and practice. • You should take care to ensure that the work you submit has a high standard of presentation. • This is an individual assignment. • You must acknowledge your sources of information and evidence using the Harvard referencing system. • All assignments are subject to the University’s regulations on collusion and plagiarism and must be submitted in electronic form for checking on Canvas for Turnitin and the Turnitin report must be submitted to JIRA along with your assignment. Summary Assessment Criteria Relevance: Directly relevant to the requirements of the assessment. (10%) Knowledge: A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein. (20%) Analysis: Good analysis, clear and orderly (20%) Argument and structure: Coherent and logically structured, using an appropriate mode of argument and/or theoretical model(s). (20%) Critical evaluation: Contains distinctive or independent thinking; may formulate an independent position in relation to theory and/or practice. (10%) Presentation: Well written, with standard spelling and grammar, in a readable style with an acceptable format. (10%) Reference to literature: Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Good use of a range of sources. (10%) (See marking scheme below for more detailed guidance)