Nova Southeastern University - MKT 5070

Case Study: The London 2012 Olympic Games

1)What are the tradeoffs that Williamson faces?

2. Who are the key stakeholders and what is their influence on the tradeoffs?

3. What are the implications of the tradeoffs

4. Of what value is the historical Olympic data helping Williamson decide on the number of tickets he can sell and how to price them?

5. For the London Olympics, what are the characteristics of a pricing strategy assuming the goal is to achieve the revenue target? What are the risks? “ “assuming goal is to maximize attendance? Risks?